quiznos - global marketing project

Team MadridMARKETING GROUP PROJECT

Quiznos’ 4Cs

4 C’s of Quiznos

Company

Customer

Competition

Context

Current Positioning Strategy Operating in the Quick Service

Segment

Price

Product: high quality, low price, toasty subs

Placement

Promotion: We’re Bold!2.00 2.20 2.40 2.60 2.80 3.00 3.20

$4.35

$4.85

$5.35

$5.85

$6.35

$6.85

$7.35

Subway

Jimmy Johns

Quiznos

Einsteins Bagel Sandwiches

Jason's Deli

McAlister's Deli Sandwiches

Panera Bread Sandwiches

Price

Quality

The New “Business Casual” Reverse / Breakaway Hybrid Model

Market trend data

Value proposition alignment

Paradox of Choice

Decision Paralysis

Unmet Expectations

Moving Forward

“Chef-Driven” Menu

Bold Flavors

Healthy Options

Business Casual Atmosphere

TVs with news

Free High-Speed WiFi

Promotions targeting Achievers

Appeal to lifestyle

Quiznos’ Now

Quiznos’ New

Forecasting  - Market Share

2014 2015 2016 2017 2018 20190

50

100

150

200

250

300

Total

Total2.00 2.20 2.40 2.60 2.80 3.00 3.20

$4.35

$4.85

$5.35

$5.85

$6.35

$6.85

$7.35

Subway

Jimmy Johns

Old Quiznos

Einsteins Bagel Sandwiches

Jason's Deli

McAlister's Deli Sandwiches

Panera Bread Sandwiches

New Quiznos

Price

Quality

Business Casual

Potential Challenges

Shifting consumer Preferences

Consumer reluctance to try new things

NewMenu

Franchisee reluctance to change Changing brand image