putting your best (card) forward

putting your best (card) forward

what we’ll cover:

business card basics

business card etiquette

put your cards to work

design ideas & inspiration

basics (you already know this stuff)

portable legible correct right details plain is ok dark on light

basics (you already know this stuff)

take them everywhere hand them out put them on display collect other people’s keep them organized act on them

Fine. Now what?

it’s all about

the details

business card etiquette

focus on people, not cards ask for their card first; don’t wait to be asked offer solutions, not sales follow up if you promised

put your business card to (net)working

(mark up cards as you get them)

-Charlene Marmer Solomon, “Overcoming Business Card Phobia” Black Enterprise, 1994

put your business card to (net)working

(mark up cards as you get them)

put your business card to (net)working

(capture the information electronically)

put your business card to (net)working

(follow up if you promised to)

put your business card to (net)working

(continue looking for what others need)

put your business card to (net)working

(keep in touch…LinkedIn & FB might help…)

put your business card to (net)working

(…and there’s Twitter, too…)

put your business card to (net)working

(you’ll gradually turn “weak links” into strong ties)

put your business card to (ad) work

(make your card do double duty)

put your business card to (ad) work

(make your card do double duty)

put your business card to (ad) work

(make your card do double duty)

put your business card to (ad) work

(personal cards can even lead to a job)

So let’s get inspired!

business cards can be little

white space is nice

yes, a card-shaped video!

traditional forms are now optional

it can represent your values…

…and be really cool, too.

freebies can function as cards…

…but match the freebie to the target market

so are there rules anymore?

(your name isn’t even necessary…)

you bet!

(…except when it is!)

other blunders to avoid

(so you got this card for free.

how’s your cash flow again?)

other blunders to avoid

(have up-to-date cards at all times)

other blunders to avoid

(keep it with you at all times!)

other blunders to avoid

(don’t look just like everyone else)

Now It’s Your Turn to Play!

resources

Here’s My Card

by

Bob Popyk

resources

http://tinyurl.com/ccplbusinessdatabases

resources

http://digg.com/search?s=using+business+cards

resources

design-by-bid websites

more ideas await you!

http://ccplbusiness.wordpress.com

your business questions answered @ ccpl

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