promoting a knowledge based nhs current awareness: harnessing the power of social media tom roper...
Post on 29-Dec-2015
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Promoting a knowledge based NHS www.southeastlibrarysearch.nhs.uk
Current awareness: harnessing the power of social media
Tom Roper
@tomroper
Promoting a knowledge based NHS www.southeastlibrarysearch.nhs.uk
Promoting a knowledge based NHS www.southeastlibrarysearch.nhs.uk
The business case
• Part of our online brand
• Engage and converse with users and non-users
• Visibility to the great and good:– https://twitter.com/LisaSaysThis
Promoting a knowledge based NHS www.southeastlibrarysearch.nhs.uk
• https://twitter.com/WSussexLKS
• The hashtag: #hlg2012 or #ksssocialmedia
Promoting a knowledge based NHS www.southeastlibrarysearch.nhs.uk
• http://www.facebook.com/WestSussexKnowledgeandLibraries
Promoting a knowledge based NHS www.southeastlibrarysearch.nhs.uk
Business case
• Communications objectives
• Risk analysis and mitigation
• Managing
• Promoting
• Monitoring/evaluation
• Follow-back policy
• Building skills
Promoting a knowledge based NHS www.southeastlibrarysearch.nhs.uk
Tweeting by stealth
• Connect your blog to twitter (works for Facebook too)
• http://primarycareknowledge.wordpress.com
• http://twitter.com/WSKPrimaryCare
Promoting a knowledge based NHS www.southeastlibrarysearch.nhs.uk
Other stealthy things worth trying
• Hootsuite: http://www.hootsuite.com
• Seesmic: http://www.seesmic.com
• Both can be set up as clients for social media accounts and web versions are not always blocked
• Hootsuite has recently acquired Seesmic
Promoting a knowledge based NHS www.southeastlibrarysearch.nhs.uk
paper.li
• http://paper.li/WSKPrimaryCare/
• Delivery by e-mail/web/twitter
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