radio 2.0 adswizz presentation patrick roger organized by actuonda
Post on 16-Jan-2017
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Agenda
1. Audio Market situation in Europe
2. The Online Radio Advertising Market
3.
4. Questions & Answers
Explosive growth
of content
& listening devices…
� Multiple formats: radio, music, podcasts
� Multiple devices: PCs, handsets, Smartphones,
Internet Radio Appliances, in-car IP tuners…
� Growing offer of services: FM broadcasters, UGC
radios, smart web radios: Spotify, Pandora, Deezer,
YesFM, MusicMe…
Rapidly growing audience
…leading to large
Mainstream User
Base…
� Weekly usage reaching 15+% penetration in UK,
US
� Long average listening time >1 hour
� First users : educated / wealthy
� Long-tem : potential superior to terrestrial radio
Rapidly growing audience
…which needs to be
monetized ?
� Today, very limited monetization of audio streams
– only banners and a few pre-roll, no in-stream
ad insertion
– few cross-media advertising: display, video,
audio …
– no clear ROI measurement for advertisers
� + Music has no border!
Adswizz is the first player with a full monetization solution to enable the
take-off of online audio advertising in Europe
Rapidly growing audience
1. AUDIO ADSERVING to
enable new formats
2. EXCHANGE to minimize
unsold inventory
3. MEASUREMENT to
rationalize agency buy
Unleash the full potential of
online audio advertising
75m+ weekly listeners in EU
& US
… attracting leading brands
15,000+ online audio
services
AdsWizz’s mission
Adswizz enables online audio services to make the most of advertising by
providing the best in class technical solutions
� Current Ads formats usage (% of total revenue - Europe)
� Huge amount of inventory available
TODAY
�Current ad formats limit the size and
potential of the advertising revenues,
although they are now becoming vital for
the established online radios
�The arrival of in-stream ads will enable the
real take-off of the market
Sources: IDATE; Clipperton Finance Estimates
Banners
Search
Audio Pre-roll Pre-roll usage is limited by
nature
85
15
ε
Search and Banners are ill-
suited to audio applications
(multitasking)
Total 100 €250m in Europe in 2009
40m+ session openings every
day in Europe
Adswizz + Audioemotion + Flumotion + WMS can help you monetize this
inventory.
Advertising radio market
�Usage of in-stream audio ads
- 5 ads/stream/1h: 200m+ slots/day
- Editors can share 2M€+ Rev/day
�…bringing greater value proposition for
advertisers…
�…and supported by two key drivers
– Audience measurement by Webmedistats
– Technical solutions : Adswizz deployment in
Europe
SOON
Advertising radio market
Agenda
1. Audio market situation in Europe
2. The Online Radio Advertising Market
3.
4. Question & Answers
• Listeners ���� Better targeted Ads than on FM
Many of us grew up hearing ads on the radio, but those ads never knew where you were, what kind of radio you had, or part of your general demographic information
• Advertisers ���� Follow listeners
Want to offer Blackberry owners free appetizers at your bar if they bring along three coworkers? Insert an ad during their commute, gym or lunch break listening!
Many will be trying this concept; mobile app developers have already experimented with targeted mobile display
ads, and any app that works better with headphones would be a potential candidate. Audio services is perfect target!
The online advantage
• Advertisers :
New= Online Radio helps advertisers stand out of the crowd
– Radio Lifts Brand Browsing by 50%+ when clear call to action isimplemented
– Listener is one click away from advertiser’s website
TOP Results
�Combined Audio+Visuel can improve Banner CTR by 50+ times
�58% of Listeners will action within 24Hrs.
� Online Audio iAds can be bandled with FM Campaign
The online advantage
Advertisers Agencies Ad Networks Publishers
Comments
Examples
of
companies
• Allocate cross-
media budgets to
one or more
Media Agencies
• Allocate budget to
different areas of
the Internet Market
• Radio departmetnt
• Sells publishers’
inventory to
Agencies
• Either outsourced or
not by publishers
• Online publishers
with content to
monetize
Streamers
• Streaming
delivery to
local or
global
audiences
Adswizz
WebmediaStats
integrated
products
• Measurement
• Adserver
• Exchange
• Measurement
• Adinsertion
• Measurement
• Exchange
• Measurement
Same Value Chain as Display or Video advertising
Agenda
1. Audio market situation in Europe
2. The Online Radio Advertising Market
3.
4. Question & Answers
FULL MONETIZATION POSSIBLE NOW!
ADSWIZZ Components also support Icecast, Wowza, Shoutcast, Ogg Vorbis, FMS
Webmediastats brings Unified Audience measurement
+ +
1 TO 1
MKTG
MONETIZATION MATRIX
FM SIMULCAST 100% WEBRADIOS ON DEMAND MUSIC
���� FM 30’ Audio msg bundled
With PRE-ROLL
7’-15’ Audio Ad
+ Visual Synchronized
+ Geo&Device-targeted
+ Capping
���� FM 30’ Audio msg bundled
With PRE-ROLL
7’-15’ Audio Ad
+ Visual Synchronized
+ Geo&Device-targeted
+ Capping
�Preferably no Audio PRE-ROLL
�Accepted 15’ max. Video PRE-
ROLL
+ Geo&Device-targeted
+ Capping
�Regional & TimeOf Day
With GEO-TARGETED
MID-ROLL
30’s Audio Ad replacement
+ Visual Synchronized
+ Geo&Device-targeted
+ Capping
����National or Regional
With DEVICE-TARGETED
MID-ROLL
Recommended 20’s but possible
30’s Audio Ad injection
+ Visual Synchronized
+ Geo&Device-targeted
+ Capping
����TARGETED TIME &
CONTEXTUAL BASED
MID-ROLL
Short Adblock of 20’s Audio Ad
( Max 2 ads)
•1rst Adblock after 1 or 2 songs
•1 Adblock every 20 mn
+ Visual Synchronized
+ Geo&Device-targeted
+ Capping
++ Contextually targeted
+ +Demographically targeted
�Podcast �Music DownloadWith incentive based plan
�Music DownloadWith permission & incentive based
plan
DEMO
HOTMIX Video LightBox
www.hotmixradio.fr/player
RadioRadio
Pre Roll
AD
Pre Roll
AD
Pre Roll
AD
Player : RTL.fr
RadioRadio
Pre Roll
AD
Pre Roll
AD
Pre Roll
AD
Player : Orange Live Radio (FR)
Live Radio is a Radio Aggregator
Iphone app by the Telecom
Operator Orange in France
RadioRadio
Pre Roll
AD
Pre Roll
AD
Pre Roll
AD
Player : IphoneShoutcast Radio (US)
Digitally Imported (di.fm) has
the largest Electronic music
Audience on Internet
On
Demand
Music
On
Demand
Music
Mid Roll
Ad
Mid Roll
Ad
Mid Roll
Ad
On
Demand
Music
On
Demand
Music
On
Demand
Music
Player : MusicMe.com (fr)
Spain
visitor
Standard display ad serverAdswizz Banner
Player : JazzFM.com
Radio
Mid Roll
Ad
RadioRadio
Player : JazzFM.com
Radio
Mid Roll
Ad
Mid Roll
Ad
Radio
Player : JazzFM.com
RadioRadio
Mid Roll
Ad
Radio
II- EXCHANGE: MONETIZE FOREIGN AUDIENCE
DI.Fm monetizes its international
Inventory through Adswizz
Local Ad
Provided by a
local Ad Network
Ad
Exchange
A French Ad Network
Is selling the French
Audience of Di.fm
AUDIOEMOTION
Is selling the Foreign
Audience of Spanish
Radios
Targeting IP addresses at
City / Region / Country Levels
Madonna tour advertising
Advertising for each concert date is localised around the concert venue
� Optimisation of campaigns costs and targeting
Paris concert
AD : January
London concert
AD : beginning of
February
Manchester concert
AD : end of february
Prague concert
AD : March
The Ad will be displayed for visitors
geolocalised in the circle
Device Targeting
ContextualTargeting
Age, Sex,$ Targeting
If / When available
III) SAME MEASUREMENT FOR EUROPEAN CAMPAIGNS
Key stats from the broadcast market, a unique
way to compare your performance with the
digital market.
• AQH or average quarter hour: is the
average number of active sessions
recorded every fifteen minutes for each
channel monitored.
• Seasonality: Total number of CUME for
each month, exhibit cyclic variation of
your audience.
Agency Radio Dept needs measurement !
Added value from the internet market, improve
understanding of your performance.
• ATSL or average time spent listening:
Average time a session has been listening
to a channel.
• SS or session start: Total number of
requests made to the server.
• Geo-loc : Track all your listeners on an
interactive map in real-time.
• Player: device or software used to listen
to the channel.
..and much more
Agency Digital Dept. needs another measurement!
Real-time analyses !
See what’s happening actually
on your stations, we offer live key
metrics to get you the best real
time feedback. See geographical
location and observe the live
behavior of your listeners.
Online Radios Editorial Dept. needs real time !
Agenda
1. Audio market situation in Europe
2. The Online Radio Advertising Market
3.
4. Question & Answers
erik@webmediastats.com
Erik Barraud - Président
patrick.roger@adswizz.com
Patrick ROGER - VP Global Sales
Thank You !
Organiza:
Co-organiza:Medio especializado:
Con el Patrocinio de:
www.innovative-broadcast-solutions.com
www.actuonda.com
Más info :
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