psychedelic trip

A Psychedelic Trip

The pre-drink before the party.

March 23, 2010 Humber CollegeNorth Campus205 Humber College Blvd.Toronto, Ontario ATTN: Alice Salamon and Chris Shimoji RE: Alcohol Awareness Event The following proposal details the outline of the “Psychedelic Trip”, the means of transportation for students from Lakeshorecampus to North Campus in regards to the alcohol awareness event scheduled for April 15, 2010. The event planning class within Humber College’s post-graduate certificate program in Public Relations is pleased to present aproposal in support of Humber’s annual alcohol awareness day. We will provide project management and event execution in order to educate students, faculty and staff on how to have a safeand healthy summer. The public relations students are highly enthusiastic about hosting a “cottage getaway” themed event

andlook forward to your feedback regarding our initial ideas. Thank you for providing us with this excellent learning opportunity. We are confident that we can create a positive, fun andeducational event. The excitement is building and we anticipate a very successful event.

Sincerely, Public Relations Certificate StudentsEvent Planning and Management PRC 140

Background

The purpose behind The Psychedelic Trip is toinitialize the foundation for alcohol awareness andfoster an atmosphere that supports responsible andeducated decisions involving alcohol intake. The Psychedelic Trip will be aimed to promoteResponsible drinking and actions while engaging insuch an activity for Humber College students.

Objective

To encourage an environment that induces thementality of awareness and responsibility forthose who wish to engage in alcohol-relatedactivities.

Target Audience(s)

• Humber College Lakeshore students• Humber College PR faculty• Humber College PR Cert. 2 students• All the cool, calm, collected

Theme/Slogan

Theme: The Psychedelic TripSlogan: “Ride on the magic school bus”

Playing on the name of the bus, The PsychedelicTrip also coincides with the “campfire tune”aspect of the North Cottage Getaway

Venue/Location

Location: The students will board the Magic Bus near the William’sPub at Lakeshore Campus (major intersection: Kipling &Lakeshore)The bus will then transfer students from HumberLakeshore to the Humber North Campus

This location is the middle ground between the eastand west lakeshore campus. It is a well-knownlocation, therefore, students will be able to find the busquickly and easily

Event Plan/Marketing & Promotion

In order to maximize the number of passengers on the Magic Bus, there will be:

• posters placed across various buildings around Lakeshore Campus

• a “residence blitz” conducted the day before the alcohol awareness event

• Word-of-mouth tactics to promote that there will be transportation provided to-and-from this event (free of charge) [ie. Promote at LinX event?]

Groovy Baby (Logistics)

“Décor”:• Flower leisEntertainment:• Themed playlist of psychedelic pop artists

Food & Beverage

• Skittles (taste the psychedelic rainbow)• ‘Smores• Candy rockets

Budget

• $350This is to be divided between • the total bus costs (Period: 11:50 a.m – 2 p.m)• Marketing/promotion materials (posters, leis)• Food & beverage (skittles, ‘Smores)

A Psychedelic Trip