quantitative research updated

By Chloe-Ann Dorward

Primary and Secondary Research

• Primary research is a form of original research that is undertaken to be able to have the knowledge of certain information through using techniques such as interviews, questionnaires and focus groups.

• Secondary research is a form of research that is undertaken using existing sources that other people have gathered.

Types of research

The type of research that I shall be undertaking shall consist of the following;

• Demographic

• Viewing habitats

• Knowledge and understanding of the genre

Questions Asked...

1. What gender are you? M ( ) F ( )2. What age category do you fall under? 10-20 ( ) 21-30 ( ) 31-40 ( ) 41-50

( ) Older ( )3. Do you enjoy watching films? Yes ( ) No ( ) Sometimes ( )4. What is your favourite genre of film? SciFi ( ) Horror ( ) Romantic ( )

Comedy ( ) Social Realism ( ) Other ( )5. How regularly do you watch films? Once a week ( ) More than once a

week ( ) Once a month ( ) More than once a month ( ) More ( ) 6. How often do you buy DVD's? Once a week ( ) More than once a week (

) Once a month ( ) More than once a month ( ) More ( ) 7. How often do you go to the cinema? Once a week ( ) More than once a

week ( ) Once a month ( ) More than once a month ( ) More ( ) 8. How do you consume the films you watch mostly? DVD ( ) Cinema ( )

Online downloads ( ) Illegally ( ) Other ( )9. Have you heard of the term 'Social Realism' before? Yes ( ) No ( )10. Do you know what the term 'Social Realism' means? Yes ( ) No ( ) 11. Have you ever watched a social realism film? Yes ( ) No ( )

Online ExampleI carried out my online research by emailing family and friends as that would give be a variety of answers from different ages and genders.

Paper based exampleI carried out paper based research by printing off my questionnaire and handing it out to others. I gave my questionnaire to both sexes so I would get a variety of results.

Online feedbackThis example is of someone from the age range of 10-20, therefore, differentiating to the results that Igained from the example of the paper based questionnaire.

Paper based feedback

This example of my paper based feedback was gained from someone of the age range ‘older’, meaning that they where older then 50, which would immediately make me think that they knew what the term social realism meant, however, that was not the case.

How my research helps me answer questions...

• My research helps me to answer the two evaluation questions as it gives me a wider variety of feedback to provide me with the knowledge to help me have a better understanding of what my target demographic are most interested in.

What gender are you?

Genders

Male

Female

What age category do you fall under?

Age

(10-20)

(21-30)

(31-40)

(41-50)

Older

Do you enjoy watching films?

Enjoy watching films

yes

no

sometimes

What is your favourite genre of film?

Genre of film

SciFi

Horror

Romantic

Comedy

Socail Realism

Other

How regularly do you watch films?

Watching films

once a week

more than once a week

once a month

more than once a month

more

How often do you buy DVD’s?

Buying DVD's

once a week

more than once a week

once a month

more than once a month

more

How often do you go to the cinema?

Cinema

once a week

more than once a week

once a month

more than once a month

more

How do you consume the films you watch mostly?

Comsuming films

DVD

cinema

online downloads

illegally

other

Have you heard of the term ‘Social Realism’ before?

heard 'social realism'

yes

no

Do you know what the term ‘social realism’ means?

Social realism' means

yes

no

Have you ever watched a social realism film?

Social realsim film

yes

no (as don't know the meaning)

Analysis of data...

• From my results I can see that the older generation have the tendency to have more knowledge on the subject of social realism, where as the younger generation do not.

• I can also see that I shall have to reconsider some possible ideas for my final piece to suitor my target demographic.