promoting inner wheel

PROMOTI

NG INNER

WHEE

L

APRIL, 1

8, 2012

- SEM

INAR -

XV INTE

RNATIONAL

INNER

WHEE

L CONVEN

TION

SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 1

PROMOTI

NG INNER

WHEE

L

A VIR

TUOUS C

IRCLE

2

TO PROMOTE IIW IN A POSITIVE WAY WE NEED A

BETTER

1. CORPORATE IDENTITY AND BRAND OF INTERNATIONAL INNER WHEEL

2. COMMUNICATION

3. TRAINING AND UPDATING

4. AWARENESS AND KNOWLEDGE

SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 3

SECTION N. 1

CORPORATE IDENTITY AND BRAND

OF INTERNATIONAL INNER WHEEL

SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 4

CORPORATE IDENTITYInner Wheel has to transmit a clear identity, must have an image unique and coordinate, that expresses its raison d'être and the spirit in which proposes itself.

SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 5

SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 6

VISION AND MISSIONVISION

A Association for Women, modern, active and dynamic; a global network of members, that, voluntarily, donate commitment and love for others.

MISSIONThe Inner Wheel mission is to promote actions, services and good practices, intended to improve the lives of women and children in the world.

SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 7

VALUES

SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 8

THE

CORPORATE

IDEN

TITY

ALS

O

INCLU

DES

SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 9

THE

PRESID

ENTI

AL TH

EME

OF TH

E

YEAR

IDEA

LISM

AND P

RAGMATI

SM

SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 10

2011-2012 THINK AHEAD – AIM HIGHCATHERINE REFABERT PRESIDENT

CORPORATE V

ISUAL

IDEN

TITY

LOGO A

ND GRAPHIC

S: A C

OMM

ON SET

OF

SYMBOLS

SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 11

TRANSMIT THE IMAGE "VISUAL-PERCEPTIVE" OF INNER WHEEL

CORPORATE

COMM

UNICATI

ON

THE

MES

SAGES F

OR ITS P

UBLICS

SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 12

TRANSMIT COHERENCE, CREDIBILITY AND ETHIC

CORPORATE

BEHAVIO

UR

THE

BEHAVIO

UR OF

INNER

WHEE

L CONSID

ERED

AS A S

INGLE

BODY

ENSURE OBSERVANCE OF RULES

CORPORATE H

ISTO

RY

86 YEA

RS ON T

HE W

ORLD S

TAGE

14

KNOW THE HISTORY AND EVOLUTION OF INNER WHEEL

FROM

CORPORATE

IDEN

TITY

TO C

ORPORATE

REPUTA

TION

THE

OVERALL

ESTI

MATI

ON ABOUT

INNER

WHEE

L