quick wins omnicommerce conversion workshop para c-level y directores de ecommerce
Post on 12-Apr-2017
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QUICKWINSOMNICOMMERCECONVERSIONWORKSHOP
Marcos PueyrredonGlobal VP Hispanic Market | VTEX
Carlos MartinezCEO | TOTTO España
https://goo.gl/8OKmflhttps://goo.gl/2Gs2fB
2
OBJETIVOSWORKSHOP
Ayudar a un retail a aumentar sus ingresos, en
términos de facturación total (%) o pedidos de
cantidad (trx) y / o rentabilidad a través del
canal omnicommerce
•Claves >>
Profesionalización
•Claves >>
Experiencia deCompra
•Claves >>
CanalesAlternativos
•Claves >> KPI
Pilares >>
TecnologiaPilares >>
eMarketing
Pilares >>
Operación &
Logistica
Pilares >>
Atencion alCliente
FOCOENDESARROLLOACTIVOSDIGITAL COMMERCE I
FOCOENDESARROLLOACTIVOSDIGITAL COMMERCE II
ACTIVOS => FUNNELRETAIL ECOMMERCE I
RETAIL ECOMMERCE
SKUs
Clientes
CLIENTES• CPC• CPA• ORGANICO
SKUs• MARKEPLACE• SOURCING
ACTIVOS => ACTORES FUNNELRETAIL ECOMMERCE II
7
ICP Assessment
Diagnosis
Scope Definition
Deliveries & Sign Off
Planning Session
Roadmap Development
7 dias
DEFINICION => QUICKWINSROADMAP
9
IP0:Definition (2days) =>Diagnosis, Objectives, Goals & KPI’s
IP1: Planning (3 days) => Business Overview (Canvas Model +Scope SetUp
IP2: Building The Roadmap (2 days) => Activities / Initiative +Prioritization List +RoadmapOverview & Sign-Off
IP3:Go Live (0day) =>Go Live
ETAPASDEUNQUICKWINSROADMAP
10
TOOLS
11Source: https://drive.google.com/open?id=1BSULsdXP9NlOTLyXlSg10XSRNRxRNNLcVnFCqVC6Ep0
CUSTOMERPROFILE => EVALUACION
12
13
BACKOFFICE FRAMEWORK
14Source: https://drive.google.com/open?id=1Rg7SiMk4aEBelOXCaIJHP2be0ueCahdqBSKgCKFfI0M
5 4 3
4 3 2
3 2 1
LOW MED HIGH
LOW
MED
HIGH
MATRIZDEPRIORIZACION
SMARTSHEET => INICIATIVASDELROADMAP I
https://docs.google.com/spreadsheets/d/1Nb3S2y3UEDLPZ7OxKuXtVNk7YaqwjFeEeXiR3sXsD6o/edit#gid=0
16Source: https://app.smartsheet.com/b/home?lx=zvQu1XDTQWpnd_cFSRMrXA
SMARTSHEET => INICIATIVASDELROADMAP II
17
DASHBOARD I => SETKPI BACKOFFICE
https://drive.google.com/open?id=1Rg7SiMk4aEBelOXCaIJHP2be0ueCahdqBSKgCKFfI0M
DASHBOARD II => CANVASBUSINESSMODEL
https://drive.google.com/open?id=0B7xkd6qiq5M1NjlXRzBNODdPTEE
http://ecommerce.institute/ecommerce-report
ECOMMERCEREPORT => INDICADORESPERFORMANCE
20
eCommerce REPORT 2016 https://es.slideshare.net/pueyrredonline/ecommerce-report-powered-by-vtex
Quick Wins Handbook https://drive.google.com/open?id=1hc_QSPdQk_Po6Moe-l81oeSO3m8cHnK4VW_amN6e9Tc
Canvas Business Model (optional) https://drive.google.com/open?id=0B7xkd6qiq5M1NjlXRzBNODdPTEE
Set KPI’s Backoffice https://drive.google.com/open?id=10iZ9YtI4jdPeRypGVp-2XAzAaG0gFdoLfbak8mCHYzY
Roadmap (Smartsheet) https://drive.google.com/open?id=1Rg7SiMk4aEBelOXCaIJHP2be0ueCahdqBSKgCKFfI0M
MATERIALDEAPOYOYCONSULTA
PRACTICO > +20 Funcionalidades Aumentar la Conversión
Ir a Presentacion + 20 Funcionalidades para Aumento de la Conversión eCommerce Conversion
PRACTICO > +20 Casos paraAumentar la Conversión
Ir a Presentacion +20 Casos para Aumentar la Conversión +40%
A B
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MUCHASGRACIASY SEGUIMOSONLINE
marcos@vtex.comwww.vtex.com
Twitter: @vtexonline
blog personal: www.pueyrredonline.comwww.linkedin.com/in/pueyrredonwww.facebook.com/pueyrredon
skype: pueyrredonlineTwitter: @pueyrredonline
Mg. Marcos PueyrredonGlobal VP Hispanic Markets VTEX
Presidente eCommerce Institute
http://www.linkedin.com/in/pueyrredon/es
Este documento está protegido bajo la licencia Reconocimiento – SinObraDerivada 2.5 deCreative Common (http://creativecommons.org/licenses/by-nc-nd/2.5/ar/)
Copyright© 2017 Marcos Pueyrredon <marcos@pueyrredonline.com>
El autor permite:Compartir - copiar, distribuir, ejecutary comunicar públicamente la obra citando el autor
No se permite su uso comercial y larealización de obra derivadas, a no sea ser que seobtenga permiso expreso del autor.
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