pwc 5th annual digital iq infographic

Digital IQ Respondents

What is Digital IQ?Digital IQ is a measure of how well companies understand the value of technology and weave information technology into the fabric of their organization.

Digital IQ Data PointsStrong Collaborators are four times as likely as those with less collaborative teams to be top performers*

Social mediaStrong Collaborators will increase their use of social media tools over the next 12 months

* respondents who said they are in the top quartile of margin growth, revenue growth and innovation

MobileStrong Collaborators interact more with customers using mobile technology

CloudStrong Collaborators plan to invest more in private cloud in 2013

Big DataStrong Collaborators agree that harnessing Big Data will give their organization a competitive edge

InnovationStrong Collaborators have a dedicated innovation lab or group

Digital IQ and Emerging Technologies

www.pwc.com/us/digitaliq

47%73%

48%58%

65%83%

36%55%

48%

“Firms with strong C-suite relationships constantly align their thinking between IT and the business.”

– Tom DeGarmoPwC principal and Technology Consulting Leader

“Top performers view their CEO as a champion of IT who remains actively involved from strategy through executions.”

– John SvioklaPwC principal and Innovation Leader

30% 22%

Organizations with revenues: < $1 billion > $1 billion

1,108 respondentsfrom 12countriessurveyed

Am

eric

as

Eur

ope

Asi

a-P

acA

sia-

Pac

BULeaders

CFO CMO

CEO

CRO CISO

CMO

CIO

Digital IQ

Business leaders50%

50% IT

of Strong Collaborators say that their company’s business and IT leaders share the same detailed understanding of the corporate strategy (vs. 48% of others)

of Strong Collaborators say single, multi-year roadmap for overall business strategy exists within their organization

of Strong Collaborators agree that business & IT leaders share same detailed understanding of corporate strategy

82%

75%

82%

“Companies with collaborative C-suites intertwine business strategy and informa-tion technology and are often rewarded with stronger company performance.”

– Chris CurranPwC principal and Chief Technologist

Strong Collaborators

vs. Others

35%56%

30%44%

27%40%

25%36%

Facebook

LinkedIn

Twitter

Blog

Strong Collaborators

vs. Others

4X