psh 2014 home staging statistics presentation

PRO STAGED HOMES2014 Home Staging Statistics

PRO STAGED HOMES 2014 STATISTICS

• 8 Homes Listed Without Being Staged

• Average DOM = 49

• Same 8 Homes Were Staged – DOM 29

• 59% Less Time on Market

Based on reported data from Redfin.com

PRO STAGED HOMES 2014 STATISTICS

• 37 Homes Staged Before Listing

• DOM = 36.89 Days To Accepted Offer

• Staged Homes Sold On Average for 98.62% of List Price

• Results: Staged Homes Averaged 35.48 DOM

National Association of REALTORS® SURVEY

• 81% of real estate agents representing buyers think that a staged home

makes it easier for potential buyers to visualize the property as their home.

• 46% of agents representing buyers also thought that staging made buyers

more willing to schedule a visit to a property they had viewed online.

• 45% of real estate agents say buyers tend to view a property more positively

if it’s decorated to their tastes

• 28% of real estate agents said buyers were more willing to overlook less

desirable traits in a property if the home has been staged. http://realtybiznews.com/does-home-staging-really-influence-potential-buyers/98727289/

Benefits

EMOTIONAL

• 95% of buyers buy on emotion so you’ve got to make it “love at first sight.”

• When they start to see where their furniture can be placed, whose room is whose, and how they can create a home in that property, you’ve got a sale!

• Attract and pull at your prospective buyers’ heartstrings. • Create multiple offers and a higher selling price.

Benefits

VISUAL

• 98* % of buyers use the internet as the information source in their home search.

• Bad, too few or (even worse) no photos = no traffic

• You only have one chance to make a first impression.

• Whether online or in person, you only have a few seconds to get their attention.

Benefits

• Staged homes often get better Appraisal values

• Professional image – Staged homes look better and flyers and websites. Nearly 98% of prospective buyers“shop” online before ever contacting a Realtor, which means that homes shown on the MLS must be in top selling condition as a necessary first step in creating Buyer interest!

• Gain referral and repeat business

Proven Results in Priced Right-Staged Home Sales

Family Room Before Family Room After

BEFORE & AFTER

Living Room Before Living Room After

BEFORE & AFTER

Master Bedroom Before Master Bedroom After

Living Room

BEFORE & AFTER

Living Room Before Living Room After

BEFORE & AFTER

Living Room Before Living Room After

BEFORE & AFTER

Family Room Before Family Room After

SUMMARY

• Great listing tool.

• Distinct marketing advantage.

• 59% Less Time on Market.

• Buyers feel Staged homes are well maintained.

• Building inspectors view Staged homes as well cared for.

• Staged Homes Averaged 35.48 DOM