quality rating guidelines and google pigeon

@axonnmedia

Quality Rating Guidelines

Kenny Davies, Content Optimisation Specialist

@axonnmedia

Google’s quality guidelines were leaked! Currently on version 5 - a few months old.

Huge focus on:

• knowledge graph style results

• reputation

• authority

• adverts on page

@axonnmedia

E-A-T High emphasis on a high

level of expertise,

authoritativeness or

trustworthiness.

Remember:

Pandas need to E-A-T!!

@axonnmedia

Lacking in E-A-T Sites that lack E-A-T should

be awarded the Low rating

when a page or site is

being assigned a rating.

Lacking a certain amount of

E-A-T is enough of a

reason for a rater to give

any page a low-quality

rating.

@axonnmedia

Ads, ads and more ads More of a negative perception:

• Pop-ups

• ads in navigation

• inline ads

• text-splitting ads

@axonnmedia

What makes an expert? It is crucial to have writers who are

authorities or experts in their field.

Google is clearly emphasising the

role of authority and expertise in

websites, so going the next step

further isn’t surprising in the least.

@axonnmedia

Supplementary (related) content Google wants raters

to look at other types

of secondary content,

with a particular

emphasis on content

that suggests related

content on a site.

@axonnmedia

User Generated Content User generated content such as

forums that are frequented by

experts on specific topics, will be

factored into E-A-T

@axonnmedia

High content rating Google wants to see a wide variety of

supplementary content on a page, and

emphasises it as an important part of

a page that is worthy of a High rating

@axonnmedia

Local search… Pigeon

Last night, Google released

a local search algorithm

update. There is no internal

name for the update, but

SEL called it Pigeon.

@axonnmedia

What Pigeon does Pigeon ties deeper into

web search capabilities,

with search features

such as Knowledge

Graph, spelling

correction, synonyms

and more.

@axonnmedia

This new algorithm improves

Google’s distance and

location ranking parameters.

In addition…

@axonnmedia