quest for the code starlight starbright
Post on 12-Jul-2015
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Starlight Starbright Children’s Foundation
A nonprofit that helps children and their families cope with the social, emotional and medical aspects of chronic and life threatening medical conditions.
What do we do?
• Distract children from their pain, fear and isolation
• Teach children to better manage and cope with their illness and treatment
• Empower children to address the social, emotional, and medical aspects of living with a serious illness
• Connect children and families with others who face similar challenges
• Give families a sense of hope for their lives and future
Lessons Learned• Project must immediately address key psychosocial
issues and capture kids’ attention• Project must be well defined before any production
begins• Choose the right developer• Celebrities add credibility• Need a long term plan & money to cover long term
plan• Cover yourself legally • Partner & collaborate
Case Study – Quest for the Code
Illustrate Starlight’s process:
• Needs Assessment• Development• Production• Market research • Evaluation • Feedback loop
Should we do Asthma?
• Bubbled up from healthcare professionals
• Identify core issue• Is there a gap?• Are we the right
organization to address the gap?
• Is there long term funding and a viable dissemination plan?
Development Process
• Conduct needs assessment
• Identify partners• Identify goals and
objectives• Develop program content • Identify platform • Define creative approach • Develop dissemination
strategy
Development Process Continued
• Develop long term budget
• Start fundraising• Once funding secured, begin production
• Begin Research• Launch
Quest for the Code Goals
Control symptoms Reduce exacerbations Improve management
behaviors Develop decision-making
and self management skills
Increase self-esteem and self-efficacy
Improve adherence
Results
• More than 1.5mm kids have played the game to date
• Research found improved asthma-related knowledge, self-efficacy, child responsibility, adherence and symptoms.
• Kids liked playing the game, including the questions/challenges and the humor of the game (e.g., the cockroaches in Robo Roach). Boys liked the action elements like shooting baskets, or fighting the strong and evil Mucus Airgon.
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