qrt and etad - valmet.com · the premium bath tissue segment today is the largest of the category...

QRT and eTAD

Hans Ivarsson, R&D Project Manager,

Valmet Tissue Mills business unit

Joe Miller, Vice President of Research and

Technology, Georgia-Pacific

4-5 October 2018 © Valmet | Hans Ivarsson2

4-5 October 2018 © Valmet | Hans Ivarsson3

Towel absorbency

Building Blocks

4-5 October 2018 © Valmet | Hans Ivarsson4

eTAD and QRT Fundamentals

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Rush Transfer

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Tissue paper Structured Fabric

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It’s

two!Advantage

QRTAdvantage

eTAD

4-5 October 2018 Joe Miller8

Georgia-Pacific/Valmet Licensing AgreementThrough the licensing agreement with Georgia-Pacific:

©2015 Georgia-Pacific Consumer Products LP and Dixie Consumer Products LLC. Proprietary & Confidential. Not to be copied,

shared or otherwise distributed to third parties. Distribution, shelving, promotion and pricing are at the sole discretion of the retailer..

QRT Module:

• SymBelt

• Transfer Belt

• Crepe Nip

• Moulding Box

eTAD Module:

• ViscoNip

• Backing Roll

• Crepe Nip

• Moulding Box

QRT

eTAD

QRT and eTAD Machine Layouts

4-5 October 20189

Structured Fabric

Section

Forming

SectionFelt Section

Belted

Reel

Yankee and

Hood

© Valmet | Hans Ivarsson

QRT Process

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Felt

Transfer Belt

Structured Fabric

SymBeltTM

Press

Suction

Crepe Roll

Moulding

Box

Rush Transfer Nip

4-5 October 2018 © Valmet | Hans Ivarsson11

QRT

eTAD Process

4-5 October 2018 © Valmet | Hans Ivarsson12

ViscoNip

Backing Roll Crepe Roll

Moulding Box

Structured

Fabric

Felt

Release

Spray

Cleaning

doctor

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eTAD

Base sheet caliper versus rush transfer range

4-5 October 2018 © Valmet | Hans Ivarsson14

eTAD

QRT

Rush Transfer

Base S

heet

Calip

er

[µm

]

10% 20% 30%100

200

300

Structuring Tools

4-5 October 2018 © Valmet | Hans Ivarsson15

QRT & eTAD

Structured Fabric

CoarseFine

Rush Transfer

HighLow

Product Quality, Kitchen Towel

3

5

7

9

11

13

15

17

19

21

4 6 8 10 12 14 16 18 20 22

Wate

r A

bssorp

tion [

g/g

]

Bulk [cc/g]

4-5 October 2018 © Valmet | Hans Ivarsson16

Technology comparison - TowelWater absorption vs energy

0

4

8

12

16

20

1000 2000 3000 4000 5000

Wa

ter

ab

so

rpti

on

, g

/g

Energy, kWh/ton

DCTSPR

© Valmet | Hans Ivarsson

NTT

TAD

QRT

eTAD

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Advantage

QRT case

Orchid Paper, Barnwell SC, USA

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Brian S.Merryman,

Site Manager

“I’m excited about the potential of

the machine. We have worked to

develop different fabrics. QRT

diversed to give us different

qualities that we want, and each

time it actually makes a better

product. We achieve what we

want”

Jeffrey S. Schoen CEO

”What impressed me most with the

QRT machine is the quality of the

paper. It has helped us sell in to new

customers already are doing

business with the club channel and

we are getting very close to being

viewed Ultra Premium brands on the

market”.

Customer Feedback

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4-5 October 2018 © Valmet | Hans Ivarsson21

Advantage

eTAD case

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The Technology. A Portfolio of over 600 patents

• Produces tissue prototypes that match or exceed market leaders around the globe.

• Towels that meet the needs of premium segments in most markets.

• Many structuring fabrics provide a opportunity for product differentiation.

• Provides higher levels of stretch that contributes to unique tactile properties.

• Produces a wider range of products without requiring a machine change over.

• Can run a broad range of furnishes including secondary and specialty fibers.

State of the art pressing to reach high solids

Fabric creping with unique parameters

Redistributing the fibers to create unique

patterns and structures

Joe Miller©2015 Georgia-Pacific Consumer Products LP and Dixie Consumer Products LLC. Proprietary & Confidential. Not to be copied,

shared or otherwise distributed to third parties. Distribution, shelving, promotion and pricing are at the sole discretion of the retailer..

4-5 October 201823

• More than ½ of category dollars are spent on Premium Bath Tissue

• There are twice as many premium bath tissue buyers as economy

• Premium buyers are most loyal; least likely to buy another type of

bath tissue

To sustain the Quilted Northern premium brand, an investment was required

Joe Miller

The Marketplace. (US/North America)The Premium bath tissue segment today is the largest of the category in

buyers & dollars, and has the highest loyalty

©2015 Georgia-Pacific Consumer Products LP and Dixie Consumer Products LLC. Proprietary & Confidential. Not to be copied,

shared or otherwise distributed to third parties. Distribution, shelving, promotion and pricing are at the sole discretion of the retailer..

Performance of Quilted Northern Ultra

Soft & Strong® with eTAD

4-5 October 2018 Joe Miller24©2015 Georgia-Pacific Consumer Products LP and Dixie Consumer Products LLC. Proprietary & Confidential. Not to be copied,

shared or otherwise distributed to third parties. Distribution, shelving, promotion and pricing are at the sole discretion of the retailer..

4-5 October 2018 Joe Miller25

Situation: Quilted Northern Soft & Strong

All you need is:

Premium

Private

Label

Leading

Brand

• Was a 2-ply conventional bath tissue

product perceived to be a

mainstream product

• Getting continuously challenged by

the narrative of

©2015 Georgia-Pacific Consumer Products LP and Dixie Consumer Products LLC. Proprietary & Confidential. Not to be copied,

shared or otherwise distributed to third parties. Distribution, shelving, promotion and pricing are at the sole discretion of the retailer..

4-5 October 2018 © Valmet | Hans Ivarsson26

Marketplace

Results

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eTAD: Market Success

Ultra

Premium

Brand

Eco

Positioned

Customer

Brands

North America:

QRT

Market Areas

4-5 October 2018 © Valmet | Hans Ivarsson28

Globally:

eTAD and QRT

• eTAD Crossett #8

• eTAD Port Hudson #7

• QRT: Orchid Paper Barnwell

Full scale machines

Valmet

Tissue Technology Center

Karlstad, Sweden

QRT PilotGeorgia-Pacific

Neenah Technical Center

Neenah Wi. USA

eTAD Pilot

Take away’s

4-5 October 2018 © Valmet | Hans Ivarsson29

• Now everyone has the possibility to enter the Premium Segment

• Both QRT and eTAD offers sustainable processes that provides

excellent quality

• Together with our concepts we now have a complete portfolio and have

closed the gap.

INTERNAL