pwes6 - la pubblicità è morta. viva la pubblicità - andrea girolami

La pubblicità è morta. Viva la pubblicità

Andrea Girolami, Giornalista e autore de "L'Atlante delle cose nuove"

Parte 1

La pubblicità è morta

Only 20 percent of the campaign’s “ad impressions”—ads that appear on a computer or smartphone screen—were even seen by actual people-Bloomberg.com

Probably about 50 percent of what you’re spending online is being stolen from you-Bloomberg.com

Lo scorso 16 settembre, Apple ha reso disponibile l’aggiornamento al nuovo sistema operativo iOS9 che consente l’installazione di programmi Ad blocker

Non ci ricorda qualcosa?

Parte 2

Viva la pubblicità

Media has always compromised user experience for advertising: that's why magazine stories are abruptly continued on page 96, and why 30-minute sitcoms are really just 22 minutes long. Media companies put advertising in the path of your attention, and those interruptions are a valuable product. Your attention is a valuable product.-The Verge

The other day, I read in the Times about the new book “The Girl In The Spider Web.” I did not find out about the book through a banner or 30-second TV spot, but I still bought it. In this case, PR was probably an important marketing channel. In our new world, different channels and new platforms, especially social, will become more important.-Digiday.com

"I think there's an opportunity to create a golden age of advertising, like another Mad Men age of advertising, where people are really creative and take it seriously."-Jonah Peretti, Buzzfeed CEO

Fine

CIAO