que commerce seo meng seminar (local search to marketing)

QUE COMMERCE

Presented by: Justin Q. Croxton

Increase Brand Awareness

Increase Sales & Revenue

Measure ROI

Lower Customer Acquisition Costs

Morehouse College

6 Years – Jones Lang LaSalle

MBA - NYU Stern School of Business

Que Commerce - May 2012

Sailing, Golfing, Traveling

Justin Q. Croxton

OK….Real Quick

MENGER’s & Guests

Marketing Funnel & SEO

Awareness

Interest

Discovery

Consideration

Sale

Brand Response

Direct Response

Usher Customers Down The Purchase Funnel

Evolution of SEO

State Of SEO – Lovely Penalties

Favoring Big Brands?

Why Search Matters?

83% of Consumers Search For A Local Business Online

83% 14.6%

92% 70%

SEO leads to 14.6% conversion rate compared to direct mail which is 1.7%

92% of Consumers Use Search Engines As Much As Email

Over 70% of Consumers Use Social Media

Inbound Leads Cost 61% Less Than Outbound Leads

Key – Only 6% of CEO’s allocate their marketing budget to SEO Efforts

61% 6%

SEO Process

SEO Ranking Factors - How?

http://backlinko.com/google-ranking-factors

SEO Ranking Factors

The Big Three Factors On-Page Links Content

SEO Ranking Factors

Link Building

On-Page Ranking Factors

• Title Tags – That Are Unique/Relevant• H1 – H4 Tags• Keyword Usage – No Stuffing• Meta Descriptions• Website User Experience• Bounce Rates/Page Speed• Pages Built Out (Services, Features,

Case Studies, Testimonial)

Google Keyword Planner - http://bit.ly/1cz2I9b

Titles & Meta Descriptions

Title Tags

Meta Description

Clean Up Your Websites

Content Marketing

Content Pillars

Long Form vs. Short Form

BuzzSumo – One Of My Tool(s) Of Choice

www.buzzsumo.com

Content Calendar

Enterprise SEO Link Building

Enterprise SEO Link Building

“...backlinks…are a really, really big win in terms of quality for search results ... backlink relevance still really, really helps in making sure we return the best, most relevant, most topical set of search results.”

“...backlinks still have many, many years left in them ... over time backlinks will become a little less important ... we will continue to use links in order to assess the basic reputation of pages and websites.”

Enterprise SEO Link Building

Events/Community ManagementFresh Brand Mentions

Press Releases

Product Demos

CSR – Good WillSponsorships

Blogger

Outreach

Social Media

Marketing In A Digital Marketing World

What Types Of Links?

Case Study – Presentation Software (B2B)

On-PageContent Marketing/Link Building

Keyword Targets

Competitor Alternatives (i.e. Prezi Alternatives, SlideRocket Alternatives)Powerpoint AlternativesPresentation ProgramsPresentation IdeasMarketing Presentation SoftwareSales Presentation Software

Competitive Content

Competitive Content

Questions

• Email: Justin.Croxton@que-commerce.com• Website: www.que-commerce.com

• Social Profileso Twitter: @jqcroxtono http://facebook.com/quecommerceo http://linkedin.com/quecommerce