quarterly tablet market update and bii tablet survey results tony danova bi intelligence august 2014

Quarterly Tablet Market Update And BII Tablet Survey Results

Tony DanovaBI IntelligenceAugust 2014

TABLETS

We forecast 9% compound annual growth in

the next five years for the global tablet market.

Quarterly year-over-year growth has flatlined.

Just 50 million units shipped in the 2nd quarter for 11% year-over-year

growth.

Leaders Apple and Samsung are now losing out to cheaper, “white-

box” tablets.

Phablet demand is making matters worse.

BII Tablet Survey Results

About half of our respondents do not plan to buy a tablet within the

next year

Most bought a tablet in 2013, yet 43% have a tablet that is two years

old or more

Many bought their tablet within the last year and a half, but even many of those who have tablets from

2012 or before are still not interested in upgrading.

Our respondents are power tablet users. 80% claim they use their tablet

at least once per day.

But their tablets face little wear and tear.

93% use the device only on Wi-Fi.

Unlike much of the rest of the world, most of our respondents are not very

interested in phablets.

Those who do not have a tablet are put off by the high cost or simply do

not find it useful.

Thank You!

Henry BlodgetCEO & Editor-in-Chief

Tony Danova, Research Analyst

Marcelo Ballvé, Editorial Director

BI Intelligence is a subscription service from Business Insider that provides in-depth insight, data, and analysis of digital industries.

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Cooper Smith, Research Analyst

John Heggestuen, Research Analyst

Emily Adler, Senior Research Editor

Mark Hoelzel, Research Analyst

Keith Griffith, Reporter