qr code_presentation
Post on 20-Jun-2015
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Josh Fleming,Lessing-Flynn Advertising
QR CODES
From Creation To Best Practices
Who Is This Guy?
Agenda
• What are QR Codes?• Creating a QR Code• Best Practices
– The Good– The Bad– The Ugly
• Challenges
This is a QR Code
• Two Dimensional bar code• Connects print to the web• 28% of people have scanned a barcode
Reading QR Codes
QR Code Process
Making QR Codes
Offline To Online
Mobile Utility
Where You Are…
Where You Are…
The Good
The Good
The Good
The Good
The Good
The Good
The Good
The Good
The Bad
The Ugly
The Really Ugly
Challenges
•One & Done
•Adoption Rate
•Strong Incentives
Recap
•QR Codes should have a reward or incentive
•Multiple uses – think creatively
•Utility / Where they are is essential
•Print to Online NOT Online to Online!
Open Discussion
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