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Prior to the Grand Opening of the UFC gym, Powerade was showcased in a press release that

was picked up by numerous online news wires with over 6K impressions

Press Release – UFC Gym Grand Opening

Strictlybusinessboxing.comMy house sportsgear onlineUFC.comUFCgym.comSfgate.comFacebook.comMMAweekly.comFightnews.comProfightingfans.comMMAspot.net

•UFC Gym or Ultimate Fighting Championship GYM (sister gym to Crunch Fitness) Soft opened about 6 months ago, and during those 6 months the UFC Gym is now a bustling workout / training facility with well over 3500 members.

•UFC gym plans to open another 10 location nationally as well as internationally in the next two years (currently in the works UFC Gym’s in Los angles, London, NYC)

•With over 12,000+ people in attendance, the UFC Gym was bursting at the seems all day, and into the night, and still at the eod many were turned away. Now that’s a party!

Introduction of the UFC Gym. Check out Powerade’s Stamp, posted on and by UFC.com, UFCgym.com, and YouTube with over K hits. (and yours

truly at the beginning of the video)

Internet connection necessary to play video in slide show mode.

Grand Opening UFCgym in Concord, Ca

5.5

On premise Benicia branch with MMA fighter Jon Fitch

Jason P., Business Development CCNA with MMA Fighter Jon FitchUFC Gym CEO, Jim Rowley

Mark Mastrov - UFC Gym Chairman

the founder of 24 Hour Fitness

**NEWLY RECUITED POWERADE TRAINERS** w/

powerade boost!!

MMA fighter Mike Swike

VIP & Autograph SigningsVIP & Autograph Signings

MMA fighter Cain Velasquez

Chuck Liddel

Powerade viral influencer Powerade viral influencer impressionimpression

Viral Opening Day Video 72,400

Starting off the New Year with a UFCgym premier Event