rabbitducks and pickup trucks

Rabbitducks and Pickup Trucks

Maintaining Product Vision in Agile Environments

Joel HernandezInteractive DirectorRiley Hayes Advertising

A User Story

Acceptance Criteria: The User shall have already progressed past denial, anger, bargaining, and depression regarding futility of process management, per se …

As a Product Owner, I would like to be able to use Agile methods to ensure that my product vision is executed by my teams.

We Need a Rabbit.

No: We Need a Duck.

I See.

Does a Rabbitduck Work for Both of You?

Epic: Build Us a Chevy

Iteration: One of These?

Next Pass: Ah… One of These?

Another Rabbitduck

Agile Processes + Stiff Thinking

Note: Agile Waterfalls Get You Nothing But Wet

All Visions Must Walk Together

Technology, Marketing, Regulation Should Party Like This.

“there is no method except to be very intelligent”

(No, He’s Not a Microsoft Guy.)

That Means “You.”

The Agile Equation

Success =

People + Communication /

Process * Artifacts

Avoiding Bad Things

(Or, “Why Don’t You Yes But.”)

No Single Decision Points

Lots of Good, Small Decisions Required to Make Big Wins

Product Owners Are Consumers

And Trusted Merchants Give Good Advice

More Agile Math

People x Capabilities /

Roles x Needs

≠ One

(TEAMS MATTER)

Trust Me

You’re Going to Have to If You Want to Get to the Top.

Thanks.Let’s Talk About This Stuff Now.

(or later: jhernandez@rileyhayes.com& http://twitter.com/minnesotaj)