pure michigan social media workshops 2016 · 9:40 – 10:35 social media marketing best practices...

Pure Michigan Social Media Workshops

2016

Hosted By : TwoSix Digital

#PureMichiganEDU

Who We Are

Contact Us:

Dave Serino Founder & Strategist

Dave@TwoSixDigital.com @DaveSerino

Brian V. Matson

Sr. Director of Strategy & Education Brian@TwoSixDigital.com

@BVMatson

Grant Kenney Senior Digital Strategist

Grant@TwoSixDigital.com @GrantKenney

Agenda 9:00 – 9:30 Introduction & Trends 9:30 – 9:40 Self Assessment Tool & Learning Library Overview 9:40 – 10:35 Social Media Marketing Best Practices 10:35 – 10:45 Break 10:45 – Noon Social Media Marketing Best Practices 12:00 – 1:15 Lunch 1:15 – 2:15 Content Marketing Strategies 2:15 – 3:15 Data & Promotional Distribution 3:15 – 3:25 Pure Michigan Overview 3:25 – 3:30 Closing

Tweet it up!

#PureMichiganEDU

@DaveSerino

@BVMatson

@GrantKenney

Social Media Usage

“52% of online adults use multiple social media sites. Facebook acts as “home base” — it remains the most popular site for those who only use one, and has significant overlap with other platforms.”

Pew Research Center, 2015

Social Media Usage

Social Media Usage

Social Media Usage - Teens

Snapchat – Tell The Story

Snapchat – Tell The Story

Snapchat – GeoFilters

www.snapchat.com/geofilters

Snapchat – Let Others Tell It!

State of the American Traveler

January 2016 www.destinationanalysists.com

State of the American Traveler

State of the American Traveler

State of the American Traveler

Trip Planning

Trip Planning

Mobile & Travel Booking

In 2015, 43.8% of digital travel bookers used their mobile device to book travel. This figure is projected to grow to 64.8% in 2018.

Micro-moments

Win at micro-moments: Be There

Win at micro-moments: Be There

Win at micro-moments: Be Useful

Win at micro-moments: Be Useful

Win at micro-moments: Be quick

www.google.com/webmasters/tools/mobile-friendly/

Win at micro-moments: Be quick

Social Advertising

Social Advertising

38% of Travelers say they are more likely to click on a promoted post from a travel, tourism or hospitality business page.

Social Advertising Audience Refinement Measurement

The Summary •  Facebook is I-75 of your social media strategy •  Image based networks are driving consumer

interest & engagement •  Being mobile friendly and fast is a key to

success today •  Be useful with strong calls to action and good

landing pages •  Paid social promotion is the new norm and wins

come with audience refinement & measurement

Self Assessment Tool & Online Learning Library

Prepared by:

Brian V. Matson TwoSix Digital

Senior Director of Strategy & Education Twitter: @BVMatson #PureMichiganEDU

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Customized Recommendations

Online Learning Library

#PureMichiganEDU

www.michigan.org/industry

Informational Guides

•  Blogging •  Boosted Posts •  Community Management •  Facebook •  Instagram •  Integrated Content •  Photos & Video •  Pinterest •  Twitter •  User-Generated Content

www.michigan.org/industry

Infographics •  Updated Monthly •  Style Guides •  Statistics & Trends •  Marketing Best Practices •  Industry Reports •  Branding Standards A great resource to get your team on the same page on their way to digital marketing success.

Monthly Updates

#PureMichiganEDU

A Special “Trending at TwoSix” #PureMichiganEDU Edition

•  Recent News •  Developments •  Platform Changes •  Case Studies

Ongoing Discussions

#PureMichiganEDU

A Resource Built for…

How do you access these resources?

Self Assessment Tool: Coming Soon

Online Learning Library: http://www.Michigan.org/Industry

Tag Your Posts, Tweets and Photos: #PureMichiganEDU