pubic diplomacy and web 2.0

Public Diplomacy & Web 2.0

Conversation, Presence & Reputation

Public Diplomacy & Web 2.0

Public Diplomacy & Web 2.0

• A quick history of the world wide web

Public Diplomacy & Web 2.0

• A quick history of the world wide web

• Web 2.0: Strategies for coping (with examples)

Public Diplomacy & Web 2.0

• A quick history of the world wide web

• Web 2.0: Strategies for coping (with examples)• Manage the conversation

Public Diplomacy & Web 2.0

• A quick history of the world wide web

• Web 2.0: Strategies for coping (with examples)• Manage the conversation• Be omnipresent

Public Diplomacy & Web 2.0

• A quick history of the world wide web

• Web 2.0: Strategies for coping (with examples)• Manage the conversation• Be omnipresent• Reputation is everything

Public Diplomacy & Web 2.0

• A quick history of the world wide web

• Web 2.0: Strategies for coping (with examples)• Manage the conversation• Be omnipresent• Reputation is everything

• Second House of Sweden: Lessons learned (so far)

What happened next?

What happened next?

• Form and content were separated

What happened next?

• Form and content were separated• Content management systems: Database-driven web

What happened next?

• Form and content were separated• Content management systems: Database-driven web • Content syndication: RSS feeds

What happened next?

• Form and content were separated• Content management systems: Database-driven web • Content syndication: RSS feeds• Atomisation of content: Reuse, mix, “mashup”

What happened next?

Cost of Publishing:

What happened next?

Cost of Publishing:

0

What happened next?

Cost of Publishing:

0Cost of Commenting:

What happened next?

Cost of Publishing:

0Cost of Commenting:

0

What happened next?

Cost of Publishing:

0Cost of Commenting:

0

Leads to...

Strategies for coping: Manage the conversation

Strategies for coping: Manage the conversation

Strategies for coping: Manage the conversation

Strategies for coping: Manage the conversation

Strategies for coping: Manage the conversation

Strategies for coping: Manage the conversation

Strategies for coping: Manage the conversation

Strategies for coping: Manage the conversation

Strategies for coping: Be omnipresent

Strategies for coping: Be omnipresent

Strategies for coping: Be omnipresent

Strategies for coping: Be omnipresent

Strategies for coping: Be omnipresent

Strategies for coping: Be omnipresent

Strategies for coping: Be omnipresent

Strategies for coping: Be omnipresent

Strategies for coping: Reputation is everything

Strategies for coping: Reputation is everything

Strategies for coping: Reputation is everything

Strategies for coping: Reputation is everything

Strategies for coping: Reputation is everything

Strategies for coping: Reputation is everything

Strategies for coping: Reputation is everything

Second House of Sweden: Lessons learned

Second House of Sweden: Lessons learned

• Don't try to replicate the web: Focus on social

Second House of Sweden: Lessons learned

• Don't try to replicate the web: Focus on social • Events draw more repeat visitors than exhibitions

Second House of Sweden: Lessons learned

• Don't try to replicate the web: Focus on social • Events draw more repeat visitors than exhibitions• Obey “local” customs

Second House of Sweden: Lessons learned

• Don't try to replicate the web: Focus on social • Events draw more repeat visitors than exhibitions• Obey “local” customs• Share content between web & SL (video, pictures, recipes)

Second House of Sweden: Plans

Second House of Sweden: Plans

• Nordic Council of Ministers: Open session in October

Second House of Sweden: Plans

• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions

Second House of Sweden: Plans

• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks

Second House of Sweden: Plans

• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons

Second House of Sweden: Plans

• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons• Live concerts: Swedish music

Second House of Sweden: Plans

• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons• Live concerts: Swedish music• How Swedes live: 360-degree panoramas

Second House of Sweden: Plans

• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons• Live concerts: Swedish music• How Swedes live: 360-degree panoramas• Linnaeus room and garden

Second House of Sweden: Plans

• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons• Live concerts: Swedish music• How Swedes live: 360-degree panoramas• Linnaeus room and garden• Mixed reality room: HoS meets SHoS