rad business case
Post on 25-Oct-2015
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Burger King McDonald's Subwayhave you used in the past 30 days?Total U.S. 23% 46% 28%
GenderMale 111 101 105Female 90 99 96
Marital StatusMarried 93 99 98Never Married (Single) 118 108 115Widowed/Separated/Divorced 94 89 82
Age Range18-24 123 119 12825-34 115 118 11635-44 107 114 11245-54 96 97 10155-64 90 84 8665+ 75 71 63
White 92 95 98African American/Black 133 115 111Asian 88 97 105Other-Non-Hispanic 93 98 101Hispanic 115 110 101
Annual HHILess than $25,000 107 96 85$25,000 to $34,999 113 105 93$35,000 to $49,999 107 102 99$50,000 to $74,999 104 105 105$75,000 to $99,999 96 102 109$150,000 or more 81 93 106
How Did You Find Us?Search Engines 10 20 30Received Postal Mail 10 20 30Received Email 10 20 30Friend or Colleague 10 20 30Received Phone Call 10 20 30Special Promotion 10 20 30
Which fast food restaurants
Ethnicity
Taco Bell Wendy'sProfile to be capturedName
21% 22% GenderMarital StatusAge Range
103 105 Ethinicity97 95 Annual HHI
AddressCity / Zip Code
93 97 State123 112 How Did You Find Us?
85 90
146 121126 111110 112 Email
99 99 Fast Food Restaurants you prefer?77 8752 73
98 101104 131
93 72108 91104 83
97 89105 95105 102106 109102 107
88 97
62 9762 9762 9762 9762 9762 97
US States http://www.50states.com/Search EnginesReceived Postal MailReceived EmailFriend or ColleagueReceived Phone CallSpecial Promotion
Burger KingMcDonald'sSubwayTaco BellWendy's
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