pubcon austin 2013: using social networks to create, distribute, and kick-ass at content

Presentation Title Here

Tony WrightCEO & Founder, Wright IMC

Using Social Networks to Create, Distribute, and Kick-Ass at Content

Joe Youngblood

Senior SEO Strategist

Social + Content = SEO

Creating Content

Creating Content: Use Your Tools

Creating Content: Your target audience… listen to them

Seriously, LISTEN.

Creating Content: Competitors, spy on them

Boring Industry? Content creation is not THAT hard

Example: Veterinarians

2,000+ upvotes, front page of Reddit

Example: Geek Culture & Easter Egg

Example: Geek Culture & Easter Egg

Example: Geek Culture & Easter Egg

Example: Geek Culture & Easter Egg

Example: Geek Culture & Easter Egg

Facebook Graph Search: Use for Content DOMINATION

Graph Search Mission: Conquer Old Spice

Facebook Graph Search: This is useless…

Facebook Graph Search: But wait.. There’s more

Facebook Graph Search: Oh, this looks interesting.

Facebook Graph Search: ……… I did some research here, sorry I can’t show that. So here’s a cat with a beer on its head

Facebook Graph Search: Mother. Of. God.

Facebook Graph Search: How the results are organized

Facebook Graph Search: Excel at it

Facebook Graph Search: Getting Your Competitors Fans’ Attention…

Do A Space Dive

Do A Space Dive

Can’t Do a Space Dive? Do an Anti-Space Dive

I don’t have time for this, find me after the session if you are interested in: Real Time Content Marketing

• Oreos• Burger King• MTV

Content Distribution: Make it fly

Content Distribution: If you’re not buying ads on social networks…

Paid Content Promotion: Stumbleupon

Paid Content Promotion: Reddit Ads

Paid Content Promotion: Reddit Results 1

Paid Content Promotion: Reddit Results 2

Paid Content Promotion: Before

Paid Content Promotion: After

BONUS! BREAKING! NEW!

BONUS! BREAKING! NEW!

• Imgur.com, a popular image hosting site, just quietly rolled out sponsored image posts on their new home page.

• Reaches 3.8billion views per month

• $0.10/view of your image

• Currently need $10k to $15k– Will be flexible

• Self-serve portal coming at end of March

QnA With Imgur’s Matt

What About Outreach? Not in this session…

Campaign Development for Content Marketingat 1:30 w/ Jenneva Vargas, Steve Floyd, & Christina Zila

FIN

STAY IN CONTACTmore aweseness to come from the WrightIMC team

Twitter: @YoungbloodJoe

Blog:WrightIMC.com/blog