promoting patsy: an inside look at arts marketing

Promoting PatsyAn Inside Look at Arts Marketing

Presented byAdam Miller

Managing DirectorTheatre Tuscaloosa

Public Relations Press Releases Public Service Announcements Group Sales Flyers Social Media (Facebook/Twitter)

› Daily Posts / Photos› Cover Photos› Events & Invites› Apps

Tickets / Online Store Contests

› Milestone Pushes

Public Relations

Public Relations

Public Relations

Public Relations

Public Relations

Public Relations

E-mail Communication› Content Idea Generation

Performer Profiles Special Offers On-Sale Date Announcements Last Chance Reminders Special Series Online Video

Public Relations

E-mail Communication

Public Relations

Public Relations

Posters Banners Radio Interviews TV Interviews Print Previews /

Media Night Print Reviews

Public Relations

Internal Press Photos› Advance Photos

TT Archives Advance Photo Shoots Photo Sharing (Other Theatres)

› Official Photographer: Porfirio Solorzano Press Photos Archival Photos

Public Relations

SSCC Internal PR› Flatscreens› Shelton 411 E-mail Newsletters› Flyers/Posters/Banners› Participation in SSCC Events

Quality Month Get on Board Day Art Openings Terrific Tuesdays

Public Relations

Playbills› Title Page/Regulations› Cast/Crew Listings/Bios› Paid Advertising› Trade/In-House Advertising› Corporate Sponsors› Individual Donor Listings

Public Relations

Volunteer Relations› Recruitment

Website Info Table Sits Auditions

› Training Events› Working Events /

Activities

Advertising Media Sponsorship: Radio & Internet Alabama Public Radio Print

› Tuscaloosa News› KidsLIfe (Trade)› Planet Weekly (Trade)› UA Theatre / TCT /

Red Mtn (Trade) Billboards

Advertising Direct Mail

› Season Brochures› Show Postcards

Advertising

Social Advertising› Promoted Posts› Targeted Advertisements

Promoting PatsyAn Inside Look at Arts Marketing

Presented byAdam Miller

Managing DirectorTheatre Tuscaloosa