quest global marketing-hr partnership

©2013 QuEST Global Services Pte Ltd. The information in this document is the property of QuEST Global Services Pte Ltd. and may not be copied or communicated to a third party or used for any purpose other than that for which it is supplied without the written consent of QuEST Global Services Pte Ltd.

Linkedin Journey: HR and Marketing

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* Adcorp

Marketing leads brand promotion activities HR ensures internal capability development in line with brand

promise Marketing defines brand promise and HR enable employees

deliver to the promise

Social media is driving the change

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Employee Life Cycle: Marketing interventions

Sourcing. Recruitment and Onboarding

Performance Management

Learning and Development

RecognitionExit and Beyond

Social Media, university relations, Employee touchpoint communicationOnboarding communication

Employee ownership communication Awareness

Awareness Success Stories Brand Training

Enhancing experience Success Stories

Alumni group moderationInformation sharing

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Our Employer Branding Strategy

University relations

Alumni reach out

Social Media

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Employer Branding in Action

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Results: Talent Brand Index

Marked improvement from 19%Ranked No 2 amongst our peers

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Results: Impacting Cost, Quality, and Time to Hire

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