propaganda and the eugenics movement. propaganda... “was used by eugenicists to confirm and...

Propaganda and the Eugenics MovementPropaganda and the Eugenics Movement

Propaganda . . .Propaganda . . .

“was used by eugenicists to confirm and disseminate what they already believed” (142)

“defined as the dissemination of information . . . to advocate a particular agenda” (142)

uses emotion to sway public opinion What kind of propaganda did eugenicists use?

“was used by eugenicists to confirm and disseminate what they already believed” (142)

“defined as the dissemination of information . . . to advocate a particular agenda” (142)

uses emotion to sway public opinion What kind of propaganda did eugenicists use?

Propaganda . . .Propaganda . . .

Propaganda . . .Propaganda . . .

What’s its message?

At whom is the message aimed?

What techniques does it use to convey that message?

What’s its message?

At whom is the message aimed?

What techniques does it use to convey that message?

Propaganda . . . Propaganda . . .

Has a specific audience

Has a clear-cut purpose

Uses powerful images

Usually uses a slogan or tagline that’s easily remembered

Has a specific audience

Has a clear-cut purpose

Uses powerful images

Usually uses a slogan or tagline that’s easily remembered

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PathosPathos

PathosPathos

Describe how the Japanese man is depicted. Why is he holding his hands the way he is?

What will happen if YOU take the day off?

How does that make you feel? How will you change your actions as a result?

Describe how the Japanese man is depicted. Why is he holding his hands the way he is?

What will happen if YOU take the day off?

How does that make you feel? How will you change your actions as a result?

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PathosPathos

Who does the rat represent? How does that make you view that group of people?

Why Alaska? What is outlining the rat trap?

How should Alaskans behave/feel differently based on this?

Who does the rat represent? How does that make you view that group of people?

Why Alaska? What is outlining the rat trap?

How should Alaskans behave/feel differently based on this?

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PathosPathos

How is the tone different in this piece of propaganda?

How does this image make you feel towards Hitler?

What is the purpose of this--what should citizens feel/think?

How is the tone different in this piece of propaganda?

How does this image make you feel towards Hitler?

What is the purpose of this--what should citizens feel/think?

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LogosLogos

Logos . . .Logos . . .

What is eugenics like according to this picture? What is eugenics according to this picture?

If I am a politician, what else am I according to the image?

What is eugenics like according to this picture? What is eugenics according to this picture?

If I am a politician, what else am I according to the image?

Logos . . .Logos . . .

How many vitamins and minerals are in a serving of Kix?

What is it a good source of?

How many calories? Is Kix a healthy

option? If mothers give this to

their children, will they like it?

How many vitamins and minerals are in a serving of Kix?

What is it a good source of?

How many calories? Is Kix a healthy

option? If mothers give this to

their children, will they like it?

Logos . . .Logos . . .

What statistics in this ad lead you to believe Jif has the most peanuts?

If you choose Jif, what does that mean about you as a mother?

What statistics in this ad lead you to believe Jif has the most peanuts?

If you choose Jif, what does that mean about you as a mother?

EthosEthos

Ethos . . .Ethos . . .

There’s a reason why this water has this name!

What does it say on the bottle to make you trust this company?

There’s a reason why this water has this name!

What does it say on the bottle to make you trust this company?

Ethos . . .Ethos . . .

What about this image makes you believe you can trust Barack Obama?

How is he like you/your family?

Why are his sleeves rolled up?

What about this image makes you believe you can trust Barack Obama?

How is he like you/your family?

Why are his sleeves rolled up?

Ethos . . .Ethos . . .

What makes you trust this organization?

Why would you be tempted to donate . . . to buy a bracelet?

Would you feel differently if Paris Hilton was in this ad instead of Bono?

What makes you trust this organization?

Why would you be tempted to donate . . . to buy a bracelet?

Would you feel differently if Paris Hilton was in this ad instead of Bono?

Ethos . . .Ethos . . .

What words stand out?

How do these words make you feel about people who serve in the military? About the American military?

What words stand out?

How do these words make you feel about people who serve in the military? About the American military?