raf technology, inc vartech 2014
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RAF Technology, IncVarTech 2014
George Harbachuk, VP, Marketing
September 2014
RAF Proprietary and Confidential
RAF Technology Proprietary and Confidential
RAF Technology is the Leader in Advanced Image Recognition and Data Extraction Solutionso RAF provides data capture and
authentication solutions that enable enterprises to identify items without a barcode or RFID tag.
o HQ: Redmond, WAo Offices in Washington DC, Philadelphia, and
Bogotá (Colombia)o Private company founded in 1989o Our products are deployed worldwide and
address both fixed and mobile applicationso Clients Worldwide
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RAF Technology Proprietary and Confidential
• Machine Print• Handwriting
Complementary technologies: a quarter century of developmentCharacter recognition technologies
Image related technologies• Region of interest• Image cleanup
• Glare removal• Line removal• Orientation
• Item Fingerprinting*
Data validation technologies• Xtl database*• Verification Engine*
Adaptive Intelligence*
* Denotes patented technology
• Special symbols• Word recognition
Technology: Not Just OCR – Customer Solutions
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• Directories*• Fuzzy Matching and aliasing
• Segmentation• Context validation
RAF Technology Proprietary and Confidential 4
Argosy Mobile• Expands market for new devices• Enhances value of existing devices
Selected Applications• Parcel & Mail shipping labels
• Bill of lading/forms
• License Plates
• Checks
• Shipping Containers
• Security Seals
• Manufacturing Parts
• Digital Authentication
• VIN’s
• Passports/ID’s
Expanding the Market for Handheld Devices
RAF Technology Proprietary and Confidential
Couriers: $2.9 B
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Opportunity for OCR Enabled Solutions
Intermodal $1.0 B
Retail/Automation Desks: $2.2 B
Parcel, Post, Courier: Address Recognition
Trucking/Logistics: Container & BOL
Receiving Desks: $345 M(2.5% Penetration)
Field Service: Check deposit
Field Workers: $848 M(18% Penetration)
Security: License Plates, ID’s
Security, Law Enforcement: $719 M(10% Penetration)
Solution Opportunity: >$7 B• Worldwide estimate• Software ~ 16%• Mobile ~ 3.8 million units• Stations ~ 700k units
RAF Technology Proprietary and Confidential
Ease of Use• Bar-code like OCR capability• Fundamental integration• Coordinate development efforts• Optimize hardware for ease of use and OCR performance
• Integrate imager/camera with RAF SDK • Optimize image capture for readability and ease of use
• Specialized tool kit – OCR available for all applications• Integrators• End Users
Customer Opportunities• Joint approach with integrators• Target strategic end-user accounts
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What the Market is looking for?
RAF Technology Proprietary and Confidential 7
Security Guards • Over 1.5 million private security guards • Initial market: Latin America• Manually catalogues and inspects vehicles at
commercial and residential parking facilities
SecureTrac24 Benefits• Automates manual data entry and paper system
• Logs guard activity
• Eliminates paper filing requirements
• Simplifies record search capabilities
• Enhances record collection capabilities (images)
• Embedded LPR ensures accurate data is captured
• Provides an automated Valet service (new)
RAF Technology Proprietary and Confidential 8
Challenges
Valet Benefits
• Valet parking ticket may be stolen leading to car theft• Cars may be damaged while in the custody of valet • Pick up queue times are difficult to manage• Initial market: US, Europe, and Latin America
• Revenue Control which allows you can track all vehicles coming in and out of your lot
• Damage Claims can be quickly resolved since detailed inspections occur when you receive the car
• Employee Performance can now be tracked so you know how many customers they are really serving
• Email/Text Message Request are conveniently provided to your Guests for drop off and pick up
• Assign Parking Spaces can now be managed because detailed reports can be generated in real-time
• Know who owns the vehicle because all guests must have their drivers licensed scanning in and out
• Create loyalty programs that improve customer retention because you can now track their patronage
RAF Technology Proprietary and Confidential 9
Containers• Everyday 6 million containers are currently shipping around the world
on vessels, trucks, and trains • Damaged cargo results in an estimated $1 Billion (USD) annually in
losses either from insurance carriers or the companies responsible for moving goods within the supply chain
• Initial market: US, Europe, and Latin America• Damage inspections and chain of custody tracking is a huge challenge
ContainerTRAC360 Benefits• ContainerTRAC360 is a very low cost alternative to fixed camera
systems• Mobile OCR applications are ideally suited for small to medium
intermodal terminal operators which will improve asset visibility and tracking
• Mobile OCR provides scalable gate control to eliminate backups during peak traffic periods
• Provides immediate damage notification to minimize false claims during Gate Out inspections
• Provides high resolution images of each containers condition along with location/coordinate telemetry
• Provides complete visibility during chain of custody tracking at points where fixed camera systems are impractical
RAF Technology Proprietary and Confidential 11
Parcels• In the US alone approximately 20.5 million parcels are
delivered daily• Same day delivery, dynamic routing, track & trace challenge
most couriers and businesses today• Initial market: US, Europe, and Latin America• Universities and entities with multiple buildings such as
government, military bases, hospitals and other medium to large companies
Argosy Mobile Benefits
• Reads address labels for both machine print and handwriting• Provides data validation and correction for domestic and
international parcels• Manages difficult problems such as name alias, and room
location• Enables automated track & trace. • Easily handle exceptions like damage return to sender and
undeliverable as addressed
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