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Post on 14-Jun-2015
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MissionTo be for all our clients the integral solution in marketing issues, transforming their products and services into potential and original strategies of marketing, which manage to be efficient and to aim in the construction of the relationship between our clients and their consumers. All our services based on the core values of the company.
VisionFor 2016 to be the lead
agency in integrated
marketing solutions in
Colombia, with a global
focus and regional
expansion.
Being professionals in the
management of new
communication
technologies.
Objectives Make every day smart
advertising, identifying the needs
of our customers, being
innovative and at the forefront of
today's world.
Achieve a high degree of
satisfaction and confidence in
clients through our efficiency.
Transform our customers‘
advertising investment, in results
that exceed their expectations.
Being agency leader and
innovative socially responsible,
friendly with the environment
Being profitable To Our
Shareholders.
That our work do not content
exclusionary attitudes
encourage to any kind of person
(stratum, religion, creed,
nationality, sex)
Objectives
Customers’ Portfolio
Mission
We are the best ally of the customers in meeting their financial needs. We provide a wide range of products and services through innovation, efficiency and kindness, and generate value for our customers, partners, shareholders and the community
Vission
As an organization committed to excellence, which meets the financial needs of customers with comprehensive and innovative solutions.
History
. In 1875 the bank of Colombia was founded as an alternative for the Colombian’s saves, the main idea was to create organization with capabilities to supply and attend the financial needs of the Colombian economy and Colombian customers.
In that time the organization was catalogued as the leader financial organization in promoting the saving in more than 1 million of citizens
It was the second bank in being founded in Colombia after the bank of Bogotá.
In 1984 the bank, was nationalized with the objective of making it stronger and more profitable.
This process took 10 years and before this process the bank was bought by the Gilinsky family and some other international investors in 1994 which paid more than 400.000 millions of pesos for the 75% of the stocks.
The Beginings of new joints
. In 1998 the Gilinskys sold the bank to the actual owners “Grupo Empresarial Antioqueño” specifically to their financial division “Sumaricana de Inversiones”
. In 1998 the bank of Colombia starts a joint between the industrial bank of Colombia, changing the name from Bank of Colombia to Bancolombia S.A.
Later in 2004 and 2005 Bancolombia S.A started a new joint between Conavi and Confisura.
The purpose of this integration was to take advantage of the recognition that the 3 “brands” and organizations always have had in the country and take the three labels and complement the whole new financial group by creating and founding the biggest bank in Colombia.
The knowledge, the experience and the quality of the human team present inside the organization and within the group, formed a new organizational culture based on values and principles that plus the great service for customers, today is one aggregated value that is one of the highlights of the new organization and one of the things that makes Bancolombia the Number one Financial group and Bank in the entire Country.
SOCIAL RESPONSIBILITY
Through Bancolombia Foundation embodies the social and community commitment of Grupo Bancolombia, through development programs with emphasis on strengthening education, support to sustainable productive projects and promotion of culture in urban and rural communities vulnerable.
Bancolombia Foundation
Economic Responsibility
Since 2005, Bancolombia support
government programs to finance affordable housing, between 2008 and
June 2009 were awarded $ 479,529
million pesos.
Bancolombia Mi Negocio, in addition to
offering credit for small
businesses and single mothers
from 800 thousand
dollars, offers a portfolio
according to their needs:
savings, debitcards,
insurance and seed plan. Also, customers will receive advice
on financial education
The CNB is a mean storeach
populations where it currently has
notreached the bank, in order to
facilitate community access to financial
services
Bancolombia Verde
To establish the framework, structures, principles and guidelines for planning, implementation, monitoring, and improvement of the Integrated Environmental Management Group Bancolombia.
The policy covers, without exception, to all financial companies of Grupo Bancolombia in the development of their activities, businesses and operations, both locally and internationally.
Principles: Support sustainable development of different economic and social activities, preferring those that have responsible practices tailored to the environment and environmental regulations.
Marketing Objectives
Free Press Occasional publication that
seeks to inform and educate the public about the bank's activities based on an information strategy aimed at national and regional media, linked to the concept of how the organization contributes to the economic and social development.
Characterized as Patriotic Neutral Inspiring Passionate Optimisim Values
MARKETING
Radio T.V. Internet Billboars Fliers As sponsors Construct
T.V Comercials
“Caracol y Bancolombia más cerca”
Sports (tennis matches)
Bancolombia in Media
Our Recomendati
ons
Improving Bancolombia…
Eco-friendly branch offices: Less waste of paper and
becoming more digitlized- Use of green energy. Recycling as a culture
Green policies:- Low rate of interest in “Green Investments”- Green campaigns promoting going green.
Improving Bancolombia…
Easy Website:-Friendly website-Simple and easy to use
Branch Offices- Spacious branches and subsidiaries.- Quicker service- A confortable area to stay while waiting.
Human Resourses:- Stronger corporate culture.
Carolina AyalaJaddi Barreto
Catalina TorresAlejandro UrregoNicolas del Real
Elaborated by:
Bibliography
www.grupobancolombia.comwww.grupobancolombia.com/verde
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