psychology of colors

WHAT IS COLOR ?

Sir Isaac Newton discovered that when pure white light passes through a prism, it separates into all of the visible colors

Color is a form of non verbal communication. It is a powerful communication tool and can

be used to signal action, influence mood, and cause physiological reactions.

GR

EE

N

The most frequent color in the natural universe and the second most popular “favorite color” choice.Great balancer of the heart and the emotions, creating equilibrium between the head and the heart.

Red is the tinge of blood, and so it is the color associated with love, anger, danger and all the other things that make our hearts beat just a little bit faster.

ORANGE

the color that people feel most ambivalent about. It is usually picked as a least favorite shade in most color surveys.

BLU

E

It is a giver, not a taker.

It likes to build strong trusting relationships and becomes deeply hurt if that trust is betrayed.

Trust, honesty and loyalty.

The color which is most preferred by men.

BL

AC

K

Used to portray something evil, depressing, scary or even death in western civilization.

Black is also a very powerful color that also portrays one of class elegance and wealth. 

Black is a color that can fit into almost every design to add contrast, type, and make the other colors stand out more.

WH

ITE

Associated with being pure, clean, fresh and good.

Hollywood often portrays their characters in white as being good; the white horse etc.

White usually is associated with being pure and almost heavenly, it is associated with hospitals, doctors, and heaven.

YELLOW the color of

the sun, carries with it associations of good luck and a positive future. Best color to create enthusiasm for life and can awaken greater confidence and optimism.

PU

RP

LE

The imagination and spirituality.

Allow us to get in touch with our deeper thoughts.

Represent the future.

Purple combines the stability of blue and the energy of red