#quiénesquién - expansión · 2020-01-31 · report: academy awards special: 31 women we love...
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#QuiénEsQuién
Quién sets the trend in the Mexican lifestyle market.
AUDIENCE CALENDAR PRODUCTS RATES CONTACT INFOEVENTSTARGET
Influential people of high purchasing power. Our audience crosses generations, including parents and children.
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Target
AGE 25-44 YEARS OLD SEL (SOCIOECONOMIC LEVEL) 95% ABWOMEN 61% MEN 39%
Reader Profile81% of our audience has an University academic level or higher More than 85% enjoys going shoppingMore than 93% looks for opportunities to better prepare professionallyMore than 83% travels for pleasure80% consider themselves up-to-date with technological advances80% purchases luxury items70% % exercises regularlyMore than 60% regularly indulges themselves with beauty treatmentsMore than 60% has an interest in financial and investment topics
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(Audience data)
Website (UU): +5.4 millones
Pageviews: 15,000,000Unique Users: 5,400,000
Total Audience
+8,400,000+89 K
+456,000Print audience
+310 K
+1.5 M
+740 KMonthly Unique Users
Source: Google Analytics
Platforms
AudienceNEXT
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PRINTMensual - Nacional
+456.000 Audience
+120.000Print Run
+3.8 Pass Along
Frequency: Monthly
+ 25.000 Subscribers
AudienceNEXT
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REPORT: Academy Awards SPECIAL: 31 Women We LoveREPORT: Academy Awards
ISSUE: 421COVER DATE: 1-JanREPORTS: Art Basel Miami. Starting 2019
ISSUE: 422COVER DATE: 1-FebREPORTS: Gift Guide Valentine’s DayThe most attractive couples.
ISSUE: 423COVER DATE: 1-MarSPECIALS: 31 Women We LoveREPORTS: Academy AwardsTRENDS: High-end Watches Geneva
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Calendar
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REPORT: Children’s Day.Careyes Art Fair
REPORT: Quién Celebrates Mom
SPECIAL: Influencers’ NightREPORT: Quién Celebrates Dad. Luxury Lab
ISSUE: 424COVER DATE: 1-AprREPORTS: Acapulco Tennis Open. Trend report Spring SummerTRENDS: Bags, Shoes & Accesories
ISSUE: 425COVER DATE: 1-MayREPORTS: Quién Celebrates Mom with a Gift Guide as well as a special of moms and daughters (celebs and society)Travel: vacation destinations. Each year has a different theme.TRENDS: Fragrances
ISSUE: 426COVER DATE: 1-JunSPECIALS: Influencers’ NightREPORTS: Quién Celebrates Dad with a Gift Guide as well as a special of fathers and sons (celebs and society)TRENDS: Summer Skin Care
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June
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Calendar
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REPORT: Travel REPORT: The Sexys (Him & Her).Tennis Open Los Cabos
REPORT: Millesime
ISSUE: 427COVER DATE: 1-JulREPORTS: The Dreamiest Spas in Mexico andthe World
ISSUE: 428COVER DATE: 1-AugREPORTS: The Sexys (Him & Her)Cocktails: where to have the best ones accordingto experts. Mexico and the world.TRENDS: Back to School
ISSUE: 429COVER DATE: 1-SepREPORTS: Style Issue.Trend report Fall WinterTRENDS: Accesories
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Calendar
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REPORT: FORMULA 1 SPECIAL: Quién 50REPORT: Women’s Forum
REPORT: Best of the Year
ISSUE: 430COVER DATE: 1-OctREPORTS: Weddings Quien: the events that Quien has coveredTRENDS: Bridal: everything for your wedding. Pink October. Jewelry
ISSUE: 431COVER DATE: 1-NovSPECIALS: Quién50REPORTS: Home Design: the best in the country and the hottest trends.The Most Chic Travel Destinations: a special with the hottest places for your holiday vacationsTRENDS: Watches
ISSUE: 432COVER DATE: 1-DecSPECIALS: Influencer’s NightREPORTS: Christmas & New Year’s Lo + Quién: A Gift Guide with all sorts of options. Jewelry, bags, perfumes, fashion. Even experiences & small details.TRENDS: GADGETS CARS
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DIGITAL PRINT
TAILOR-MADE PROJECTS
INFLUENCER MARKETING
(According to your brand’s needs)
EVENTS1. Standard display, richmedia and premium richmedia.2. Video.3. Social Media.4. Branded Content.5. Newsletter.
1. Traditional Pages
2. Inserts.
3. Print Creativities.
4. Branded Content.
1. 360 packages.
Products
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Tailor-made ProjectsNEXT
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FORMAT
FORMAT
MEASUREMENTS
MEASUREMENTSSTANDARD DISPL AY
PREMIUM RICH MEDIA
PRICES
PRICES
RICHMEDIA
VIDEO
SOCIAL MEDIA
Interscroller
Reveal banner
Native Ad
Interactive Ad
$750
$500
$750
Boxbanner Richmedia
Halfpage Richmedia
Billboard Richmedia
Leaderboard Richmedia
Superleaderboard Richmedia
Mobile high banner Richmedia
Mobile banner Richmedia
Floor Ad
Take Over
Interstitial
300x250
300x600
970x250
970x90
728x90
320x100
320x50
320x480
320x100 / 320x480
300x250
320x480
N/A
N/A
N/A
320x50
300x600
970x250
720x90
970x90
320x100
320x50
970x90
995x650
320x480
$13$15
$19
Pre-roll
In-article
In-Feed
Vertical Video
Interactive Video
640x360 (vast)
640x360 (vast)
640x360 (vast)
320x480
320x480
$21
Boxbanner
Halfpage
Billboard
Superbanner
Leaderboard
Mobile high banner
Mobile standard banner
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AUDIENCE CALENDAR PRODUCTS RATES CONTACTEVENTSTARGET
Examples
DIGITAL / BRANDED CONTENT
Article$4,500
Photo gallery$4,800
Rich Article$5,400
VideoAsk for Quote
Infographic$5,100
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AUDIENCE CALENDAR PRODUCTS RATES CONTACT INFOEVENTSTARGET
Rates
$13,000 $15,000$26,000 $15,000 $16,300
SINGLE PAGECut: 21 x 27.5 cm.
Overtake: 22 x 28.5 cm.
BACK INSIDE COVERCut: 21 x 27.5 cm.
Overtake: 22 x 28.5 cm.
DOUBLE PAGE SPREADCut: 42 x 27.5 cm.
Overtake: 43 x 28.5 cm.
CREATIVE SPECS:
Images in 300 dpi in CMYK | Formats: PDF, JPG, EPS o TIFF | Include cut lines | Fonts embedded o text in curves | Identify the file with the client name | In spreads, in a
continuous image, include a break for the binding of 5mm | In cases of continuous texts that near the center, please reserve 5 mm per side.
BACK COVERCut: 21 x 27.5 cm.
Overtake: 22 x 28.5 cm.
FRONT INSIDE COVER + FIRST PAGE SPREAD
Cut: 42 x 27.5 cm.Overtake: 43 x 28.5 cm.
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SIGUIENTE
A celebration of female empowerment, of the talent and drive of certain women that provoke admiration and inspiration.
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Events
Date: Tuesday, October 29, 2019
Attendees: 150
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Platform that recognizes the 50 people that are transforming Mexico. Each year we select the personalities that with their talent, effort and passion are making history and creating new horizons.
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Date: October 8,2019Attendees: 400
EventsNEXT
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CONTACT INFO
Sales Director: Fernando Ceballosfernando.ceballos@expansion.com.mx
International Sales Director: Madelin Bosakewichmadelin.bosakewich@geeinternational.com
Contact Email: ventas@expansion.com.mx
To see all the Grupo Expansión Media Kits please access:
http://mediakit.grupoexpansion.mx/
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