public media 2.0: a global perspective

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Presented at PH International's Social Media for Social Change conference in Tbilisi, Georgia. April 2010.

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Public Media 2.0A Global Perspective

Micael BogarCenter for Social Media American University

Social Media for Social Change Conference

What to Expect:

Introduction Public Media 2.0

Media Literacy Context A Few Examples

A Few Caveats Questions

My History:

Peace Corps Azerbaijan 2003 - 2005

Fulbright Fellow Georgia2007 - 2008

Center for Social Media2008 - 2010

Public Media

www.futureofpublicmedia.net

= Public Media 2.0+ Web 2.0

Public

Publics can disagree,

however they form

with a common central

issue

Media

Public

Publics engage to solve

problems

Media

PublicMedia

Response to failures of government or

corporate institutions

Public

Media as tool to create a dynamic

civil society

Media

PublicGreater agency, sense of self empowermen

tMedia

What is Web 2.0?

What is Web 2.0?

What is Web 2.0?

engaged publics using participatory networked tools

to create change

different manifestations relative to government systems it interacts

with

Public Media 2.0

Global

Public Media 2.0

A Few Examples

Who created this message?

Media Literacy ContextAuthor

Tools

Audience

Message

Missing Information

What creative techniques are used to attract and hold attention?

How might different people understand this message differently?

What values, lifestyles and points of view are represented in this message?

Ushahidi --opensource Open Street Map –wisdom of crowdsGlobal Action Project –youth film fundingDigital Democracy T.V. --transparencySoliya --intentionalFree Emin and Adnan --global

Public Media 2.0 A Few Examples

Ushahidi

Crisis Mapping in 2008 Kenya Mashup of Google Maps and UGCOpen Source –free for allUses SMSSwift River

Ushahidi

Author, tools, audience, message, missing information

Open Street Map and HaitiWhere tragedy meets web 2.0Satellite imagesCoding PartiesUshahidi + Open Street Map

Global Action Project

Youth create film to create changeRelevant hard topicsPay per film online distributionYou Tube Channel

Author, tools, audience, message, missing information

Digital Democracy T.V.

Nonprofit uses film to document their workGreat resource for innovative projects Clever project design

Author, tools, audience, message, missing information

SoliyaVideo connected online dialogue between students in Middle East and the West18 Hour Facilitation Course Process MattersPeople are diverse and respectfulAmplify constructive insight

Author, tools, audience, message, missing information

Soliya

Free Emin and AdnanCross-platform outreachSouth Caucasian consensusBottom up Media CoverageCensorship Issue

Author, tools, audience, message, missing information

A Few CaveatsCyber-utopianismAuthoritarian DeliberationSlacktivismLack of Access/ Digital DivideNot in a vacuumLack of institutionalization

For more on these issues see: Evgeny Morozovevgenymorozov.com

CONTACT INFOMicael BogarCenter for Social MediaAmerican University Washington, DC bogar@american.edu202-885-3642

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