public library national strategy working group media use and attitudes past, present and future?...

Public Library National Strategy Working Group

Media use and attitudesPast, present and future?

Claire MackRegulatory Affairs Manager

2

Structure

• The last 10 years

• Current picture

• What Ofcom is doing to prepare for the future

3

The last 10 years……..

Which media would you miss the most?

4

Watch TV

2005 2012

48

Use a mobile phone

11

8

Listen to the radio

6

Go online via computer/laptop

(and netbook/tablet in 2012)

2

Play console/computer games

52

17

17

63

Listen to music onHi-fi/CD/Tape player

14

5

Read Newspapers/Magazines

Listen to portableMP3 device

1

Watch videos/DVDs

1

2

11

1

What is your preferred method of communication for: Getting in touch with a friend to arrange to meet?

5

2005 2012

57

22

18

48

27

23

11 1

Mobile phone call

Text message

Home/landline call LetterEmail/website

6

What is your preferred method of communication for: Booking a holiday?

2005 2012

43

24

19

3

1*

48

30

10

5

*

Mobile phone call

Text message

Home/landline call LetterEmail/website Meet in person

7

What is your preferred method of communication for: Checking your bank balance?

2005 2012

Mobile phone call

Text message

Home/landline call LetterEmail/website Meet in person

53

19

13

5

5*

44

40

3

33

2

8

The current picture

Techie teens are shaping how we communicate

We reach our peak digital understanding at 14-15 years old

10

Source: Ofcom

Digital confidence score, by age group

Average

The ‘Millennium Generation’

2000 2005 2010 2015

iTunes2002

Facebook & YouTube

2005

BBC iPlayer2007

Twitter2006

2004Gmail

Tablet computers

2010

First 4G services

2012

Smart glasses

20142000

ADSL broadband

First smartphones

2007

2008

50Mbit/s broadband

3G mobile2003

2011Snapchat

12

How are young teenagers different?12-15s weekly use compared to all adults

13

14

15

16

17

18

19

20

The current picture

• There has been growth in take-up and use by olderpeople, across a range of devices

• There has been growth in a range of online activities, particularly across communication and entertainment activities

• User-generated content is an information source for users, although online users are more likely to receive than to contribute content

• Privacy and security attitudes and behaviour continue to vary considerably by age group

• Among those with app-enabled devices, apps are more popular than browsers for some online activities

21

12-15yrs 16-24yrs All adults0%

20%

40%

60%

80%

100%

36%25%

18%

26%

21%

17%

20%

14%

9%

10%

5%

2%

2%

19%

33%

3%9% 20%

3% 5% 2%

By video call

By phone call

By email

By photo or video messages

By Instant Messaging

By text message

Through a Social Network-ing site

Source: Ofcom

The Millennium Generation is losing its voice

% of total time spent communicating through any device

Opinions about results from a search engine

22

2010 2011 2012

31%15% 22%

48%

56%56%

14% 24% 17%

7% 5% 5%Don't know

I don’t really think about whether or not they have accurate or unbiased informa-tion, I just use the sites I like the look of

I think that some of the websites will be accurate or unbiased and some won’t be

I think that if they have been listed by the search engine, these websites will have accurate and unbiased information

% of search engine users in Scotland

23

06:0

0 - 0

6:14

06:4

5 - 0

6:59

07:3

0 - 0

7:44

08:1

5 - 0

8:29

09:0

0 - 0

9:14

09:4

5 - 0

9:59

10:3

0 - 1

0:44

11:1

5 - 1

1:29

12:0

0 - 1

2:14

12:4

5 - 1

2:59

13:3

0 - 1

3:44

14:1

5 - 1

4:29

15:0

0 - 1

5:14

15:4

5 - 1

5:59

16:3

0 - 1

6:44

17:1

5 - 1

7:29

18:0

0 - 1

8:14

18:4

5 - 1

8:59

19:3

0 - 1

9:44

20:1

5 - 2

0:29

21:0

0 - 2

1:14

21:4

5 - 2

1:59

22:3

0 - 2

2:44

23:1

5 - 2

3:29

00:0

0 - 0

0:14

00:4

5 - 0

0:59

01:3

0 - 0

1:44

02:1

5 - 0

2:29

03:0

0 - 0

3:14

03:4

5 - 0

3:59

04:3

0 - 0

4:44

05:1

5 - 0

5:29

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Other non-internet media

Other internet media

Games

Text comms

Voice comms

Print media

Other audio

Radio on another device

Radio on radio set

Other video

TV or films on another device

TV or films on a TV set

Source: Ofcom – Scotland data

Proportion of media and communications activities across the day, all adults

TV and radio are still popular

Radio

Text

TV

29

What Ofcom is doing to prepare for the future?

30

Looking forward, a number of important trends that could have a significant impact on spectrum use are emerging, including mobile broadband growth, the emergence of new uses such as machine-to-machine (M2M) communications and increasingly sophisticated techniques for sharing spectrum.

• Making more spectrum available• White Spaces

Spectrum supports all mobile connectivity

31

32

Thank you

Claire.mack@ofcom.org.uk