r newman ignite
Post on 24-Apr-2015
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Determining Behavior Change& The Decision Making Process
TRANSCRIPT
Transformers:Transformers:
Determining Determining Behavior ChangeBehavior Change
& & The Decision The Decision
Making ProcessMaking Process
Culture Social
Personal
What Influences Behavior?Shown another way…
Culture
Social
Personal
Problem Recognition
Information Search
Evaluation of Alternatives
Purchase Decision
Postpurchase Behavior
Motivation
Perception
Learning
Memory
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