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Protecting Your Intellectual Property
What You’re Here To Learn
2
How to use IP in your business
What you need to know about patents
Introduction to intellectual property
Why Protect Your Ideas?
UK Courts: £4 million
European Patent 0042723
• Umbrella term
• Covers: • Trade Marks • Copyright • Designs • Know How • Patents, etc.
• Intellectual property • Stimulate innovation • Protect investment
IP
Pate
nts
Tra
de M
ark
s
Desig
ns
Kn
ow
Ho
w
Co
pyrig
ht
What is “Intellectual Property”?
• Protect brands (distinctive words or logos)
• Prove the origin of goods & services
• Registration strongly advised ®
• Duration: indefinite (if used)
Trade Marks
• Protects original works (books, music, software code, user manuals, etc.)
• Infringement requires copying
• Automatic protection (no registration)
• Duration: life + 70 years
Copyright
• Protects visual appearance
• Registered & unregistered
• Based on drawings / photos
• Copying not required
• Duration: up to 25 years
Design Protection
Trade Secrets
• Confidential information (judged by its nature,
circumstances, unauthorized use)
• Non-disclosure agreements
• Duration: potentially indefinite
• Protect inventions (solutions to technical problems)
• Copying not required
• A right to stop, not a right to do
• Protect inventive concept • not just a particular example
• Automatically published
• Duration: up to 20 years
Patents
Patents In More Detail
• Novelty • Invention never before disclosed, anywhere in the world • Includes your own disclosures (!) • No grace period in the US and Canada anymore • Don’t rely on NDAs or secrecy
What You Need To Get A Patent
• Patentable subject matter • US: Technical & Method • Europe: Technical (more Methods are not being filed)
• Inventive Step • Solves a problem • Can seem a low threshold • Think: “that’s neat”; not “wow, that’s amazing!”
What You Need To Get A Patent
• Protect a competitive advantage
• Deter competitors
• Revenue stream (licensing)
• Defensive position (e.g. cross-licensing)
• Enhance your company’s value
Why Patent?
Inventor : Makes the invention
Patent Attorney: Writes patent
application and submits to
Patent Office
Patent Examiners:
Examine the patent
application and grant or refuse
Owner: Retain rights, license or
sell to others
Courts: Enforce the patent
against infringers
Patent Process
• Main markets
• Manufacturing bases
• Licensees and competitors
• Preferred enforcement jurisdictions
Where To File
0 12 18 30 …//… 36-48+ (Months)
Publication
and Search
Search and
Examination
$ $ $ $ $ $ $ $
Patent Timeline & Costs
• Investment in first patent application is worthwhile • Largely determines future strength • Typical cost range: 25,000 – 60,000 NOK
Rules To Follow for IP
•Do not disclose before filing
Rule 1
•Let the Experts decide what is patentable
Rule 2
•Invest properly in writing applications
Rule 3
•Do not rely on a single patent
Rule 4
•Do not file in too many countries
Rule 5
•Keep control of your IP
Rule 6
•Do not discuss the patents of others in writing
Rule 7
•Do not discuss your IP over Gmail
Rule 8
•Your employees should sign agreements stating that IP they build for your company is owned by the company
Rule 9
•Never perform your own patent search
Rule 10
Value in Intellectual Property
Questions?
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