purposeful storytelling (for crowdfunding)

www. Randall Libero .comMedia Producer & Marketing Consultant in

the interactive media industry

Thursday, December 6, 2012

purposeful storytelling

cultivating superfans with authentic content

Thursday, December 6, 2012

Story Example: Donkey in the Well

Thursday, December 6, 2012

audiences are changing

Thursday, December 6, 2012

Thursday, December 6, 2012

• Connect not disconnect

• Inspire not persuade

• Invite not invade

• Be direct not distracting

• Be transparent not deceptive

• Abundance languaging not scarcity

• Collaboration not competition

Thursday, December 6, 2012

telling the story

Thursday, December 6, 2012

motivation

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audience

Thursday, December 6, 2012

goal

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interactive

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content

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• Capture your audience’s attention

• Motivate by demonstrating authenticity

• Build your telling around “what’s in it for them”

• Change passive listeners into active participants

• Use “state of the heart’ technology online and offline to make sure audience commitment remains srong

Thursday, December 6, 2012

Thursday, December 6, 2012

• add dramatic tension

• use comedy with intention

• do something memorable

• do something outrageous

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continuing the story

Thursday, December 6, 2012

Online

• Continue Your Story into digital marketing channels

• Turn it into a compelling video that moves your viewers hearts and their feet and wallet will follow

Thursday, December 6, 2012

www. Randall Libero .comMedia Producer & Marketing Consultant in

the interactive media industry

Thursday, December 6, 2012