qr codes quiet revolution or quite redundant
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12/19/2011
QR Codes: Quiet Revolution or Quite Redundant?
Lina Arseneault
12/19/2011
10 QR Code Applications& Bonus Material
As referenced in Café Lina Blog posthttp://cafelina.me/2011/12/01/qr-codes-quiet-revolution-or-quite-redundant
/
12/19/2011 3
La révolution tranquille(Quiet Revolution)
O 1960s period of intense change in the province of Québec
O Characterized by the rapid secularization of society, the creation of a welfare state (État-providence) and a re-alignment of politics
O These changes ultimately shaped a distinct National Identity
12/19/2011 4
Here To Stay or Fade Away?
OWill QR codes have their own digital “Quiet Revolution” or will they fade into oblivion because they lack purpose, identity and a sense of belonging?
@LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 5
Here To Stay!
• Not just another passing fad, QR codes and the results of their ensuing “Quiet Revolution” are paving a new road to a digital and social world
• QR codes are creating a bridge between the physical world we live in and the ever evolving digital social world
12/19/201112/19/201
16
http://bcove.me/5rgq0eci
12/19/2011 7
QR Code BasicsO QR (Quick Response) code is a two dimensional bar
code originally designed for the automotive industryO Allow its contents to be decoded at high speed
O QR code reader required on your mobile phone
O When you see a QR code in traditional media placements such as magazines or billboardsO Take a picture of it with your phone’s camera and you’ll
be directed to the embedded information of that codeO Programmed destination could be a website, video, text
message or telephone number
O Easy to create (using a QR generator application) and then embed into the physical worldO With a minimal cost to entry, the possibilities for uses
abound
12/19/2011 8
3 Easy Steps
1. Select your QR reader app
2. Once activated, point at QR code (as if you were taking a picture)
3. App will auto-read the code and redirect you to its programmed location
12/19/2011
10 QR Code Applications
As referenced in Café Lina Blog posthttp://cafelina.me/2011/12/01/qr-codes-quiet-revolution-or-quite-redundant
/
@LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 10
1) Government agency forms and communications
• Client is quickly directed to the relevant web location specific to the subject form or letter
12/19/2011 11
California Department of Motor Vehicles
O Easy access to online reservation system
O No need to call, remember or type in a URL
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California Department of Motor Vehicles
12/19/2011 13
DrawbacksO Text heavy: not
designed as a mobile site
O Drill down steps
O Requires expanding and typing
@LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 14
2) Real Estate
• Quick access to property and agent information
• Add QR code stickers to existing material
• Change in price, availability or terms, no need to reprint, simply update the information on programmed destination
12/19/2011 15
$xxxx _______________________
post-card mailer
@LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 16
3) Bridging Physical and
Digital Worlds:
• Prolific blogger, social media expert and author Michelle Blanc includes QR codes and easy to reference shortened URL footnotes in her books
@LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 17
4) Meeting Rooms with QR
Codes
• Easy access to room specifications (size, equipment) and scheduling information
• Use your phone and reserve the room on the fly – no need to fire up that bulky pc and search for the logistics pages
@LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 18
5) Teach an old dog new tricks
• Custom business cards that include a QR code
• Mine point to my public Linkedin profile
@LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 19
6) Make yourself and your love ones (people and things)
easy to find
• Custom stickers http://us.moo.com/products/stickers/
• Custom luggage tags by Luggage Pros
@LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 20
7) Digital Epitaph Tribute Grave
Marker
• Thinking of updating your estate plan?
• It can now include provisions for a digital epitaph tribute grave marker
• The inscription on the grave stone includes a QR code leading to a viewable memorial tribute page that tells your life story
• A trip to the cemetery might actually come to life!
12/19/2011 21
The World’s Best Digital Marketing Campaigns
O In the following tweet, Jeff Bullas references a post by Mark Schaefer who in turn introduces a brilliant SharePoint presentation by Gregory Pouy (gregfromparis):
http://t.co/HouREJLF
O Specific to QR codes, check out the 2nd and 3rd case studies featured in Gregory’s material
@LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 22
8) Tesco (Home Plus)
• Through the creative use of QR codes in subway stations, Korean supermarket chain Home Plus allows shoppers to do their shopping without ever visiting an actual store
• View the video on slide 15 of
61
http://www.businessesgrow.com/2011/11/30/the-worlds-best-digital-marketing-campaigns/
@LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 23
http://www.businessesgrow.com/2011/11/30/the-worlds-best-digital-marketing-campaigns/
9) NY Central Park
• Central Park comes to digital life via a museum in the park experience featuring Park codes
• View
the video on slide 22 of 61.
@LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 24
10) QR + OREO = QREO
QR + OREO = QREO
by way of All TOP and Guy Kawasaki @GuyKawasaki
Video URL
12/19/2011
Bonus Material
Additional Examples & References
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HP Pavilion – San Jose, California, December 3rd 2011
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HP Pavilion
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… Unlike California DMV
O Designed for mobile reading (not too text heavy)
O One step call to action
O Interaction with fans
12/19/2011 29
Designer QR codes from Paris
O QRArt Form
O The activation of print through the themes of art and dance
O Designers across the world have modified these codes to provide a visual and interactive experience
O Check them out at ineoscan.com
12/19/2011 30
Changing LibrariesO QR code library card
O Easily find and borrow hard copy and / or digital version of a book
O QR code + PIN = verified identity
O Promote books or events
http://www.slideshare.net/cawa/qr-codes-5812505
12/19/2011 31O Read the article
12/19/2011 32
Subcribe to the QRazy Times
http://paper.li/myweb2learn/1296177680
12/19/2011 33
More Info
12/19/2011 34
www.corporate-eye.com/blog
O QR Code Scanning Skyrockets up 4549 Percent in Q1 2011
O http://www.corporate-eye.com/blog/2011/05/qr-code-scanning-skyrockets-up-4549-percent-in-q1-2011/
O Use QR Codes so You Don't Get Thrown Away After TradeshowsO http://
www.marketingprofs.com/articles/2011/6585/use-qr-codes-so-you-dont-get-thrown-away-after-tradeshows#ixzz1gdTUfXMK
O What Do Consumers Want When They Scan QR Codes?O http://www.corporate-eye.com/blog/2011/05/what-do-consumers-want-when-they-scan
-qr-codes/
O QR Code Consumer Scanning is on the RiseO http://www.corporate-eye.com/blog/2011/08/qr-code-consumer-scanning-is-on-the-rise
/
O Brands Create Unique Print Ads with QR CodesO http://www.corporate-eye.com/blog/2011/11/brands-create-unique-print-ads-with-qr-c
odes/
O Brands Increase Mobile Marketing Spending with a Local FocusO http://www.corporate-eye.com/blog/2011/11/brands-increase-mobile-marketing-spendi
ng-with-a-local-focus/
12/19/2011
10 QR Code Applications& Bonus Material
As referenced in Café Lina Blog posthttp://cafelina.me/2011/12/01/qr-codes-quiet-revolution-or-quite-redundant
/
12/19/2011
O About CaféLina and Lina: http://cafelina.me/about/
O CaféLina Blog: http://cafelina.me/ O Twitter: @LinaArseneault O Email: lina@cafe-lina.comO LinkedIn:
www.linkedin.com/in/linaarseneaultO Slideshare: http://
www.slideshare.net/Lina_Arseneault O High-Resolution Pictures on Flickr
Scan to find this presentation online
12/19/2011 37
Lina’s Social ReachO When you create content or engage, you impact others. Klout
measures influence online. View my Klout style and score at http://klout.com/#/LinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority. This score reflects the impact of your online activities, and the extent to which you have built up social and reputational capital on the web. PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards.
O View Lina’s overall Peerindex score.
O Peerindex ListingsO Author, consultant and coach, Raymond Morin curates a
number of lists on Peerindex. You can find Lina on:O WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (French/English)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) – Québec, Canada, France.
Belgique, Suisse, Europe
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