public standing™ - helping governments understand and influence their brand

What are the main sources of income for a country or region

Well... Depending on the country or region these are usually among the following

Export of Raw Materials

Export of Finished Products

Tourism

Financial Services

What determines most people’s choices nowadays

What they watch, see, read, hear or listen to!

Who do they trust ?

Trust in the Korean Government decreased by 34% in 2012*

*Edelman Trust Barometer

So people rely mostly on Non-Official sources

Information found independently on the Internet rather than fed

In 2012 the average internet user in the U.S. spent 32hours a month online

SOWHAT ?

Public StandingTM

Viral Diplomacy

WHAT

?

DOESPublicStanding

DELIVER

TM

Coverage Analytics and Peer-Generated information

distribution Public Standing is dedicated to countries

and regions that need to promote their national

products, attractions, general sentiment of their

territory or counter balance negative sentiment and

information flow.

THE SERVICE

EFFECTIVE positive contribution to influence the

country’s ratings, currency, GDP and the well-being

and positive perception of the country/region and that

of its citizens globally and/or focused on a specific

target country (e.g.: the main export target, or foreign

investor)

THE EFFECT

STRUCTURE

Analysis &

Reporting

Quantitative Qualitative

Cov

erag

e A

naly

tics

STEP 1

STRUCTURE

Targeting

Country Targeting Topic Targeting

Targ

etin

g

STEP 2

STRUCTURE

Information Creation & DistributionD

istrib

utio

n

STEP 3

PENETRATION

DISTRIBUTIONOfficial

Channels

Non Official Viral

Produces Reports on the specific topics requested (economic, religious, tourism related)

Distributes geo-targetted information that influence the public on requested topics in the target language/s

CONSTANT MONITORING OF RELEVANT REQUESTED INSIGHT INFORMATION

AND COUNTER-BALANCING NEGATIVE OCCURENCE AS THEY HAPPEN

PLUS +

IN BRIEFWE VIRALLY, THUS, EFFICIENTLY PROMOTE

THE COUNTRY OR REGION’S INTEREST DAY-BY-DAY IN A SUBTLE NON-

ADVERTISING WAY THROUGH OUR INTERNATIONAL MULTI-LINGUAL INTERNET

EXPERIENCED TROOPS

REFERENCESMOST OF OUR CLIENTS ARE

GOVERNMENT AGENCIES AND FOR THE VIRAL/NON-OFFICIAL NATURE OF THE

SERVICE THEY ASKED US NOT TO DISCLOSE THEIR IDENTITY

KEY PEOPLEAllard Marx has spent the last 25 years on various aspects of

reputation management for such companies as Coca Cola, hp, TIME, Cathay Pacific, Team Lotus F1, Star TV, SONY, Finmeccanica, Disney, KLM and INSEAD Business School. Allard recently also founded world's first fully ecocompatible skin care company, Aethic. As a co-founder of PublicStanding he brings this wealth of experience to bear in helping nations improve their standing in the world. Allard speaks: English, French, Italian, Dutch

Leopoldo Rodriquez has a degree in International

Relations and Business, he has spent the last 10 years in Digital and Viral Marketing of highly regulated industries and public sector in 10 different countries, With in-depth knowledge of digital technologies applied on the internet he brings his technical expertise and project management skills to the team. !As a co-founder of PublicStanding he brings this wealth of experience to bear in helping nations improve their standing in the world. Leopoldo speaks: English, Italian, Spanish,

+44 7445 30 86 22 leo@Incide.com

CONTACTS