ptcl pakistan telecommunication
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Pakistan Telecommunication Ltd.
(PTCL)
Group Members
Sardar Sikander Ali RazaSaffi MehmoodTajammul Farooq
Introduction Largest telecommunication company Holds the status of backbone for country's Company consists of around 2000 telephone
exchanges across country providing largest fixed line network. GSM, CDMA and Internet are other resources of PTCL
Government of Pakistan retained 62% of the shares while the remaining 12% are held by the general public.
Profits till 31 March 2013 are 2,916,318,000
Vision To be the leading Information and
Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value'.
MissionTo provide a learning environment and tools to help our customers reach their full potential.
Products & ServicesPTCL Landline Vfone Smart TV Pakistan PackageCalling Cards Phone and NetConference call Identical number serviceBroadband
Broadband PakistanEvo wirelessWeb hostingDial up internetDialup vfone
Competitors Of PTCL
MobilinkTelenorWarid
WateenNaya Tel
Implementation of ERP
Oracle based Accounting systemComputerized record of all employeesComputerized record of traffic relating to
local, NWD and International calls help management in Network Planning, Call Routing and pricing.
ERP (SAP based), restructuring, B& CC etc.
Suppliers Input TIP from Haripur Internal inputs also from Siemens,
ErricsonHuawei out doorOptical fiber system from Z-T china
including DSL facilityAlcatelNEC J.S telecomZTE
SWOT
Strength
PTCL enjoy monopoly State of the Art International Gateway
Exchanges & Satellite Earth Stationslarge earningsgood quality international connectivityCustomer Base of over 4 millionGovernment support
Weakness Image – Government organizationImage – Lack of customer focusImage – Outdated people and
technology (perception)Lack of aggressive marketingLack of customer servicesAmbiguous management styleLack of corporate culture
OpportunityGrowth in telecommunication industry More aware and technology understandingMarket open for more number of productsIntroduce High Value Added ProductsTime to establish brand loyalty
Threats
Exposure to market competition Migration to Cellular NetworksAbility to Attract & Retain
Quality Professionals
BCG Matrix
MARKETING MIX OF PTCL
Product
IN Based Value Added Service Internet facility 0800 80800 Toll Free Customer services center Basic Services (PSTN Lines) Package of seven special services Digital communication all around the world PTCL Calling Cards Domestic & International Premium Rate (0900) & Virtual Private Network Service. Voice Data & Video Voice Messaging Service (VMS)
Value Added Service Digital Subscriber Loop (DSL). Universal Access Number (UAN). Voice Mail & Messaging Services. Calling Line Identification (CLI) service. Digital features like Call Waiting, Call Transfer etc. Universal Internet Number (UIN) - for ISP's Licensed only). Local/Domestic/International Leased bandwidth and point to point leased
lines.
Pricing Strategy
Placement Strategy & Promotional Strategy
uses different media for promotion like Print MediaNewspapersElectronic MediaLocal cablesRadioInternetBrochureBill Boards
Process
PTCL follow easy process for any value added services or if subscribed to the new package
Distribution Process EVO
PTCL Head Quarter (Warehouses)
PTCL CSC/OSS
Exchanges
Customer
PTCL Head Quarter (Warehouses)
Franchise Sub Dealers
Customers
Distribution of EVO through Direct Sales Point
Distribution of EVO through Indirect Sales Point
Supplier
Supplier
Relationship Management
Main Feature at PTCL
Providing 24/7 call centre and technical support. Calling customers and getting their feedback. Customer care department that could be reached through
emails Providing personalized account details that customer’s could
check at any time. Online Complaint Registering System Online Billing and Payment Option
Internal Customers
Competitive PaySecure Working
EnvironmentEmployee EmpowermentCareer Opportunities: Discounted Offers
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