publising data on the web

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Publishing Data on the Web presented to the DC/Virginia/Maryland Search Engine Marketing Meetup Group. This is a gentle intro into why and how public & private sector organizations are adding structured content to their Websites to improve data sharing, search engine optimization and drive data re-use.

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Publishing Data!on the Web

3RoundStones.com

!!!!

The DC, VA & MD Search Engine Marketing Meetup 11-March-2014

A talk by Bernadette Hyland, CEO !

Twitter: @BernHyland Email: bhyland@3RoundStones.com +1-877-290-2127

This presentation on http://slideshare.net/3RoundStones

Extend Your Reach.

“Big Data Is Important, but Open Data Is More Valuable”

!

As change agents, enterprise architects can help their organizations become richer through

strategies such as open data.

David Newman, VP Research, Gartner

Big DataSimple data Complex data Legacy data

Successes of Linked Data !

!

Why? Proliferation of knowledge bases for search engine exploitation • Google Rich Snippets • schema.org’s adoption of RDFa Lite • Good Relations vocabulary (consumer) • Facebook’s use of RDFa (“Like”) It is difficult to see successes because it is all “under the hood”

!10

Today’s Data on the Web

!12

Image credit: http://www.flickr.com/photos/fdecomite/3398523464/

Linked Data on the Web

my data

collector

collected by

measurement

Michael

first name

Hausenblaslast name

Person

a

a measurement

2011-01-01date

0

valueunits of measure

degrees Centigrade

...

Galway Airport

collected at

or

• Linked Data is about publishing and consuming data using international data standards

• Based on 20+ year old idea

• A system of linked information systems

M A N N I N G

David WoodMarsha ZaidmanLuke RuthWITH Michael Hausenblas

FOREWORD BY Tim Berners-Lee

Structured data on the Web

We’ve Seen This Before

Chris Welty

“Semantic Technology is not an end in itself, it is a means to an end, a set of tools and techniques for supporting

modern data analytics. It goes alongside other essential technologies

like machine learning, databases, information retrieval, etc.”

Callimachus Enterprise supports distributed, in-browser workflow creation, editing and publication using the

Linked Data model.

A data integration platform

Callimachus Enterprise

Big data!

• Simple data!

• Complex data!

• Legacy data!

Integrating ...

<HTML>

Enterprise Data Documents

Read Point to, include

Callimachus Enterprise

User

NOAA US EPA AirNow

DBpediaNational Library of Medicine

US EPA SunWise

Key points• Simple, complex and legacy data require different

approaches

• Using Open Web Standards

• Find, access, interoperate and re-use (“fair”)

• Linked Data useful for high value content

• HTML5 for great user experience, mobile

• Biggest win for public & private sector is ease of combining Open Data + Enterprise Content

M A N N I N G

David WoodMarsha ZaidmanLuke RuthWITH Michael Hausenblas

FOREWORD BY Tim Berners-Lee

Structured data on the Web

1 Door P

rize

Publish your data on the Web …

you’ll reap the rewards

Bernadette Hyland, CEO bhyland@3RoundStones.com

@BernHyland Direct +1-571-331-3758

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