proof of concept: 5 days and $50

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This presentation was given by Colin Grussing, Founder of 52Businesses, and Gerard Ramos, Founder & CEO of Revelry Labs. Please find out more at http://52businesses.com and http://www.revelry.co.

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5 DAYS AND $50

Colin Grussing @ColinGrussing

colin@52businesses.com

Gerard Ramos @gerardramos

gerard@revelry.co

ONE PAGE SALE

Go ‘head and whup ‘em out!

Hi Everyone, Y’all are the first to hear about my new product - http://phoneballs.com! Go scoop one up for yourself or a gift for a friend .. Use NUTLUVA for the coupon code to get $5 off. Hope ya like em and spread the word! We literally just launched the site today, so please let me know if you run into any bugs. Cheers, - G

IDEAS ARE WORTHLESS

TALK IS CHEAP

Internet stalk your competition.

Keyword Planner http://adwords.google.com/keywordplanner

Time:  2  hours      Cost:  $0   Total:  2  Hours  -­‐  $0  

Time:  1  hour      Cost:  $0.99   Total:  3  Hours  -­‐  $0.99  

LeanDomainSearch.com

Find a domain you like then search google for “cheap domains.” 1an1 and Godaddy are currently offering $0.99 domains for the first year.

domai.nr

Time:  2  hours      Cost:  $5.00   Total:  5  Hours  -­‐  $5.99  

Time:  4  hours      Cost:  $0   Total:  7  Hours  -­‐  $5.99  

PICK YOUR PLATFORM

Time:  4  hours      Cost:  $0   Total:  7  Hours  -­‐  $5.99  

Time:  1  Day      Cost:  $0   Total:  1  day  3  Hours  -­‐  $5.99  

Free  14  day  trial  

Time:  4  hours      Cost:  $0   Total:  7  Hours  -­‐  $5.99  

Time:  4  hours      Cost:  $0   Total:  7  Hours  -­‐  $5.99  

Time:  2  Hours      Cost:  $10   Total:  9  Hours  -­‐  $15.99  

Time:  8  Hours      Cost:  $0   Total:  17  Hours  -­‐  $15.99  

“If  you  can’t  state  your  posiHon  in  eight  words,  you  don’t  have  a  posiHon.  ”      -­‐  Seth  Godin  

“Facts  are  irrelevant.  What  maOers  is  what  the  consumer  believes.”  

“So  the  writer  who  breeds  more  words  than  he  needs,  is  making  a  chore  for  the  reader  who  reads.”    

-­‐  Dr.  Seuss  

Time:  8  Hours      Cost:  $0   Total:  17  Hours  -­‐  $15.99  

Time:  8  hours      Cost:  $0   Total:  3  Hours  -­‐  $0.99  Time:  8  Hours      Cost:  $0   Total:  25  Hours  -­‐  $15.99  

Time:  8  Hours      Cost:  $0   Total:  25  Hours  -­‐  $15.99  

Time:  8  Hours      Cost:  $0   Total:  25  Hours  -­‐  $15.99  

Total:  3  Hours  -­‐  $0.99  

Bloggers Friends

Forums

Content

GET THE WORD OUT.

BLOGGER OUTREACH

Build  relaHonships  early    Write  guest  posts    ParHcipate  in  comment  threads    Find  people  that  write  arHcles  related  to  your  industry.    HARO    

Time:  8  Hours      Cost:  $0   Total:  33  Hours  -­‐  $15.99  

Time:  1  hour      Cost:  $0.99   Total:  3  Hours  -­‐  $0.99  

Hey  man,    Checkout  this  new  thing  I’m  launching.    hOp://someawesomeurl.com    Let  me  know  what  you  think.    If  you  dig  it,  It  would  be  awesome  if  you    could  help  me  get  the  word  out  on  TwiOer  and  Facebook.    Hope  all  is  well!    Cheers,  

ASK FRIENDS FOR HELP

Time:  1  Hour      Cost:  $0   Total:  34  Hours  -­‐  $15.99  

Get  Involved  in  Forums  

Time:  8  Hours      Cost:  $0   Total:  42  Hours  -­‐  $15.99  

CONTENT IS QUEEN

Highly Targeted Ads

Time:  2  Hours      Cost:  $25   Total:  44  Hours  -­‐  $40.99  

Long Tail Keywords for AdWords, Bing Ads and Yahoo AdManager

Time:  2  Hours      Cost:  $25   Total:  44  Hours  -­‐  $40.99  

ANALYZE

Time:  2  Hours      Cost:  $0   Total:  46  Hours  -­‐  $40.99  

AOV - Average order value CLV - Customer lifetime value CPA - Cost per acquisition / action CPC - Cost per click CPL - Cost per lead CPM - Cost per thousand CR - Conversion rate CRO - Conversion rate optimization CTR - Click-through rate ECPM - Effective CPM EPC - Earnings per click EPM - Earnings per thousand

KPI - Key performance indicator LTV - Lifetime value PPC - Pay per click PPL - Pay per lead PPV - Pay per view PR - PageRank PV – Pageviews SEM - Search engine marketing SEO - Search engine optimization SERP - Search engine results page SMM - Social media marketing SMO - Social media optimization

Online Marketing Acronyms

Time:  2  Hours      Cost:  $0   Total:  48  Hours  -­‐  $40.99  

Time:  2  Hours      Cost:  $0   Total:  50  Hours  -­‐  $40.99  

The  Right  Table  helps  founders  tell  the  best  story  they  can  tell  while  connecHng  them  with  people,  informaHon  &  ideas  they  never  would  have  encountered  otherwise.        Launching  in  New  Orleans  this  summer.  

OnePageSale.com

Questions?

Gerard Ramos @gerardramos

gerard@revelry.co

Colin Grussing @colingrussing

colin@52businesses.com

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