project on yamaha
Post on 03-Jun-2018
219 Views
Preview:
TRANSCRIPT
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 1/111
A
SUMMER TRAINING PROJECT REPORT
ONCUSTOMER SATISFACTION
AT
YAMAHA PRIVATE LIMITED
REPORT SUBMITTED IN PARTIAL FULFILLMENTOF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION(AFFILIATED TO C.C.S. UNIVERSITY, MEERUT)
(2008-2011)
SUBMITTED TO SUBMITTED BY
Mr. Vi!" !#r!$!" J%%&%'r! #*&!
F!+"&, #i% BBA(& S%.)
R/"" N/. 22
MANGALMAY INSTITUTE OF MANAGEMENT &
TECHNOLOGY
PLOT NO.8,9 KNOWLEDGE PARK-II, GREATER NOIDA
(AFFILIATED TO C.C.S.U. MEERUT)
1
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 2/111
ACKNOWLEDGEMENT
I& i3 ! *"%!3r% &/ r%+/r , &!'43 !' #r!&i&% &/ *%r3/'3 !' /r#!'i5!&i/'3 $/3%
#%'%r/3 %"* !' 3**/r& %'!6"% % &/ +/*"%&% &i3 *r/7%+& $i&i' &% 3&i*"!&% &i%
*%ri/. M, 3*%+i!" &!'43 !r% % &/ Ms. Swati Kuma! Sales Ma!"e#$%&, Ya'aa
M#!s L#*., /r %r !+&i9% %"* !' 3**/r& i' !4i'# % '%r3&!' I'i!' &$/ $%%"%r
i'3&r,: $/ #i% % !& %!+ 3&%* ri'# , &r!i'i'# *%ri/ !' $i&/& $/
*r%*!r!&i/' / &i3 r%*/r& $/" '/& !9% 6%%' */33i6"%. I $/" "i4% &/ &!'43 &/ M. Vima"
a##awa"! $a%u"t& #ui'( ! Ma)#a"ma& I)stitut( *$ m#t. stu'i(s! $/ %"*% % '%r3&!'
9!ri/3 +/'+%*&3 / !'!#%%'&: !' $/ !% % '%r3&!' &% *r/+%r% &/ +/'+& &%
r%3%!r+.
Ti3 r%*/r& i3 &% +"i'!&i/' / &% 3,'+r/'i5% %/r& / !"" &% !6/9% %'&i/'% *%/*"%
$/ ! !i& !' +/'i%'+% i' %.
I ! #r%!&", i'%6&% &/ !"" &/3% *%r3/'3 $/ !9% %"*% % i' 3/% $!, /r /&%r i' &%
+/*"%&i/' / &% *r/7%+&.
+((t()'a #u,ta
BBA -t/ SEM0
R*"" N*. 112234
2
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 3/111
3
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 4/111
TABLE OF CONTENTS
E;%+&i9% 3!r,
O67%+&i9% / &% r%3%!r+ 10C!*&%r.-1 INTRODUCTION 11
C!*&%r.-2 CORPORATE INTRODUCTION 1<
- C/*!', *r/i"% 18- I'3&r, *r/i"% 2
- Pr/+&3 / =!!! 2
- S>OT ANAL=SIS ??
C!*&%r.- CRITICAL REVIE> OF LITERATURE ?C!*&%r.-? RESEARCH METHODOLOG= 1
- R%3%!r+ *r/6"% !' /67%+&i9% 2
- R%3%!r+ *r/+%33 - R%3%!r+ %3i#' ?
- S+/*% / 3&,
C!*&%r.- DATA COLLECTION AND PRESENTATION <
C!*&%r - GRAPHICAL DATA ANAL=SIS AND ITS INTERPRETATION
C!*&%r.-< FINDINGS OF THE RESEARCH 80
C!*&%r-8 SCOPE OF FURTHER RESEARCH 82
C!*&%r.- PROBLEM IDENTIFICATION 8?
C!*&%r.-10 SUGGESTIONS 8
C!*&%r.-11 CONCLUSION 88
C!*&%r -12 LIMITATIONS 0
C!*&%r -1 BIBLIOGRAPH= 2
C!*&%r-1? ANNE@URE ?
C!*&%r-1 UESTIONNAIRES 108
LIST OF TABLE
4
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 5/111
T$/-$%%"%r3 +/*!r!&i9% +!r!+&%ri3&i+3 <
T%+'/"/#i+!" &i%-*3 / 3%"%+& *"!,%r3 ?0
D%&!i" / 3r9%, +/'+&%
>i+ 3%; / +3&/%r *r%%r /&/r 6i4% 2
>!& i3 &% *r%%r%'+% / !rri% !' '!rri% *%/*"% /r 6i4%3 >i+ !#% #r/* / +3&/%r *r%%r /&/r 6i4% /r% ?
H/$ / *r/%33i/'!"/++*!&i/'!" *%/*"% 3/$ &%r% *r%%r%'+% &/$!r3 /&/r
6i4%
H/$ / i'+/% $i3% +3&/%r 3/$ &%r% i'&%r%3& &/$!r3 /&/r 6i4%
>i+ +/*!', / 6i4%3 i3 *r%%rr% /3&", 6, +3&/%r3 <
Ar% +3&/%r3 3!&i3i% $i& &% 6i4%3 &%, 3% 8
F/r $i+ 3*%+ii+ %!&r% 6i4%3 !r% 3% 6, &% +3&/%r3
H/$ / *%/*"% +/% &/ 4'/$ !6/& /&/r 6i4%3 <0
F/r $!& r%!3/' *%/*"% 3% 6i4% <1
F/r $/ +3&/%r "i4% &/ *r+!3% ! 6i4% <2
>, i ,/ *r+!3% ! 6i4% <
>i+ &,*% / 6r!4%3 !r% /3&", *r%%rr% 6, &% +3&/%r3 <?
>i+ &,*%3 / $%%"3 !r% /3&", *r%%rr% 6, &% +3&/%r3 <
H/$ $!3 ,/r %;*%ri%'+% !&%r 3i'# &% 6i4% <
H/$ / +3&/%r $!'& &% 3%r9i+i'# / i3 /&/r 6i4% &/ 6% /'% <<
D/ +3&/%r3 #%& "" 9!"% / /'%, /r &% 6i4% &%, *r+!3% <8
H/$ / +3&/%r %%" !6/& %!"%r 3%r9i+%3 &/$!r3 &% +rr%'& 6r!' <
A&&i&% ( Fri%'"i'%33 ) 100
E;*"!'!&i/'3 / *r/+& %!&r%3. 100
E;*"!'!&i/' / 3!"%3 &%r3 !' +/'i&i/'3 101
Pr/+& i3*"!, 101
C"%!'"i'%33 101
A&/3*%r% 102
C"%!'"i'%33 / ,/r *r+!3% /&/r+,+"% !& %"i9%r, 10
Ti%", %"i9%r, / &% 6i4% 10
E;*"!'!&i/' / /&/r+,+"% '+&i/'3 !& %"i9%r, 10?
5
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 6/111
Pr/*%r PDI !' +%+43 !% 10?
Pr/*%r /+%'&!&i/' / &% %"i9%r, /'% 10
S!"%3!' /""/$ * /r ,/r ir3& %;*%ri%'+%3 10
Di &% %!"%r3i* r%i' ,/ /r ir3& 3%r9i+% % 10
Di &% %!"%r3i* &!4% *r/*& !+&i/'3 &/ ,/r +/*"!i'&3 10
=!!! 3 3!"%3 3&!'!r 10< =!!! 3 3%r9i+% 3&!'!r 10<
LIST OF GRAPHS
>i''i'# #r%!& &r3& r/ 3&/+4/"%r3 18
C/r*/r!&% *i"/3/*, 22
C3&/%r !&&i&% &/$!r3 /&/r 6i4% 2
P%/*"% !&&i&% &/$!r3 /&/r 6i4%
A#% #r/* / C3&/%r &/$!r3 /&/r 6i4% ?
Pr/%33i/'!"/++*!&i/' &/$!r3 /&/r 6i4%
I'+/% $i3% C3&/%r !&&i&% &/$!r3 /&/r 6i4% Bi4% /&/r "i4% 6, !"" <
C3&/%r 3!&i3!+&i/' &/$!r3 /&/r 6i4% *r/+&3 8
Bi4%3 !r% #%'%r!"", !/*& 6,
P%/*"% 4'/$ !6/& &% 6i4% &r/# <0
>, ri9% 6i4%&$/ $%%"%r3 <1
>/ i *r+!3% ! 6i4% <2
>, i ,/ *r+!3% ! 6i4% <
C3&/%r !&&i&% &/$!r3 6r!4%3 / !9/ri&% 6i4% <?
C3&/%r !&&i&% &/$!r3 &,*%3 / $%%" !&&r!+&% . <
C3&/%r !&&i&% &/$!r3 %;*%ri%'+% <
C3&/%r !&&i&% &/$!r3 3%r9i+% / /&/r 6i4% <<
C3&/%r !&&i&% &/$!r3 "" 9!"% / /'%, $i& &% *r/+&
<8 C3&/%r !&&i&% &/$!r3 &% %%" &% %!"%r 3%r9i+%3 r%*r%3%'&
&% +rr%'& 6r!'. <
6
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 7/111
E5ECUTIVE SUMMARY
=!!! +/*!', i3 &% /'% / &% 6%3& /&/r6i4% *r/+i'# +/*!', i' &%
$/r" .I& %3&!6"i3% i' 13& J", 1 .I& i3 ! J!*!'%3% +/*!', ($/3% H i3 !&
200 Si'#!i: I$!&!: Si5/4!): $i+ *r/+% 3*/r&3 6i4%3 !' 3i*"% 6i4%. I&
*r/+%3 6i4%3 &!& !9% 3*%% !' */$%r irr%3*%+&i9% / &% i"%!#%. =!!!
M/&/r i3 &% $/r"3 3%+/' "!r#%3& *r/+%r / /&/r+,+"%3 (!&%r H/'!). I& !"3/
*r/+%3 !', /&%r /&/ri5% 9%i+"%3 3+ !3 !""-&%rr!i' 9%i+"%3: 6/!&3:
3'/$/6i"%3: /&6/!r /&/r3: !' *%r3/'!" $!&%r+r!&.
=!!! *r/+% 3*/r&3 /&/r+,+"%3 &/ 4%%*i'# i' i' &% 3&%'&3 !' &% ,/&.
B%+!3% &%, "i4% '%$ "//4 !' 3&,"i3 / &% 6i4%. F/+3 3/" 6% /' &%%'!#%r3:,/'# !' %;%+&i9%3 !3 &%, r%*r%3%'& "!r#%3& */r&i/' / &% 6i4% 3%r 3%#%'&
C3&/%r3 3&r%33 /' !"i&, !3 +/*"i%'&!r, &/ "//43 : +/*!', !4% #// 6i4%
6& &% i"%!#% i3 '/& #// &% I'i!' *%/*"% "i4% !"i&, !' i"%!#% 6/&.
I' &i3 *r/7%+& $% !9% /'% "/& / $/r4 &/ 3%% &% r%3*/'3% / +/'3%r r%"!&% &/
=!!! 6i4% !' 3%% &% +/'3%r 3!&i3!+&i/' "%9%" .T/ i' /& &% r%3"& $% /
3r9%, : !' !34 &% %3&i/'3 &/ &% +/'3%r !' &!4% &%ir r%3*/'3%.
F/r /r% %&!i"3 #/ !%!.
OB+ECTIVE OF THE RESEARCH
7
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 8/111
Pima& *67(%ti8(
T% r%3%!r+ %'+/*!33%3 &% *ri!r, /67%+&i9% / +/*!ri3/' !' !'!",3i3 / =!!! 6i4%3
$i& r%3*%+& &/ /&%r 6r!'3 *r%9!i"i'# i' &% !r4%& i.%. H%r/ H/'! :H/'! : B!7!7 : TVS
!' S54i .T% *ri!r, !i i3 &/ i'&%r*r%& &% 3!&i3!+&i/' "%9%" / +3&/%r3 3i'# =!!!3
6i4%3 !' &/ i' /& &% !r%!3 i' $i+ i& '%%3 &/ i*r/9% &/ %9%"/* ! 6%&&%r *%r+%*&i/' i'
&% i' / i&3 +3&/%r3 . i& %'&!i"3 !3 &/ 3##%3& =!!! /$ &/ 6%+/% ! '/. 1 +3&/%r
/ri%'&% +/*!',
S(%*)'a& *67(%ti8(
T% r%3%!r+ i'+"%3 &% 3&, / +/*!r!&i9% 3!&i3!+&i/' "%9%" / +3&/%r3 3i'#
i%r%'& 6i4% 6r!'3 &% 9!ri/3 !r%!3 $%r% +/*%&i&/r3 3*%r3%% !' &% !r%!3 $%r% &%
+/*%&i&/r3 "!+4.Fr&%r/r% &% r%3%!r+ !i3 &/ i' /& &% r%"!&i9% !r4%& +!*i&!"i5!&i/' /
=!!! i' &% &$/ $%%"%r i'3&r, !' &/ 3##%3& 3/% +/'+r%&% !' !63/"&% %!3r%3 &/
#i9% ! ri3% &/ i&3 3!r% i' &% &$/ $%%"%r 3%#%'&.
8
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 9/111
CHAPTER9 :INTRODUCTION
INTRODUCTION
R%3%!r+ %!'3 %&!i"% 3&, / ! *r/6"%. H%r%: &% %&!i"3 / &% !r4%&i'# *r/6"% !r% +/""%+&%
!' 3&i%: +/'+"3i/'3 !r% r!$' !' 3##%3&i/'3 !r% !% &/ 3/"9% &% *r/6"% i+4",: +/rr%+&",
!' 3,3&%!&i+!"",. I' MR: 3*%+ii+ !r4%&i'# *r/6"% i3 3&i% i' %*& 6, +/""%+&i'# !' !'!",5i'#
!"" r%"%9!'& i'/r!&i/' !' 3/"&i/' !r% 3##%3&% &/ 3/"9% &% *r/6"% $i+ !, 6% r%"!&% &/
+/'3%r3: *r/+&: !r4%& +/*%&i&i/': 3!"%3 *r//&i/' !' 3/ /'.
9
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 10/111
MR i3 3*%+i!" 6r!'+ / !r4%&i'# !'!#%%'&. I& i3 +/*!r!&i9%", / r%+%'& i' /ri#i'. MR !+&3 !3 !'
i'9%3&i#!&i9% !r / ! !r4%&i'# !'!#%r. I& 3##%3&3 3/"&i/' /' !r4%&i'# *r/6"% /r &%
+/'3i%r!&i/' !' 3%"%+&i/' 6, ! !r4%&i'# !'!#%r. MR !"3/ !+&3 !3 !' i*/r&!'& &//" &/ 3&, 6,%r
6%!9i/r: +!'#%3 i' +/'3%r "i%-3&,"% !' +/'3*&i/' *!&&%r'3: 6r!' "/,!"&, !' /r%+!3&
!r4%& +!'#%3.
I' 6ri%: MR !+i"i&!&%3 !++r!&% !r4%&i'# %+i3i/'3 /r +/'3%r 3!&i3!+&i/' /' &% /'% !' !'
3!"%3 *r//&i/' /' &% /&%r !'. I& i3 ri#&", &r%!&% !3 &% 3/" / /%r' !r4%&i'# !'!#%%'&.
MR 3##%3&3 */33i6"% 3/"&i/' /' !r4%&i'# *r/6"% &/ !r4%&i'# !'!#%r /r i3 +/'3i%r!&i/' !'
i'!" 3%"%+&i/'. I& i3 ri#&", 3!i &!& &% 6%#i''i'# !' %' / !r4%&i'# !'!#%%'& i3 !r4%&i'#
r%3%!r+. I& i3 *ri!ri", 3% &/ *r/9i% i'/r!&i/' '%%% &/ #i% !r4%&i'# %+i3i/': !r4%& i;.
I& !+&3 !3 ! 3**/r& 3,3&% &/ !r4%&i'# !'!#%%'&.
INCREASING NEED OF MARKETING RESEARCH
1) G*wt/ a)' %*m,"(;it& *$ ma<(ts - M!r4%&3 !r% '/ /r% "/+!" i' +!r!+&%r. T%, !r% '/$
'!&i/'!" !' %9%' #"/6!" i' +!r!+&%r. T% !r4%&i'# !+&i9i&, i3 6%+/i'# i'+r%!3i'#", +/*"%; !'
6r/!%r i' 3+/*% !3 /r% ir3 /*%r!&% i' /%3&i+ !' #"/6!" !r4%&3. M!'!+&r%3 i' i& ii+"&
&/ %3&!6"i3 +"/3% +/'&!+& $i& !"" !r4%&3 !' +/'3%r3 ir%+&",. Sii"!r",: &%, !9% '/ +/'&r/" /'
&% !r4%&i'# 3,3&% /'+% &% #//3 !r% 3/" /& &/ i"%%'. Ti3 3i&!&i/' +r%!&%3 '%$ *r/6"%
6%/r% &% !'!+&r%r3 $i+ +!' 6% !+% %%+&i9%", &r/# MR !3 i& !+&3 !3 ! %%-6!+4
%+!'i3 &/ !3+%r&!i' ir3& !' i'/r!&i/': r%!+&i/': %&+. / +/'3%r3 !' i"%!'. M!r4%&i'#
!+&i9i&i%3 +!' 6% !73&% !++/ri'#",.
2) Wi'( #a, 6(tw(() ,*'u%(s a)' %*)sum(s- !r4%&i'# r%3%!r+ i3 '%%% !3 &%r% i3 ! $i%
#!* 6%&$%%' *r/+%r3 !' +/'3%r3 i' &% *r%3%'& !r4%&i'# 3,3&%. D% &/ !33 3+!"% *r/+&i/'
!' i3&ri6&i/': ir%+& +/'&!+& 6%&$%%' *r/+%r3 !' +/'3%r3. Pr/+%r3 / '/& #%& %*%'!6"%
i'/r!&i/' !3 r%#!r3 '%%3: %;*%+&!&i/' !' r%!+&i/'3 / +/'3%r3: &%, !r% '!6"% &/ !73& &%ir
*r/+&3: *!+4!#i'#: *ri+%3: %&+. !3 *%r &% '%%3 / +/'3%r3. T% *r/6"% +r%!&% % &/
10
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 11/111
i'/r!&i/' #!* +!' 6% 3/"9% /'", &r/# MR !3 i& */33i6"% &/ %3&!6"i3 +/'&!+& $i& +/'3%r3
!' +/""%+& ir3& !' i'/r!&i/' !6/& &%ir '%%3: %;*%+&!&i/': "i4%3: i3"i4%3: *r%%r%'+%3 !'
3*%+i!" %!&r%3 / &%ir 6%!9i/r. T3: MR i3 '%%% /r r%/9i'# &% $i% +/'i+!&i/' #!*
6%&$%%' *r/+%r3 !' +/'3%r3.
) C/a)#(s i) t/( %*m,*siti*) *$ ,*,u"ati*) a)' ,att() *$ %*)sum,ti*) - I' I'i!: !',
+!'#%3 !r% &!4i'# *"!+% i' &% +/*/3i&i/' / */*"!&i/'. T%r% i3 ! 3i& / */*"!&i/' r/ rr!" &/
r6!' !r%!3. T%r% !9% 6%%' +/'3i%r!6"% +!'#%3 i' &% +/'3*&i/' !' %;*%'i&r% *!&&%r'3 /
+/'3%r3 i' I'i!. T% i'+/%3 / &% *%/*"%: i' #%'%r!": !r% ri3i'#. Ti3 6ri'#3 +/rr%3*/'i'#
i'+r%!3% i' &%ir *r+!3i'# +!*!+i&, !' 6,i'# '%%3 !' !6i&3. T% %!' /r +/'3%r r!6"%3
i3 !3& i'+r%!3i'#. T% !r4%& !r% '/$ "//% $i& +/'3%r r!6"%3 "i4% TV 3%&3 !' 3/ /'.
M!'!+&r%r3 !r% %;*%+&% &/ 4'/$ 3+ !"i&!&i9% !' !'&i&!&i9% +!'#%3 i' &% +/'3%r
*r%%r%'+%3 !' &%ir +/'3*&i/' *!&&%r'. F/r !+i%9i'# &i3 /67%+&i9%: MR !+&i9i&i%3 !r% '%+%33!r,
!' 3%". I' 6ri%: MR i3 '%%% /r &% 3&, / +!'#%3 i' &% *!&&%r' / +/'3*&i/' !'
+/rr%3*/'i'# !73&%'& i' &% !r4%&i'# *"!''i'#: */"i+i%3 3&r!&%#i%3.
?) G*wi)# im,*ta)%( *$ %*)sum(s i) ma<(ti)#-C/'3%r3 /++*, 4%, */3i&i/' i' /%r'
!r4%&i'# 3,3&%. T%, !r% '/$ $%"" i'/r% !6/& !r4%& &r%'3: #//3 !9!i"!6"%: +/'3%r ri#&3
!' *r/&%+&i/' !9!i"!6"% &/ &% &r/# +/'3%r *r/&%+&i/' !+&3: &% #r/$& / +/'3%ri3 !3
+r%!&% '%$ +!""%'#%3 6%/r% !'!+&r%r3 !' &r!%r3. E9%' #r/$i'# +3&/%r %;*%+&!&i/'3 +r%!&%
3i&!&i/' $%' !'!+&r%r3 !9% &/ '%r3&!' 3+ %;*%+&!&i/'3 !' !73& &% *r/+&i/' */"i+i%3
!++/ri'#",. I'i%r%'+% &/$!r3 +/'3%r %;*%+&!&i/'3 !, "%! &/ "/33 / 63i'%33. I' &% *r%3%'&
!r4%&i'# 3,3&%: +/'3%r3 +!''/& 6% &!4%' /r #r!'&%. M!r4%&i'# r%3%!r+ *!r&i+"!r", +/'3%r
r%3%!r+ #i9%3 9!"!6"% !&! r%"!&i'# &/ +/'3%r3. I& i3 */33i6"% &/ 3% 3+ !&! ri&"", $i"%
r!i'# !r4%&i'# */"i+i%3. T3: !r4%&i'# %+i3i/'3 +!' 6% !% *r/ +/'3%r &r/# !r4%&i'#
r%3%!r+ !+&i9i&i%3.
) S/i$t *$ %*m,(titi*) $*m ,i%( t* )*)9,i%( $a%t*s- C&-&r/!& +/*%&i&i/' i3 '!9/i!6"%
i' &% *r%3%'& !r4%&i'# i%". S+ +/*%&i&i/' !, 6% % &/ 9!ri/3 !+&/r3 3+ !3 *ri+%: !"i&,:
11
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 12/111
!' *!+4!#i'#: !9%r&i3i'# !' 3!"%3 *r//&i/' &%+'i%3. E'&r, / '%$ +/*%&i&/r3 +r%!&%3 '%$
*r/6"%3 i' &% !r4%&i'# / #//3 !' 3%r9i+%3. I' !i&i/': !r4%& +/*%&i&i/' i3 '/ /r%
r%3&ri+&% &/ *ri+% !+&/r !"/'%. T%r% !r% /&%r '/'-*ri+% !+&/r3 3+ !3 *!+4!#i'#: 6r!'i'#: !&%r-
3!"%3 !' !9%r&i3i'# $i+ +r%!&% 3%9%r% !r4%& +/*%&i&i/'. E9%r, *r/+%r !3 &/ i' /& &%
%;&%'& / 3+ '/'-*ri+% +/*%&i&i/' !' &% !''%r i' $i+ % +!' !+% i& $i& +/'i%'+%. MR i3
'%%% !3 i& /%r3 #i!'+% i' &i3 r%#!r3. A !'!+&r%r +!' !+% !r4%& +/*%&i&i/' %9%' 6,
3i'# +%r&!i' '/'-*ri+% !+&/r3. T% 3i&i'# / +/*%&i&i/' r/ *ri+% &/ '/'-*ri+% !+&/r3 !3 !%
!r4%&i'# / +/'3%r #//3 /r% +/*"i+!&% !' +!""%'#i'#. Ti3 +!""%'#% +!' 6% !+% $i&
+/'i%'+% 6, 3i'# +%r&!i' %!3r%3 &r/# !r4%&i'# r%3%!r+.
) N((' *$ ,*m,t '(%isi*) ma<i)# - I' +/*%&i&i9% !r4%&i'#: !r4%&i'# %;%+&i9% !9% &/ &!4%
i+4 !' +/rr%+& %+i3i/'. C/*!'i%3 !9% &/ %9%"/* !' !r4%& '%$ *r/+&3 /r% i+4", &!'
%9%r 6%/r%. H/$%9%r: 3+ %+i3i/' i3 !"$!,3 ii+"&. M/r%/9%r: $r/'# %+i3i/'3 !, 6ri'# "/33 &/
&% /r#!'i3!&i/'. F/r +/rr%+& %+i3i/' !4i'#: !r4%&i'# %;%+&i9% '%% r%"i!6"% !&! !' * &/ !&%
!r4%& i'/r!&i/'. H%r%: MR +/%3 &/ &% r%3+% / !r4%&i'# !'!#%r. Pr/6"%3 i' !r4%&i'# !r%
"/+!&%: %i'%: !'!",3% !' 3/"9% &r/# MR &%+'i%3. Ti3 3##%3&3 i&3 '%% !3 ! &//" /r
%+i3i/' !4i'#. MR i3 '%%% !3 ! &//" /r r%!3/'!6", !++r!&% %+i3i/' !4i'# i' &% *r%3%'&
i#", +/*%&i&i9% !r4%& 3,3&%.
<) G*wt/ a)' %*m,"(;it& *$ ma<(ts - M!r4%&3 !r% '/ /r% "/+!" i' +!r!+&%r. T%, !r% '/$
'!&i/'!" !' %9%' #"/6!" i' +!r!+&%r. T% !r4%&i'# !+&i9i&, i3 6%+/i'# i'+r%!3i'#", +/*"%; !'
6r/!%r i' 3+/*% !3 /r% ir3 /*%r!&% i' /%3&i+ !' #"/6!" !r4%&3. M!'!+&r%3 i' i& ii+"&
&/ %3&!6"i3 +"/3% +/'&!+& $i& !"" !r4%&3 !' +/'3%r3 ir%+&",. Sii"!r",: &%, !9% '/ +/'&r/" /'
&% !r4%&i'# 3,3&% /'+% &% #//3 !r% 3/" /& &/ i"%%'. Ti3 3i&!&i/' +r%!&%3 '%$ *r/6"%
6%/r% &% !'!+&r%r3 $i+ +!' 6% !+% %%+&i9%", &r/# MR !3 i& !+&3 !3 ! %%-6!+4
%+!'i3 &/ !3+%r&!i' ir3& !' i'/r!&i/': r%!+&i/': %&+. / +/'3%r3 !' i"%!'. M!r4%&i'#
!+&i9i&i%3 +!' 6% !73&% !++/ri'#",.
8) Wi'( #a, 6(tw(() ,*'u%(s a)' %*)sum(s- !r4%&i'# r%3%!r+ i3 '%%% !3 &%r% i3 ! $i%
#!* 6%&$%%' *r/+%r3 !' +/'3%r3 i' &% *r%3%'& !r4%&i'# 3,3&%. D% &/ !33 3+!"% *r/+&i/'
12
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 13/111
!' i3&ri6&i/': ir%+& +/'&!+& 6%&$%%' *r/+%r3 !' +/'3%r3. Pr/+%r3 / '/& #%& %*%'!6"%
i'/r!&i/' !3 r%#!r3 '%%3: %;*%+&!&i/' !' r%!+&i/'3 / +/'3%r3: &%, !r% '!6"% &/ !73& &%ir
*r/+&3: *!+4!#i'#: *ri+%3: %&+. !3 *%r &% '%%3 / +/'3%r3. T% *r/6"% +r%!&% % &/
i'/r!&i/' #!* +!' 6% 3/"9% /'", &r/# MR !3 i& */33i6"% &/ %3&!6"i3 +/'&!+& $i& +/'3%r3
!' +/""%+& ir3& !' i'/r!&i/' !6/& &%ir '%%3: %;*%+&!&i/': "i4%3: i3"i4%3: *r%%r%'+%3 !'
3*%+i!" %!&r%3 / &%ir 6%!9i/r. T3: MR i3 '%%% /r r%/9i'# &% $i% +/'i+!&i/' #!*
6%&$%%' *r/+%r3 !' +/'3%r3.
) C/a)#(s i) t/( %*m,*siti*) *$ ,*,u"ati*) a)' ,att() *$ %*)sum,ti*) - I' I'i!: !',
+!'#%3 !r% &!4i'# *"!+% i' &% +/*/3i&i/' / */*"!&i/'. T%r% i3 ! 3i& / */*"!&i/' r/ rr!" &/
r6!' !r%!3. T%r% !9% 6%%' +/'3i%r!6"% +!'#%3 i' &% +/'3*&i/' !' %;*%'i&r% *!&&%r'3 /
+/'3%r3 i' I'i!. T% i'+/%3 / &% *%/*"%: i' #%'%r!": !r% ri3i'#. Ti3 6ri'#3 +/rr%3*/'i'#
i'+r%!3% i' &%ir *r+!3i'# +!*!+i&, !' 6,i'# '%%3 !' !6i&3. T% %!' /r +/'3%r r!6"%3
i3 !3& i'+r%!3i'#. T% !r4%& !r% '/$ "//% $i& +/'3%r r!6"%3 "i4% TV 3%&3 !' 3/ /'.
M!'!+&r%r3 !r% %;*%+&% &/ 4'/$ 3+ !"i&!&i9% !' !'&i&!&i9% +!'#%3 i' &% +/'3%r
*r%%r%'+%3 !' &%ir +/'3*&i/' *!&&%r'. F/r !+i%9i'# &i3 /67%+&i9%: MR !+&i9i&i%3 !r% '%+%33!r,
!' 3%". I' 6ri%: MR i3 '%%% /r &% 3&, / +!'#%3 i' &% *!&&%r' / +/'3*&i/' !'
+/rr%3*/'i'# !73&%'& i' &% !r4%&i'# *"!''i'#: */"i+i%3 3&r!&%#i%3.
10) G*wi)# im,*ta)%( *$ %*)sum(s i) ma<(ti)#-C/'3%r3 /++*, 4%, */3i&i/' i' /%r'
!r4%&i'# 3,3&%. T%, !r% '/$ $%"" i'/r% !6/& !r4%& &r%'3: #//3 !9!i"!6"%: +/'3%r ri#&3
!' *r/&%+&i/' !9!i"!6"% &/ &% &r/# +/'3%r *r/&%+&i/' !+&3: &% #r/$& / +/'3%ri3 !3
+r%!&% '%$ +!""%'#%3 6%/r% !'!+&r%r3 !' &r!%r3. E9%' #r/$i'# +3&/%r %;*%+&!&i/'3 +r%!&%
3i&!&i/' $%' !'!+&r%r3 !9% &/ '%r3&!' 3+ %;*%+&!&i/'3 !' !73& &% *r/+&i/' */"i+i%3
!++/ri'#",. I'i%r%'+% &/$!r3 +/'3%r %;*%+&!&i/'3 !, "%! &/ "/33 / 63i'%33. I' &% *r%3%'&
!r4%&i'# 3,3&%: +/'3%r3 +!''/& 6% &!4%' /r #r!'&%. M!r4%&i'# r%3%!r+ *!r&i+"!r", +/'3%r
r%3%!r+ #i9%3 9!"!6"% !&! r%"!&i'# &/ +/'3%r3. I& i3 */33i6"% &/ 3% 3+ !&! ri&"", $i"%
r!i'# !r4%&i'# */"i+i%3. T3: !r4%&i'# %+i3i/'3 +!' 6% !% *r/ +/'3%r &r/# !r4%&i'#
r%3%!r+ !+&i9i&i%3.
11) S/i$t *$ %*m,(titi*) $*m ,i%( t* )*)9,i%( $a%t*s- C&-&r/!& +/*%&i&i/' i3 '!9/i!6"%
i' &% *r%3%'& !r4%&i'# i%". S+ +/*%&i&i/' !, 6% % &/ 9!ri/3 !+&/r3 3+ !3 *ri+%: !"i&,:
!' *!+4!#i'#: !9%r&i3i'# !' 3!"%3 *r//&i/' &%+'i%3. E'&r, / '%$ +/*%&i&/r3 +r%!&%3 '%$
13
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 14/111
*r/6"%3 i' &% !r4%&i'# / #//3 !' 3%r9i+%3. I' !i&i/': !r4%& +/*%&i&i/' i3 '/ /r%
r%3&ri+&% &/ *ri+% !+&/r !"/'%. T%r% !r% /&%r '/'-*ri+% !+&/r3 3+ !3 *!+4!#i'#: 6r!'i'#: !&%r-
3!"%3 !' !9%r&i3i'# $i+ +r%!&% 3%9%r% !r4%& +/*%&i&i/'. E9%r, *r/+%r !3 &/ i' /& &%
%;&%'& / 3+ '/'-*ri+% +/*%&i&i/' !' &% !''%r i' $i+ % +!' !+% i& $i& +/'i%'+%. MR i3
'%%% !3 i& /%r3 #i!'+% i' &i3 r%#!r3. A !'!+&r%r +!' !+% !r4%& +/*%&i&i/' %9%' 6,
3i'# +%r&!i' '/'-*ri+% !+&/r3. T% 3i&i'# / +/*%&i&i/' r/ *ri+% &/ '/'-*ri+% !+&/r3 !3 !%
!r4%&i'# / +/'3%r #//3 /r% +/*"i+!&% !' +!""%'#i'#. Ti3 +!""%'#% +!' 6% !+% $i&
+/'i%'+% 6, 3i'# +%r&!i' %!3r%3 &r/# !r4%&i'# r%3%!r+.
12) N((' *$ ,*m,t '(%isi*) ma<i)# - I' +/*%&i&i9% !r4%&i'#: !r4%&i'# %;%+&i9% !9% &/ &!4%
i+4 !' +/rr%+& %+i3i/'. C/*!'i%3 !9% &/ %9%"/* !' !r4%& '%$ *r/+&3 /r% i+4", &!'
%9%r 6%/r%. H/$%9%r: 3+ %+i3i/' i3 !"$!,3 ii+"&. M/r%/9%r: $r/'# %+i3i/'3 !, 6ri'# "/33 &/
&% /r#!'i3!&i/'. F/r +/rr%+& %+i3i/' !4i'#: !r4%&i'# %;%+&i9% '%% r%"i!6"% !&! !' * &/ !&%
!r4%& i'/r!&i/'. H%r%: MR +/%3 &/ &% r%3+% / !r4%&i'# !'!#%r. Pr/6"%3 i' !r4%&i'# !r%
"/+!&%: %i'%: !'!",3% !' 3/"9% &r/# MR &%+'i%3. Ti3 3##%3&3 i&3 '%% !3 ! &//" /r
%+i3i/' !4i'#. MR i3 '%%% !3 ! &//" /r r%!3/'!6", !++r!&% %+i3i/' !4i'# i' &% *r%3%'&
i#", +/*%&i&i9% !r4%& 3,3&%.
14
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 15/111
CHAPTER 92
CORPORATE
INTRODUCTION
COMPANY PROFILE
A6*ut Yama/a m*t*s I)'ia sa"(s P8t. Lt'.
=!!! !% i&3 i'i&i!" /r!, i'&/ I'i! i' 18. S63%%'&",: i& %'&%r% i'&/ ! 00 7/i'&
9%'&r% $i& &% E3+/r&3 Gr/* i' 1. H/$%9%r: i' A#3& 2001: =!!! !+ir% i&3r%!i'i'# 3&!4% !3 $%"": 6ri'#i'# &% I'i!' /*%r!&i/'3 '%r i&3 +/*"%&% +/'&r/" !3 ! 100K
363ii!r, / =!!! M/&/r C/.: L&: J!*!'.
I'i! =!!! M/&/r /*%r!&%3 r/ i&3 3&!&%-/-&%-!r&-!'!+&ri'# 'i&3 !& F!ri!6! i'
H!r,!'! !' Sr!7*r i' U&&!r Pr!%3 !' *r/+%3 /&/r+,+"%3 6/& /r /%3&i+ !'
%;*/r& !r4%&3. >i& ! 3&r/'# $/r4/r+% / 2000 %*"/,%%3: I'i! =!!! M/&/r i3 i#",
+3&/%r-ri9%' !' !3 ! +/'&r,$i% '%&$/r4 / /9%r ?00 %!"%r3.
15
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 16/111
16
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 17/111
T% +/*!', *i/'%%r% &% 9/"% 6i4% 3%#%'& $i& &% "!'+ / i&3 100 ++ 2-3&r/4%
/&/r+,+"% R@ 100. Si'+% &%': i& !3 i'&r/+% !' %'&ir% r!'#% / 2-3&r/4% !' ?-3&r/4%
6i4%3 i' I'i!. Pr%3%'&",: i&3 *r/+& */r&/"i/ i'+"%3 Cr; (100++): A"6! (10++) !'G"!i!&/r (12++): !' =FR1 (10++).
>% $i"" %3&!6"i3 =AMAHA !3 &% %;+"3i9% &r3&% 6r!' / +3&/%r3 6, +r%!&i'#
!'/ (&/+i'# &%ir %!r&3) - &% ir3& &i% !' %9%r, &i% $i& $/r" +"!33 *r/+&3
3%r9i+%3 %"i9%r% 6, *%/*"% !9i'# *!33i/' /r +3&/%r3.
W( a( %*mmitt(' t*=
B% &% E;+"3i9% Tr3&% Br!' r%'/$'% /r !r4%&i'# !' !'!+&ri'# / =AMAHA *r/+&3: /+3i'# /' 3%r9i'# /r +3&/%r $%r% $% +!' 6i" "/'# &%r r%"!&i/'3i*3 6,
r!i3i'# &%ir "i%3&,"% &r/# *%r/r!'+% %;+%""%'+%: *r/!+&i9% %3i#' i''/9!&i9%
&%+'/"/#,. Or i''/9!&i9% 3/"&i/'3 $i"" !"$!,3 %;+%% &% +!'#i'# '%%3 / /r +3&/%r3!' *r/9i% 9!"% !% 9%i+"%3.
Bi" &% >i''i'# T%! $i& +!*!6i"i&i%3 /r 3++%33: &ri9i'# i' ! +"i!&% /r !+&i/' !'
%"i9%ri'# r%3"&3. Or %*"/,%%3 !r% &% /3& 9!"!6"% !33%&3 !' $% i'&%' &/ %9%"/* &%
&/ !+i%9% i'&%r'!&i/'!" "%9%" / *r/%33i/'!"i3 $i& *r/#r%33i9% +!r%%r %9%"/*%'&. A3 !#// +/r*/r!&% +i&i5%': $% $i"" +/'+& /r 63i'%33 %&i+!"", !' 3/+i!"", i' ! r%3*/'3i6"%!''%r $i& +/'+%r'3 /r &% %'9ir/'%'&.
Gr/$ &r/# +/'&i'/3", i''/9!&i'# /r 63i'%33 *r/+%33%3 /r +r%!&i'# 9!"% !'
4'/$"%#% !+r/33 /r +3&/%r3 &%r%6, %!r'i'# &% "/,!"&, / /r *!r&'%r3 i'+r%!3i'# /r
3&!4%/"%r 9!"%.
17
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 18/111
Cust*m( >:
>% *& +3&/%r3 ir3& i' %9%r,&i'# $% /. >% &!4% %+i3i/'3 4%%*i'# &% +3&/%r i' i'.
C/a""()#i)# S,iit
>% 3&ri9% /r %;+%""%'+% i' %9%r,&i'# $% / !' i' &% !"i&, / #//3 3%r9i+%3 $%
*r/9i%. >% $/r4 !r &/ !+i%9% $!& $% +/i& !+i%9% r%3"&3 !3&%r &!' /r +/*%&i&/r3 !' $% '%9%r #i9% *.
T(am9w*<
>% $/r4 +/%3i9%", $i& /r +/""%!#%3 !3 ! "&i-+"&r!" &%! 6i"& /' &r3&: r%3*%+&:
'%r3&!'i'# &!" +/-/*%r!&i/'. E9%r,/'%3 +/'&ri6&i/' i3 %!"", i*/r&!'& /r /r
3++%33.
Fa)< ? Fai O#a)i@ati*)
>% !r% /'%3&: 3i'+%r%: /*%' i'%: !ir &r!'3*!r%'& i' /r %!"i'#3. >% !+&i9%", "i3&%' &/
/&%r3 !' *!r&i+i*!&% i' %!"&, r!'4 i3+33i/'3 &/ !+i%9% &% /r#!'i5!&i/'3 #/!"3.
Ma%+a-#+!$%& P!-ess
I=M3 !'!+&ri'# !+i"i&i%3 +/*ri3%3 / 2 3&!&%-/-&%-!r& P"!'&3 !& - F!ri!6! (H!r,!'!)
!' Sr!7*r (U&&!r Pr!%3). Crr%'&", 10 /%"3 r/"" /& / &% &$/ =!!! P"!'&3.T% i'r!3&r+&r% !& 6/& &% *"!'&3 3**/r&3 *r/+&i/' / /&/r+,+"%3 !' i&3 *!r&3 /r &%
/%3&i+ !3 $%"" !3 /9%r3%%3 !r4%&. A& &% +/r% !r% &% -S !' TPM !+&i9i&i%3 &!& %" /r
!#i"% M!'!+&ri'# Pr/+%33%3. >% !9% I'-/3% !+i"i&, /r M!+i'i'#: >%"i'# *r/+%33%3
!3 $%"" !3 i'i3i'# *r/+%33%3 / E"%+&r/*"!&i'# !' P!i'&i'# &i"" &% !33%6", "i'%.
T% 3&ri'#%'& !"i&, A33r!'+% '/r3 %'3r% &!& /r /&/r+,+"%3 %%& &% r%*&%I'&%r'!&i/'!" 3&!'!r3 / %;+%""%'+% i' %9%r, 3*%r% A3 !' E'9ir/'%'&!"", 3%'3i&i9%
/r#!'i5!&i/' $% !9% &% +/'+%*& / E'9ir/'%'&-ri%'", &%+'/"/#, i'#r!i'% i' /r
C/r*/r!&% Pi"/3/*,. T% C/*!', 6/!3&3 / %"%'& Tr%!&%'& *"!'&: R!i' $!&%r -H!r9%3&i'# %+!'i3: ! /&i9!&% /r%3&!&i/' ri9%. T% IS0-1?001 +%r&ii+!&i/' i3 /' &%
!'9i" - %!r", '%;& ,%!r. A"" /r %'%!9/r3 #i9% 3 r%!3/' &/ 6%"i%9% &!& 33&!i'!6"%
18
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 19/111
%9%"/*%'& /r =!!! $i"" '/& r%!i' %r%", !' i%! i' *i*%"i'%.>% 6%"i%9% i' &!4i'# +!r%
/ '/& /'", =/r M/&/ri'# N%%3 6& !"3/ &% '%%3 / F&r% G%'%r!&i/'3 &/ +/%.
C*,*at( P/i"*s*,/&=
For society, for the world
Yamaha works to realize
Our corporate mission of realizing Kando
=!!! M/&/r i3 ! +/*!', &!& !3 $/r4% %9%r 3i'+% i&3 /'i'# &/ 6i" *r/+&3 %i'% 6, &% +/'+%*&3 / i#-!"i&, !' i#-*%r/r!'+% !' "i#& $%i#& !' +/*!+&'%33
!3 $% !9% +/'&i'% &/ %9%"/* '%$ &%+'/"/#i%3 i' &% !r%!3 / 3!"" %'#i'% &%+'/"/#, !'
FRP *r/+%33i'# &%+'/"/#, !3 $%"" !3 +/'&r/" !' +/*/'%'& &%+'/"/#i%3.
I& +!' !"3/ 6% 3!i &!& /r +/r*/r!&% i3&/r, !3 &!4%' ! *!& $%r% *%/*"% !r% &%'!%'&!" %"%%'& !' /r *r/+& +r%!&i/' !' /&%r +/r*/r!&% !+&i9i&i%3 !9% !"$!,3 6%%'
!i% !& &/+i'# *%/*"%3 %!r&3. Or #/!" !3 !"$!,3 6%%' &/ *r/9i% *r/+&3 &!&%*/$%r %!+ !' %9%r, +3&/%r !' !4% &%ir "i9%3 /r% "i""i'# 6, /%ri'# #r%!&%r 3*%%: #r%!&%r /6i"i&, !' #r%!&%r */&%'&i!".
S!i i' !'/&%r $!,: /r !i i3 &/ 6ri'# *%/*"% #r%!&%r 7/,: !**i'%33 !' +r%!&% !'/Q i'
&%ir "i9%3.A3 ! +/*!', &!& !4%3 &% $/r" i&3 i%" !' /%r3 *r/+&3 /r &% "!': &% $!&%r: &%
3'/$i%"3 !' &% 34,: =!!! M/&/r 3&ri9%3 &/ 6% ! +/*!', &!& /%r3 '%$ %;+i&%%'&
!' ! /r% "i""i'# "i% /r *%/*"% !"" /9%r &% $/r" !' &/ 3% /r i'#%'i&, !' *!33i/' &/
r%!"i5% *%/*"%3 r%!3 !' !"$!,3 6% &% /'%3 &%, "//4 &/ /r &% '%;& !'/.
19
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 20/111
20
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 21/111
Hi(a%/i%a" Stu%tu(
M!'!#i'# Dir%+&/r !' CEO
S%'i/r Vi+% Pr%3i%'&Vi+% Pr%3i%'& T*, Ma)a#(m()t
A33/+i!&% Vi+% Pr%3i%'&
Ci% G%'%r!" M!'!#%r G%'%r!" M!'!#%r S()i* Ma)a#(m()t
D%*&, G%'%r!" M!'!#%r
Ci% M!'!#%r M!'!#%r Mi''"( Ma)a#(m()t
A33i3&!'& M!'!#%r
S%'i/r S*%ri'&%'%'&
S%'i/r Oi+%r Oi+%r O,(ati*)a" Sta$$
A33i3&!'& Oi+%r
21
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 22/111
I)'ust& ,*$i"(
T% I'i!' !&//&i9% i'3&r, +/'3i3&3 / i9% 3%#%'&3 +/%r+i!" 9%i+"%3 "&i-&i"i&,
9%i+"%3 *!33%'#%r +!r3 &$/-$%%"%r3 &r%%-$%%"%r3 !' &r!+&/r3. >i& :822: 'i&33/" i' &% /%3&i+ !r4%& !' ?:1 'i&3 %;*/r&% ri'# &% ir3& 'i'% /'&3 /
F=200 (MF=200): &% i'3&r, (%;+"i'# &r!+&/r3) !r4% ! #r/$& / 1<K /9%r &%
+/rr%3*/'i'# *r%9i/3. T% &$/-$%%"%r 3!"%3 !9% $i&'%33% ! 3*%+&!+"!r #r/$& &r%'
3i'+% &% i 'i'%&i%3.
Tw*9w/(("(s= Ma<(t Si@( ? G*wt/
I' &%r3 / 9/"%: ?:1:? 'i&3 / &$/-$%%"%r3 $%r% 3/" i' &% +/'&r, i' MF=200<
$i& 2:< 'i&3 %;*/r&%. T% &/&!" &$/-$%%"%r 3!"%3 / &% I'i!' i'3&r, !++/'&% /r
!r/' <<.K / &% &/&!" 9%i+"%3 3/" i' &% *%ri/ %'&i/'%.
D(ma)' Di8(s=
T% %!' /r &$/-$%%"%r3 !3 6%%' i'"%'+% 6, ! '6%r / !+&/r3 /9%r &% *!3& i9%,%!r3. T% 4%, %!' ri9%r3 /r &% #r/$& / &% &$/-$%%"%r i'3&r, !r% !3 /""/$3
I'!%!&% *6"i+ &r!'3*/r&!&i/' 3,3&%: %3*%+i!"", i' &% 3%i-r6!' !' rr!"
!r%!3 I'+r%!3% !9!i"!6i"i&, / +%!* +/'3%r i'!'+i'# i' &% *!3& -? ,%!r3
I'+r%!3i'# !9!i"!6i"i&, / %"-%i+i%'& !' "/$-!i'&%'!'+% /%"3
I'+r%!3i'# r6!'i5!&i/': $i+ +r%!&%3 ! '%% /r *%r3/'!" &r!'3*/r&!&i/'
C!'#%3 i' &% %/#r!*i+ *r/i"%
Di%r%'+% 6%&$%%' &$/-$%%"%r !' *!33%'#%r +!r *ri+%3: $i+ !4%3 &$/-
$%%"%r3 &% %'&r, "%9%" 9%i+"%
S&%!, i'+r%!3% i' *%r +!*i&! i'+/% /9%r &% *!3& i9% ,%!r3 !' I'+r%!3i'# '6%r / /%"3 $i& i%r%'& %!&r%3 &/ 3!&i3, i9%r3% +/'3%r
'%%3.
>i"% &% %!' ri9%r3 "i3&% %r% /*%r!&% !& &% 6r/! "%9%": 3%#%'&!" %!' i3
i'"%'+% 6, 3%#%'&-3*%+ii+ !+&/r3.
22
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 23/111
YAMAHA PRODUCTS
Yama/a M*t* C*m,a)& Limit(' ! J!*!'%3% /&/ri5% 9%i+"%-*r/+i'#
+/*!', ($/3% H i3 !& 200 Si'#!i: I$!&!: Si5/4!): i3 *!r& / &% =!!!
C/r*/r!&i/'. A&%r %;*!'i'# =!!! C/r*/r!&i/' i'&/ &% $/r"3 6i##%3& *i!'/
!4%r: &%' =!!! CEO G%'i+i !$!4!i &//4 =!!! i'&/ &% i%" /
/&/ri5% 9%i+"%3 /' J", 1: 1. T% +/*!',3 i'&%'3i9% r%3%!r+ i'&/ %&!"
!""/,3 /r 3% i' !+/3&i+ *i!'/3 ! #i9%' =!!! $i% 4'/$"%#% / &% !4i'#
/ "i#&$%i#&: ,%& 3&r, !' r%"i!6"% %&!" +/'3&r+&i/'3. Ti3 4'/$"%#% $!3%!3i", !**"i% &/ &% !4i'# / %&!" r!%3 !' /&/r *!r&3 /r /&/r+,+"%3.
=!!! M/&/r i3 &% $/r"3 3%+/' "!r#%3& *r/+%r / /&/r+,+"%3 (!&%r H/'!).
I& !"3/ *r/+%3 !', /&%r /&/ri5% 9%i+"%3 3+ !3 !""-&%rr!i' 9%i+"%3: 6/!&3:
3'/$/6i"%3: /&6/!r /&/r3: !' *%r3/'!" $!&%r+r!&.
T% =!!! +/r*/r!&% "/#/ i3 +/*ri3% / &r%% &'i'# /r43 *"!+% /' &/* / %!+
/&%r i' ! &ri!'#"!r *!&&%r'.
I' 2000: T/,/&! !' =!!! C/r*/r!&i/' !% ! +!*i&!" !""i!'+% $%r% T/,/&! *!i
=!!! C/r*/r!&i/' 10. 6i""i/' ,%' /r ! *%r +%'& 3!r% i' =!!! M/&/r
C/*!', $i"% =!!! !' =!!! M/&/r %!+ 6/#& 00:000 3!r%3 / T/,/&!
3&/+4 i' r%&r'.
23
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 24/111
RACING HERITAGE
=!!! !3 ! "/'# r!+i'# %ri&!#% $%r% i& !3 ! i&3 !+i'%3 !' &%! $i'
!', i%r%'& +/*%&i&i/'3 i' !', i%r%'& !r%!3: /r %;!*"% 6/& r/! !' /
r/! r!+i'#: !"3/ =!!! !3 ! #r%!& 3++%33 $i& ri%r3 3+ !3 B/6 H!''!:
H%i44i Mi44/"!: %'', R/6%r&3: C! R%%: J%r%, M+Gr!&: S&%!' M%rri!':
>!,'% R!i'%,: !' &% "!&%3&: V!"%'&i'/ R/33i. =!!! i3 4'/$' &/ &/3% $/ !r%
/"%r i' !#% !3 &% %3i#'%r / &% /%r' /&/+r/33 6i4%: !3 &%, $%r% &% ir3& &/
6i" ! *r/+&i/' /'/-3/+4 /&/+r/33 6i4% (1< /r 20 !' ?00: 1< /r
12) !' /'% / &% ir3& &/ !9% ! $!&%r-+//"% /&/+r/33 *r/+&i/' 6i4% (181:
6& 1<< i' $/r43 6i4%3).
Si'+% 12 :=!!! *r/+% *r/+&i/' r/! r!+i'# #r!' *ri; /&/r+,+"%3 &!&
!', "i+%'3% r/! r!+%r +/" *r+!3%. I' 1<0: N/'-!+&/r, *ri9!&%%r &%!3
/i'!&% &% 20++ >/r" C!*i/'3i* $i& Gr%!& Bri&!i'3 R/'%, G/"
$i''i'# &% &i&"% /' ! =!!! TD2.
MOTORCYCLE MODELS
=!!! !3 !% !' %;&%'3i9% '6%r / &$/- !' /r-3&r/4% 3+//&%r3: /'-r/!
!' /-r/! /&/r+,+"%3. T% =!!! @S 0: i'&r/+% i' 1<0: $!3 3+ !'
/9%r$%"i'# 3++%33 &!& i& +ri**"% &% Bri&i3 /'/*/", / 9%r&i+!" &$i'
/&/r+,+"%3.
24
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 25/111
ELECTRICAL VEHICLES
MOTORCYCLES
• =!!! A"6!
• =!!! Fr/#
• =!!! Li6%r/
• =!!! G"!i!&/r
• =!!! M%3&
• =!!! E++,
• =!!! P!33/"
• =!!! EC-02
• =!!! P!33/"-L
• =!!! =58
• =!!! V-S&!r
• =!!! =F-R1
• =!!! F1
MOPEDS
• =!!! PAS ( Ni+4%" %&!" ,ri% 6!&&%r,)
• PAS Li&i (Li&i i/' 6!&&%r,)
• PAS B3i'%33 (Ni-C 6!&&%r,)
• =!!! =0 A%r/; R
• =!!! J/#
25
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 26/111
• =!!! J/# R
• =!!! N%/3
• =!!! B>S
• =!!! M/r*/3
• =!!! @F0@ (CV/;Gi##"%)
• =!!! FS1 (=!!! FS1E)
• =!!! L!#%'
• =!!! DT0
• =!!! TR
• =!!! T0
GOLF CARTS
=!!!
=!!! Dri9%
PERSONAL WATERCRAFT
• >!9%R''%r
WHEELCHAIRS
• J> A+&i9%
• J>-IB
• N%3i+4 3*/'3/r% R!+% +!ir
WHEELCHAIR UPGRADE PARTS
• J>@-1
26
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 27/111
• J>-II
• J>-I
• >%&!r +!ir 8
ALL/TERRAIN VEHICLES
• B>80 200 0
• =F?0
• R!*&/r 80 0 0 <00
• B"!3&%r 200
• B!'3%% 0
• >!rri/r 0
• Bri' 0
• /i!4 ?00 ?0
• Gri55", 80 12 0 ?00 ?0 00 0 <00
• Bi# B%!r ?00
• >/"9%ri'% 0 ?0
• Tri- 20
27
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 28/111
SNOWMOBILES
=!!! !3 r%+%'&", +"!i% ! 100K /r-3&r/4% 3'/$/6i"% "i'%-*: !4i'# &%
&% /'", 3'/$/6i"% !'!+&r%r &/ / 3/. I' C!'!! &/#: &%r% !r% 3&i"" &r%%
/%"3 &!& =!!! !'!+&r%3 &!& !r% 3&i"" 2 3&r/4%. T%, !r% &% Br!9/: V
?0 !' &% V%'&r% @L. =!!! ! i'&r/+% /r-3&r/4%3 &/ &%ir "i'%-* i'
200 !' &% "i'%-* 6%+!% /r-3&r/4% 6!3% /r /%" ,%!r 200. M!', 3!, &!&
=!!! !3 *r/9%' 3'/$/6i"%3 +!' 6% +"%!': %i+i%'&: !' r%"i!6"% !"" $i"%
!i'&!i'i'# 3&r/'# *%r/r!'+%. T% R@-1 r%"%!3% i' 200 $!3 &% ir3&
*%r/r!'+%-/ri%'&% /r-3&r/4% 3'/$/6i"% &/ %9%r i& &% !r4%&. I& $!3 '/&:
/$%9%r: &% ir3& /%r' /r-3&r/4% 3'/$/6i"% *r/+%. T!& /'/r 6%"/'#3 &/
Ar+&i+ C!& /r &%ir =%""/$3&/'% S*%+i!": r%"%!3% i' 2000: $i+ $!3 %3i#'% !3 !
r%'&!" 3"% &!& +/" %%& =%""/$3&/'% N!&i/'!" P!r43 3&ri'#%'& %i33i/'
28
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 29/111
r%ir%%'&. H/$%9%r: &% =!!! r%+%i9% + +ri&i+i3 /r i&3 $%i#&
i3!9!'&!#% $%' +/*!r% &/ 3ii"!r &$/-3&r/4%3: %3*i&% i&3 %;+%""%'& %"
%+/'/, !' "/$-r!'#% &/r%. =!!! i3 '/$ /' &% +&&i'# %#% / /r-3&r/4%
&%+'/"/#, $i& &% i'&r/+i'# / &%ir 80FI %'#i'% $i+ i3 %i**% /' &%
P!5%r !' V%'&r% Li&% /%"3. Ti3 %'#i'% !3 /'% / &% i#%3& 3*%+ii+ /&*&
/ !', /r-3&r/4% i' *r/+&i/': $i& 10 HPL: =!!! !+i%9%3 &i3 %9%' $i&/&
&% 3% / ! /r+% i'+&i/' 3,3&%. =!!! i3 !"3/ ! 4%, *"!,%r i' &% /r-3&r/4%
$!r3: $i+ !r% ! 3%ri%3 / !9%r&i3%%'&3 r/ /**/'%'& S4i-D// $/ +"!i &%ir
2-&%+ !' */$%r-&%4 %i**% &$/-3&r/4%3 !r% 3&i"" +"%!'%r !' /r% %i+i%'& &!'
/r-3&r/4%3: $i"% =!!! 3&i"" +"!i3 &% /r-3&r/4%3 !r% +"%!'%r. =!!! !"3/
6r/4% ! "&i-,%!r !63%'+% r/ 3'/-+r/33 i' &% $i'&%r / 200-0< $i& &%ir
i'&r/+&i/' / ! !+&/r, r!+% &%! %!% 6, /r%r Ar+&i+ C!& r!+%r R/66i%
M!"i'/34i.
CURRENT LINE9UP
• Ba8*
• A,(;
• Atta%<
• N&t*
• F5 N&t*
• P/a@( -t/ G()(ati*)0
• RS Ra#(
• RS V(%t*
29
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 30/111
• RS V()tu(
• VK P*$(ssi*)a"
SIGNIFICANT PREVIOUSLY PRODUCED MODELS
• Ba8*
• %*R&
• E)ti%(
• E;%it(
• P/a@( -:st94' G()(ati*)s0
• M*u)tai) Ma;
• R59:
• S)*S%**t
• S)* S,*t
• SRV 3
• SR5
• SR5
• S5 R
• S5 Vi,(V()*m
• V()tu(
•
VK 3
• VMA5
• VMA5 S5
• Vma;
30
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 31/111
• Vma;9
SNOWBLOWERS
• YT9E
• YT9ED
• YT9ED+
• YS9
• YS9+
• YS9:
•
YT9:ED
• YT9:E5
• YT9:21E5
• YT9:21E5R
• YS9:41A
• YS9:41AR
• YAMAHA9R:3
REMOTE/CONTROLLED HELICOPTERS
• Yama/a R93
• Yama/a R9MA5
OUTBOARD MOTORS
• st*<( s(i(s
• st*<( 7(t 'i8( s(i(s
• 2 st*<( V
• 2 st*<( ,*ta6"( mi' a)#(
31
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 32/111
• Fu"" "ist
0ART ENGINES
KT SERIES 2 STROKE
• KT:SD
• KT:SC
• KT:SEC
• KT:SP
• KT:+
• KT:A5
• KT:A2
OTHER VEHICLES
=!!! !3 !"3/ 6i"& %'#i'%3 /r /&%r !'!+&r%r3 9%i+"%3: /3& '/&!6", &%
V- !' V-8 %'#i'% /r &% F/r T!r3 SHO. T% V/"9/ @C0 3%3 ! "!r#%r 9%r3i/'
/ &% 3!% =!!! V-8 %'#i'%. T%, !"3/ 6i"& F/r"! O'% r!+i'# %'#i'%3 r/
&% "!&% 1803 &/ &% i 103: $i& "i&&"% /' &r!+4 3++%33. I' 11: =!!!
%9%"/*% i&3 F1 %'#i'% 3*%r+!r +!""% &% O@-11 $%r% &$/ ri9%r3 3i& i'
&!'% i' r/'& / &% %'#i'%: 6& &% *r/7%+& $!3 +!''% % &/ &% $/r" r%+%33i/'
!' "!+4 / i'&%r%3&.
=!!! !"3/ &'%3 %'#i'%3 /r /&%r !'!+&r%r3: T/,/&! 6%i'# /'% / &%.
=!!! "/#/3 !r%: /r i'3&!'+%: /' /' &% T/,/&! S %'#i'%3. A3 $%"" !3 &% 2-
GE &i"i5% 6, T/,/&!: P/'&i!+: !' L/&3.
=!!! %9%"/*% ! *r/&/&,*% /r ! &$/-3%!&%r 3*/r&3 +!r $i& %"* / A"6r%+&
G/%r&5. >i"% &% =!!!Ni33!' *!r&'%r3i* '%9%r *r/#r%33% 6%,/' &%
*r/&/&,*% 3&!#%: T/,/&! &//4 * &% %3i#' !' r%"%!3% &% T/,/&! 2000GT.
32
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 33/111
=!!! i3 !"3/ /'% / &% 6i# ? +/*!'i%3 i' &% P%r3/'!" $!&%r +r!& !r4%&.
WATER PURIFIER
ALKALION PURIFIER
• OH-A21N
PURIFIER
• OH9U29SA2
• OH9U29SB:
• OH9U49HS
• OH9U49KA
• OH9U49SB4
• OH9U9KA2
• OH9U9SB:
BUSINESS MACHINES
• R*6*t
• Su$a%( m*u)t(
• P**"
• CNC ma%/i)(
• G*"$ %a
o G4:E
o G4:AL
• E)#i)(
33
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 34/111
o MT s(i(s -2 st*<(0
MT ::
MT :: VLS
o M s(i(s - st*<(0
M :23
M :3
M 2 -N(w M*'("0
M 23
M 4
M 4
• U)'(#*u)' *i" ta)<
o M& Ta)<
• Oi" s(,aat*
o Patt*" s(i(s
• F**' a''iti8(
• Gas /(at ,um,
o M s(i(s
o SH s(i(s
o 4HP mu"ti
o Li8i)# mat(
o YC+ s(i(s
34
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 35/111
MARKET CHARACTERISTICS
DEMAND
SEGMENTAL CLASSIFICATION AND CHARACTERISTICS
T% &r%% !i' *r/+& 3%#%'&3 i' &% &$/-$%%"%r +!&%#/r, !r% 3+//&%r3: /&/r+,+"%3 !'
/*%3. H/$%9%r: i' r%3*/'3% &/ %9/"9i'# %/#r!*i+3 !' 9!ri/3 /&%r !+&/r3: /&%r 363%#%'&3 %%r#%: 9i5. 3+//&%r%&&%3: #%!r"%33 3+//&%r3: !' ?-3&r/4% 3+//&%r3. >i"% &% ir3&
&$/ %%r#% !3 ! r%3*/'3% &/ %/#r!*i+ +!'#%3: &% i'&r/+&i/' / ?-3&r/4% 3+//&%r3 !3
/""/$% &% i*/3i&i/' / 3&ri'#%'& */""&i/' +/'&r/" '/r3 i' &% %!r", 2000. B%3i%3: &%3% *r/i'%'& 36-3%#%'&3: *r/+& #r/*3 $i&i' &%3% 36-3%#%'&3 !9% #!i'% i*/r&!'+%
i' &% r%+%'& ,%!r3. E;!*"%3 i'+"% 12++ /&/r+,+"%3: 100-12 ++ #%!r"%33 3+//&%r3: %&+.
T% +!r!+&%ri3&i+3 / %!+ / &% &r%% 6r/! 3%#%'&3 !r% i3+33% i' T!6"% 1.
T1/Weele!s C'2a!a#$3e Ca!a-#e!$s#$-s
S%**t( M*t*%&%"( M*,('
Pri+%Q(R3. !3
i' J!'!r,
2008) 22! 4! :2!
S&r/4%2-3&r/4%: ?-
3&r/4%M!i'", ?-3&r/4% 2-3&r/4%
E'#i'%
C!*!+i&, (++)0-10 100: 12: 12 0: 0
I#'i&i/' i+4E"%+&r/'i+ i+4E"%+&r/'i+ i+4E"%+&r/'i+
E'#i'% P/$%r
(6*).- <-8 !' !6/9% 2-
>%i#& (4#) 0-100 100 0-<0
F%"Ei+i%'+,
(4 *%r "i&r%)
0-< 0-80 <0-80
L/!
C!rr,i'#Hi# Hi#%3& L/$
35
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 36/111
S(#m()ta" Ma<(t S/a(
T% I'i!' &$/-$%%"%r i'3&r, !3 '%r#/'% ! 3i#'ii+!'& +!'#% /9%r &% *!3& 10 ,%!r3$i& &% *r%%r%'+% +!'#i'# r/ 3+//&%r3 !' /*%3 &/ /&/r+,+"%3. T% 3+//&%r3 3%#%'&
$!3 &% "!r#%3& &i"" F=18: !++/'&i'# /r !r/' ?2K / &% &$/-$%%"%r 3!"%3 (/&/r+,+"%3!' /*%3 !++/'&% /r <K !' 21 K / &% !r4%& r%3*%+&i9%",: &!& ,%!r). H/$%9%r: &%
/&/r+,+"%3 3%#%'& &!& ! $i&'%33% i# #r/$& (3i'+% F=1?) 6%+!% "!r#%r &!' &%
3+//&%r 3%#%'& i' &%r3 / !r4%& 3!r% /r &% ir3& &i% i' F=1. B%&$%%' F=1 !'
MF=200<: &% /&/r+,+"%3 3%#%'& /r% &!' /6"% i&3 3!r% / &% &$/-$%%"%r i'3&r,&/ <K %9%' !3 &% !r4%& 3!r%3 / 3+//&%r3 !' /*%3 3&// "/$%r !& 1K !' K:
r%3*%+&i9%",.
O9%r &% *!3& 10-1 ,%!r3 &% %/#r!*i+ *r/i"% / &% &,*i+!" &$/-$%%"%r +3&/%r !3+!'#%. T% +3&/%r i3 "i4%", &/ 6% 3!"!ri% !' i' &% ir3& 7/6. >i& ! ,/'#%r !i%'+%:
&% !&&ri6&%3 &!& !r% 3/#& / ! &$/-$%%"%r !9% !"3/ +!'#%. F/""/$i'# &% /*%'i'# * /
&% %+/'/, !' &% i'+r%!3i'# %;*/3r% "%9%"3 / &i3 '%$ &!r#%& !i%'+%: */$%r !' 3&,"i'#!r% '/$ !3 i*/r&!'& !3 +//r& !' &i"i&,.
T% !r4%&i'# *i&+ / 3+//&%r3 !3 &,*i+!"", %*!3i5% r%"i!6i"i&,: *ri+%: +//r& !' &i"i&,
!+r/33 9!ri/3 !**"i+!&i/'3. M/&/r+,+"%3: /' &% /&%r !': !9% 6%%' &r!i&i/'!"", */3i&i/'%
!3 9%i+"%3 / */$%r !' 3&,"%: $i+ !r% r##% !' /r% r!6"%. T%3% %!&r%3 !9% '/$ 6%%' +/*"%%'&% 6, &% !9!i"!6i"i&, / '%$ %3i#'3 !' &%+'/"/#i+!" i''/9!&i/'3.
M/r%/9%r: i#%r i"%!#% /%r% 6, &% %;%+&i9% !' %'&r,-"%9%" /%"3 !3 !"3/ !&&r!+&%
i'&%r%3& / &$/-$%%"%r +3&/%r. Gi9%' &i3 !r4%& */3i&i/'i'# / 3+//&%r3 !' /&/r+,+"%3:i& i3 '/& 3r*ri3i'# &!& &% '%$ 3%& / +3&/%r3 !3 *r%%rr% /&/r+,+"%3 &/ 3+//&%r3. >i&
6%&&%r #r/' +"%!r!'+%: "!r#%r $%%"3 !' 6%&&%r 33*%'3i/' /%r% 6, /&/r+,+"%3: &%, !r%
$%"" */3i&i/'% &/ +!*&r% &% ri3i'# %!' i' rr!" !r%!3 $%r% &%3% +!r!+&%ri3&i+3 !&&%r /3&.
S+//&%r3 !r% *%r+%i9% &/ 6% !i", 9%i+"%3: $i+ /%r /r% '+&i/'!" 9!"% 3+ !3 6r/!%r 3%!&: 6i##%r 3&/r!#% 3*!+% !' %!3i%r ri%. H/$%9%r: $i& &% 3%+/'-!' +!r !r4%&
%9%"/*i'#: ! *r%%r%'+% /r 3% +!r3 &/ '%$ &$/-$%%"%r3 !/'# 9%i+"% 6,%r3 +!''/& 6%
r"% /&. N%9%r&%"%33: &% *!3& %$ ,%!r3 !9% $i&'%33% ! 3i& i' *r%%r%'+% &/$!r3
#%!r"%33 3+//&%r3 (&!& !r% */*"!r !/'# $/%') $i&i' &% 3+//&%r3 3%#%'&. M/&/r+,+"%3/%r i#%r %" %i+i%'+,: #r%!&%r !++%"%r!&i/' !' /r% %'9ir/'%'&-ri%'"i'%33. Gi9%' &%
%+"i'i'# i%r%'+% i' *ri+%3 / 3+//&%r3 !' /&/r+,+"%3 i' &% *!3& %$ ,%!r3: &% *r%%r%'+%
!3 3i&% &/$!r3 /&/r+,+"%3. B%3i%3 ! +!'#% i' %/#r!*i+ *r/i"%: &%+'/"/#, !'r%+&i/' i' &% *ri+% i%r%'+% 6%&$%%' /&/r+,+"%3 !' 3+//&%r3: !'/&%r !+&/r &!& !3
$%i#% i' !9/r / /&/r+,+"%3 i3 &% i# r%-3!"% 9!"% &%, /%r. T3: &% +3&/%r i3
$i""i'# &/ *!, !' *-r/'& *r%i $i"% *r+!3i'# ! /&/r+,+"% i' %;+!'#% /r "/$%r !i'&%'!'+% !' ! r%"!&i9%", i#%r r%3!"% 9!"%.
36
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 37/111
Su,,"&
Ma)u$a%tu(s
A3 &% /""/$i'# #r!* i'i+!&%3: &% I'i!' &$/-$%%"%r i'3&r, i3 i#", +/'+%'&r!&%: $i&
&r%% *"!,%r3-H%r/ H/'! M/&/r3 L& (HHML): B!7!7 A&/ L& (B!7!7 A&/) !' TVS M/&/r
C/*!', L& (TVS) - !++/'&i'# /r /9%r 80K / &% i'3&r, 3!"%3 !3 i' F=200<. T% /&%r 4%, *"!,%r3 i' &% &$/-$%%"%r i'3&r, !r% i'%&i+ M/&/r C/*!', L& (MCL): i'%&i+
E'#i'%%ri'# L& (EL): LML L& (LML): =!!! M/&/r3 I'i! L& (=!!!): M!7%3&i+ A&/
L& (M!7%3&i+ A&/): R/,!" E'i%" L& (REL) !' H/'! M/&/r+,+"% S+//&%r I'i! (P) L&(HMSI).
A"&/# &% &r%% *"!,%r3 !9% /i'!&% &% !r4%& /r ! r%"!&i9% "/'# *%ri/ / &i%: &%ir i'i9i!" !r4%& 3!r%3 !9% '%r#/'% ! !7/r +!'#%. B!7!7 A&/ $!3 &% 'i3*&%
!r4%& "%!%r &i"" F=2000: !++/'&i'# /r 2K / &% &$/-$%%"%r i'3&r, 9/"%3 i' &%+/'&r, &!& ,%!r. B!7!7 A&/ /i'!'+% !r/3% r/ i&3 +/*"%&% /" /9%r &% 3+//&%r !r4%&.
H/$%9%r: !3 &% %!' 3&!r&% 3i&i'# &/$!r3 /&/r+,+"%3: &% +/*!', $i&'%33% !
#r!!" %r/3i/' / i&3 !r4%& 3!r%. HHML: $i+ ! +/'+%'&r!&% /' &% /&/r+,+"%3%#%'&: $!3 &% !i' 6%'%i+i!r,: !' !"/3& /6"% i&3 !r4%& 3!r% r/ 20K i' F=2000
&/ 0K i' F=200< &/ %%r#% !3 &% !r4%& "%!%r. TVS: /' &% /&%r !': $i&'%33% !'
/9%r!"" %+"i'% i' !r4%& 3!r% r/ 22K i' F=2000 &/ 1<K F=200<. T% 3!r% / TVS i'i'3&r, 3!"%3 "+&!&% /' ! ,%!r /' ,%!r 6!3i3 &i"" F=200 !3 i& +!'#% i&3 *r/+& i; 6&
!3 %+"i'% 3i'+% &%'.
37
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 38/111
T(%/)*"*#&
Hi&%r&/: &%+'/"/#, &r!'3%r &/ &% I'i!' &$/-$%%"%r i'3&r, &//4 *"!+% !i'", &r/#"i+%'3i'# !' &%+'i+!" +/""!6/r!&i/' (!3 i' &% +!3% / B!7!7 A&/ !' LML) !' 7/i'&
9%'&r%3 (HHML).
A &ir /r - &!& i3: &% 100K /$'% 363ii!r, r/&% - /' !9/r i' &% %!r", 20003. A+!3% i' */i'& i3 HMSI: ! 100K 363ii!r, / H/'!: J!*!'. T!6"% 2 %&!i"3 &% !""i!'+%3 /
3/% !7/r &$/-$%%"%r !'!+&r%r3 i' I'i!.
B%3i%3 &% 6%"/$ %'&i/'% &%+'/"/#, !""i!'+%3: S54i M/&/r C/r*/r!&i/' !3 !"3/
/""/$% &% 3&r!&%#, / 7/i'& 9%'&r%3 (SMC r%*/r&%", !+ir% %i&, 3&!4% i' I'&%#r!O9%r3%!3 Lii&% /r !'!+&ri'# !' !r4%&i'# S54i /&/r+,+"%3 i' I'i!).
Te-%l&$-al #$e/+2s Sele-# Pla4e!s
Natu( *$ A""ia)%( C*m,a)& P*'u%t
Ba7a7 Aut* T%+'/"/#i+!" &i%-* !$!3!4i H%!9, I'3&ri%3
L&: J!*!'
M/&/r+,+"%3
T%+'/"/#i+!" &i%-* T/4,! RD C/ L&: J!*!' T$/-$%%"%r3
T%+'/"/#i+!" &i%-* 6/&! C/r*: J!*!' Di%3%"
E'#i'%3
HHML J/i'& V%'&r% H/'! M/&/r C/: J!*!' M/&/r+,+"%3
KEL T%+'/"/#i+!" &i%-* H,/3'# M/&/r3
M!+i'%r, I'+
M/&/r+,+"%3
KEL Ti% * /r!'!+&ri'#
!' i3&ri6&i/'
I&!"7%&: I&!", S+//&%r3
LML T%+'/"/#i+!" &i%-* D!%"i M/&/r C/ L& M/&/r+,+"%3
H(*
M*t*s
T%+'/"/#i+!" &i%-* A*ri"i! / I&!", S+//&%r3
38
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 39/111
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 40/111
! %& $i& 3++%33 /' i&3 "!'+ !' &%r%!&%r: ! /3& / /%"3 !9% 6%%' "!'+% i' &i3
3%#%'& 6, 9!ri/3 *"!,%r3. >i"% B!7!7 A&/ "!'+% &% P"3!r3 (180 ++: 200++ !' 220++)
$i& i#i&!" &$i' 3*!r4 &%+'/"/#, (DTSFi) &!& /%r3 ! */$%r" %'#i'% !' %" %i+i%'+,/ 12 ++ /%"3. M/r%/9%r: i' &% r%+%'& *!3&: &% /&/r+,+"% 3%#%'& !3 $i&'%33% "!'+
/ 9%i+"%3 $i& i#%r %'#i'% +!*!+i&, (i#%r &!' 10++) !' */$%r (i#%r &!' 16*).
T%3% i'+"% /%"3 3+ !3 B!7!7 A&/ E"ii'!&/r !' R/,!" E'i%"3 T'%r6ir/""/$% 6, HHML3 !ri3! !' =!!! R1 !' /&%r 3*/r&3 6i4%3. T% *r/+&3 i' &i3
3%#%'& +!&%r /r 3&,"% +/'3+i/3 +/'3%r3. i&% ! %$ *"!,%r3 !r% %9%"/*i'# /%"3
+/6i'i'# %!&r%3 3+ !3 i#%r %'#i'% +!*!+i&,: /*&i i; / */$%r !' *%r/r!'+%:!' 3*%ri/r 3&,"i'#. H/$%9%r: &% %;&%'& / 3i& &/ &%3% *r/+&3 $/" %*%' /' &%
*/3i&i/'i'# / 3+ *r/+&3 i' &%r3 / *ri+%.
I' &% 3+//&%r3 3%#%'&: &% !r4%& /r *"!3&i+-6/i% 9!ri/!&i+ 3+//&%r3 +/'&i'%3 &/$i&'%33 #r/$& i' &% 3+%'!ri/ / /9%r!"" %+"i'% i' 3+//&%r 9/"%3. Hi#%r 9/"%3 !'
#r/$& !r% %3*%+i!"", &r% /r +%r&!i' 3+//&%r /%"3: 3+ !3 H/'! A+&i9!: &!& 6r/#& i'
'%$ &%+'/"/#, (6%3i%3 9!ri/!&i+ &r!'3i33i/') &/ r&%r i%r%'&i!&% &%3%"9%3. T3:
&% '%% &/ i%r%'&i!&% !' +r%!&% ! 'i+% !3 "% &/ +/*!'i%3 3&r%'#&%'i'# &%ir r%3%!r+!' %9%"/*%'& (RD) +!*!6i"i&i%3 !' r%+i'# &% %9%"/*%'& &i% /r '%$ /%"3.
INCREASING FOCUS ON E5PORTS=
40
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 41/111
F/r &% ir3& 'i'% /'&3 / F=200<: &$/-$%%"%r %;*/r&3 i'+r%!3% 6, <K /9%r &%
+/rr%3*/'i'# *r%9i/3: "% !i'", 6, /&/r+,+"%3 %9%' !3 %;*/r&3 / /&%r &$/-$%%"%r3$%r% %!"&,. >i"% /&/r+,+"% %;*/r&3 i'+r%!3% 6, ?0K: 3+//&%r !' /*% %;*/r&3i'+r%!3% 6, 2K !' 2<K r%3*%+&i9%",.
M/&/r+,+"% %;*/r&3 6, B!7!7 A&/: HHML !' TVS !9% r%*/r&% ! r/63& #r/$& i' F=200<
!' !r% %;*%+&% &/ i'+r%!3% r&%r i' &% %i &%r.
A"&/# &% I'i!' &$/-$%%"%r !'!+&r%r3 !9% /r!,% /' &%ir /$' i' &%ir &!r#%&
%;*/r& !r4%&3: &%r% !9% 6%%' i'3&!'+%3 / &i%-*3 $i& &% &%+'/"/#, *!r&'%r3. B!7!7 A&/3
&i%-* $i& !$!3!4i &/ 7/i'&", !r4%& B!7!7 *r/+&3 i' Pi"i**i'%3 i3 ! +!3% i' */i'&. U'%r
&% &i%-*: M3 !$!3!4i M/&/r3 Pi"i**i'%3 C/r*/r!&i/' !3 6%%' !**/i'&% !3 %;+"3i9%i3&ri6&/r3 &/ !r4%& 3%"%+& B!7!7 &$/-$%%"%r3 &!& i'+"% B,4: C!"i6%r 11 !' >i' 12.
T%3% 9%i+"%3 !r% 6%i'# 3%'& &/ Pi"i**i'%3 i' &% +/*"%&%", 6i"& 'i& (CBU) /r. O&%r
3&r!&%#, / %;*!'i'# i'&%r'!&i/'!" *r%3%'+% +/'3i%r% 6, %$ *"!,%r3 i3 &!& / 3%&&i'# *!33%6", "i'%3 i' 3%"%+& S/& E!3& A3i!' +/'&ri%3 %i&%r /' &%ir /$' /r i' *!r&'%r3i* $i&
"/+!" *"!,%r3. B%3i%3: *"!'3 / 3%"%+& /9%r3%!3 &%+'/"/#, *!r&'%r3 &/ 3/r+% r/ &%ir I'i!'
*!r&'%r3 !' *"!'3 / #"/6!" !7/r3 &/ %9%"/* &%ir I'i!' !'!+&ri'# 'i& !3 ! 3/r+i'#6 !, !"3/ "%! &/ i'+r%!3% i' &$/-$%%"%r %;*/r&3 r/ I'i!.
41
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 42/111
SWOT ANALYSIS
St()#t/s=
• =!!! M/&/r *r/+&3 %;&%' r/ "!' &/ 3%! !' %9%' i'&/ &% 34i%3: $i&
!'!+&ri'# !' 63i'%33 /*%r!&i/'3 &!& i'+"% %9%r,&i'# r/ /&/r+,+"%3: PSA
%"%+&r/-,6ri 6i4%3: !ri'% !' */$%r *r/+&3 &/ !&//&i9% %'#i'%3.
• C/'&i'/3", /%3 *r/+& i*r/9%%'& i' !++/r!'+% $i& %!'i'# +3&/%r3.
• T% i3&ri6&i/' '%&$/r4 / =!!! M/&/r3 i3 9%r, $i% !' 3*r%! !+r/33 &% +/'&r,.
• Pr/6!6", &% 6%3& i' &%r3 / RD !+i"i&,.
• H!3 #r%!& 6r!' '!% !' +/!'3 "/& / r%3*%+& !/'# 6i4%r3 +/'i&,.
W(a<)(ss=
• N!rr/$ *r/+& "i'% i' &%r3 / /&/r+,+"%3.
• =!!!3 3&r!&%#, /r I'i!' !r4%& $!3 /' ri#& !""%,$!,: 6& 3/%$%r% /$' &%
"!'%: &%, !r% 3&i"" r%",i'# /' +/'9%'&i/'!" /%" $i+ '/ "/'#%r i' 3%.
• =!!! %3*i&% &% *r/i3% !3 !i"% &/ %"i9%r !' i3 3&i"" !' '%r/# i' &% r!+% &/
&/*.
• A 3%ri%3 / '3++%33" !' "/* 6i4%3 !9% %r/% &% "%#!+, / R@100 !' RD0.
42
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 43/111
O,,*tu)iti(s=
• T% /&/r+,+"% !r4%& !3 6%%' #r/$i'# !& ! *%'/%'!" r!&% !' &%r% !3 6%%' ! 3i&
i' &% +/'3%r *r%%r%'+%3 r/ 2 3&r/4% 6i4%3. =!!! /&/r3 !9% r%+/#'i5% &i3!' !r% 6ri'#i'# /& '%$ /%"3 / ? 3&r/4% 6i4%3 i&% r%#"!r", &/ +!&%r &% '%%3 /
&% +3&/%r3.
• C/'3%r3 !9% 6%+/% &%+'/"/#, +/'3+i/3 !' =!!! M/&/r3 !9% 6%3& RD
!+i"i&i%3. S/ &%, +!' &!* '%$ +/3&%r3 $i& i''/9!&i9% &%+'/"/#, i' /&/r+,+"%
%3i#' !' !'!+&ri'#.
• T%r% "i%3 "/& / */&%'&i!" i' 10++ !' !6/9% 3%#%'& !' =!!! !3 '/& !% %'/#
i'r/!3 i' &i3 3%#%'&.
T/(ats=
• C/'&i'/3 i9i3i/'3 / +3&/%r 3%#%'& !9% !% +/'9%'&i/'!" 6i4%3 $i+ $!3 &%
3&r%'#& / =!!! /&/r3.
• C/'3&!'& %!' /r *ri+% r%+&i/' r/ +3&/%r3.
• B!7!7 A&/ !' TVS !9% &!4%' "!r#% *!r& / &% !r4%& 3!r% r/ =!!!.
• Gr/$i'# +/*%&i&i/' i' &% i'3&r,: 6/& i' &% &%r3 / '%$ /%"3 !' *ri+%
'%r+&&i'#: &// i3 ! !&&%r / +/'+%r' !3 6/& &% 3!"%3 r%!"i5!&i/' !' /*%r!&i/'
!r#i'3 !, +/% '%r *r%33r%.
43
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 44/111
CHAPTER 94
CRITICAL REVIEW OFLITERATURE
LITERATURE REVIEW44
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 45/111
C3&/%r 3!&i3!+&i/' i3 !' !6i#/3 !' !63&r!+& +/'+%*& !' &% !+&!"
!'i%3&!&i/' / &% 3&!&% / 3!&i3!+&i/' $i"" 9!r, r/ *%r3/' &/ *%r3/' !' *r/+&3%r9i+%
&/ *r/+&3%r9i+%. T% 3&!&% / 3!&i3!+&i/' %*%'3 /' ! '6%r / 6/& *3,+/"/#i+!" !' *,3i+!" 9!ri!6"%3 $i+ +/-r%"!&% $i& 3!&i3!+&i/' 6%!9i/r3 3+ !3 r%&r' !'
r%+/%' r!&%. T% "%9%" / 3!&i3!+&i/' +!' !"3/ 9!r, %*%'i'# /' /&%r /*&i/'3 &%
+3&/%r !, !9% !' /&%r *r/+&3 !#!i'3& $i+ &% +3&/%r +!' +/*!r% &%
/r#!'i5!&i/'3 *r/+&3.
B%+!3% 3!&i3!+&i/' i3 6!3i+!"", ! *3,+/"/#i+!" 3&!&%: +!r% 3/" 6% &!4%' i' &% %/r& /
!'&i&!&i9% %!3r%%'&. T%3% &%' /!i'3 / 3!&i3!+&i/' i'+"% !"i&,: V!"%:
Ti%"i'%33: Ei+i%'+,: E!3% / A++%33: E'9ir/'%'&: I'&%r-%*!r&%'&!" T%!$/r4: Fr/'&
"i'% S%r9i+% B%!9i/r3: C/i&%'& &/ &% C3&/%r !' I''/9!&i/'. T%3% !+&/r3 !r%
%*!3i5% /r +/'&i'/3 i*r/9%%'& !' /r#!'i5!&i/'!" +!'#% %!3r%%'& !' !r%/3& /&%' &i"i5% &/ %9%"/* &% !r+i&%+&r% /r 3!&i3!+&i/' %!3r%%'& !3 !' i'&%#r!&%
/%". T% 6!3i3 /r &% %!3r%%'& / +3&/%r 3!&i3!+&i/' i3 6, 3i'# &% #!* 6%&$%%'
&% +3&/%r3 %;*%+&!&i/' / *%r/r!'+% !' &%ir *%r+%i9% %;*%ri%'+% / *%r/r!'+%.
Ti3 *r/9i%3 &% %!3r%r $i& ! 3!&i3!+&i/' #!* $i+ i3 /67%+&i9% !' !'&i&!&i9% i'
'!&r% +3&/%r 3!&i3!+&i/' %!"3 *%r+%*&i/' / *%r/r!'+% i9i% 6, %;*%+&!&i/' /
*%r/r!'+%.
M!r4%&%r3 i' r%+%'& &i%3 !9% r%!"i5% &% i*/r&!'+% / !r4%&i'# /ri%'&!&i/': !' &i3 i3
6%i'# r%"%+&% i' &% !**"i+!&i/' / !r4%&i'# i; %"%%'&3. C/'3%r3 '%%3 !r%
'!%'&!" &/ &% /r"!&i/' / !', !r4%&i'# 3&r!&%#,: r/ %9%"/*i'# !+/'i+!&i/' *"!'. I& !, 6% $/r&$i"% &/ %;*"/r% &% i'&ri+!&% !3*%+&3 / +/'3%r
3!&i3!+&i/' "%9%" $i+ /+3%3 /' +/'3%r '%%3. T%3% +/'+%*&3 %'!6"% !r4%&%r3 &/
!'!",5% &% !++%*&!6i"i&, / 3&r!&%#i%3 *"!''% 6, &%.
E9%' &/# $% +!''/& 4'/$ %9%r,&i'# &!& i3 &/ 6% 4'/$': $% / '%% 3/% i' %*&
4'/$"%#% !6/& &% +/'3%r3: 3&!r&i'# $i& $/ i3 %. I3 &%r% ! r%!" I'i!' +3&/%r /r
&%r% i3 ! 3%& / 3&%r%/&,*%. A"" &% +/'9%'&i/'!" $i3/ i' !r4%& r%3%!r+ &%'3 &/ !9/r
&% 9i%$ &!& &!& &%r% !r% i3&i'+& &,*%3: !' $% '%% &/ i3/"!&% &% !++/ri'# &/ 3/%
*!r!%&%r !' "!6%" &%.C3&/%r 3!&i3!+&i/' !3 &% 4%, %"%%'& /r 3++%33 i' 63i'%33 i3 ! !7/r +/'+%r' /r !',
i'3&r,. I' &i3 *!*%r I !9% &ri% &/ *r/*/3% ! /$ +3&/%r 3!&i3!+&i/' "%9%" +!' !%+&
&% *%r/r!'+% / !' /r#!'i5!&i/'.
C3&/%r 3!&i3!+&i/': ! 63i'%33 &%r: i3 ! %!3r% / /$ *r/+&3 !' 3%r9i+%3 3**"i%
6, ! +/*!', %%& /r 3r*!33 +3&/%r %;*%+&!&i/'. I& i3 3%%' !3 ! 4%, *%r/r!'+%
i'i+!&/r $i&i' 63i'%33 !' i3 *!r& / &% /r *%r3*%+&i9%3 / ! B!"!'+% S+/r%+!r. I' !
45
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 46/111
+/*%&i&i9% !r4%&*"!+% $%r% 63i'%33%3 +/*%&% /r +3&/%r3: +3&/%r 3!&i3!+&i/' i3
3%%' !3 ! 4%, i%r%'&i!&/r !' i'+r%!3i'#", !3 6%+/% ! 4%, %"%%'& / 63i'%33 3&r!&%#,.
T%r% i3 ! 363&!'&i!" 6/, / %*iri+!" "i&%r!&r% &!& %3&!6"i3%3 &% 6%'%i&3 / +3&/%r
3!&i3!+&i/' /r ir3.
M(asui)# %ust*m( satis$a%ti*)
Or#!'i5!&i/'3 !r% i'+r%!3i'#", i'&%r%3&% i' r%&!i'i'# %;i3&i'# +3&/%r3 $i"% &!r#%&i'#
'/'-+3&/%r3 %!3ri'# +3&/%r 3!&i3!+&i/' *r/9i%3 !' i'i+!&i/' / /$ 3++%33"
&% /r#!'i5!&i/' i3 !& *r/9ii'# *r/+&3 !'/r 3%r9i+%3 &/ &% !r4%&*"!+%.
S("(%ti)# Ta#(t Ma<(t
A r%9i%$ / !r4%&i'# /**/r&'i&i%3 /&%' %"*3 i' i%'&i,i'# i3&i'+& +/'3%r 3%#%'&3
$i& 9%r, i3&i'+& $!'&3 !' '%%3. I%'&i,i'# &%3% #r/*3: "%!r'i'# /$ &%, 6%!9% !'
/$ &%, !4% &%ir *r+!3% %+i3i/'3 %'!6"%3 &% !r4%&%r &/ %3i#' !' !r4%& *r/+&3/r 3%r9i+%3 *!r&i+"!r", 3i&% /r &%ir $!'&3 !' '%%3.
Bas(' *) (a"i( '*)( (s(a%/ $*""*wi)# %*)%"usi*) w(( 'aw) a6*ut Yama/a as a
Ba)' i) tw* w/(("( i)'ust&
• =!!!3 /67%+&i9%
46
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 47/111
I& *r/+%3 6i4%3 &!& !9% 3*%% !' */$%r irr%3*%+&i9% / &% i"%!#%.
• C3&/%r3 !#%
20- ,%!r3.
• I'+/% #r/* -
U**%r i"% +"!33 !' i# +"!33
• Pr/%33i/'
S&%'&3 !' ,/'# %;%+&i9%3
• Pri% /+3
S&,"%
P%r/r!'+%
V!"% / /'%,
B!3% /' %!r"i%r r%3%!r+ /'% H%r/ H/'!: B!7!7 A&/ !' E'i%" /&/r+,+"%3 !9% +/%
/& &/*3 i' &% +3&/%r 3!&i3!+&i/' r!&i'#3 i' &% 200< TNS M/&/r+,+"% T/&!" C3&/%r
S!&i3!+&i/' S&, +/'+&% 6, TNS A&//&i9%.
47
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 48/111
T% 3&, 3!,3 &!& '%$", "!'+% /&/r+,+"%3 i'+"i'# &% S*"%'/r N@G !' CB
E;&r%% r/ H%r/ H/'!: Di3+/9%r 1 r/ B!7!7 A&/ !' B""%& 0 r/ E'i%" !9%
6%%' r!'4% i#%3& i' &%ir r%3*%+&i9% 3%#%'&3.
T% 3&, $!3 +/'+&% 6, +/*i"i'# r%3*/'3%3 / /r% &!' <:000 '%$ /&/r+,+"% 6,%r3
!3 r%#!r3 &% *%r/r!'+% / /r% &!' 0 /%"3 !+r/33 *!r!%&%r3 "i4% 3!"%3 3!&i3!+&i/':
*r/+& !"i&,: /&/r+,+"% *%r/r!'+% !' %3i#': !&%r-3!"%3 3%r9i+%: 6r!' i!#%: !'
+/3&-/-/$'%r3i*.
T% i'%; 3+/r% *r/9i%3 ! %!3r% / 3!&i3!+&i/' !' "/,!"&, &!& ! #i9%' /%" /r 6r!'
%'7/,3 !/'# i&3 +3&/%r3.
T% 3&, !"3/ /' &!& &% %;*%+&!&i/' / &% 6,%r / 3&!'!r /&/r+,+"%3 (%'&r, "%9%"
6i4%3) !3 #/'% * r/ &% *r%9i/3 "%9%": '/$ &% 6,%r !"3/ %;*%+&3 3ii"!r !&&%'&i/' !'
+/i&%'& !3 &% 6,%r / i#%r 9!"% 6i4%3.
S&,"i'# / &% 6i4%3 i' %;%+&i9% 3%#%'& i3 #!i'i'# i*/r&!'+% i' /9%r!"" +3&/%r
3!&i3!+&i/'. I' &r!'3!+&i'# $i& &% 3%r9i+% %!"%r: +/*%&i&i9% *ri+i'# !' %;*"!'!&i/' !9%
#!i'% i*/r&!'+% !3 $%"" !3 !9% i# i*!+& /' r%&%'&i/'.
F/r &% **%r %;%+&i9% 3%#%'& "!&%3& &%+'/"/#, !' 3&,"% !9% #!i'% i*/r&!'+%.
E;*"!'!&i/' / %!&r% !' 6%'%i& #!i'% i' &%r3 / 3&!&% i*/r&!'+% $i"% S!"%3*%r3/'
4'/$"%#% i*!+&3 "!r#%", /' r%&%'&i/'.
Pr%i 3%#%'& 6,%r3 !r% !& &% +%'&%r / /+3 /r !"" / &% !'!+&r%r3 &!& !9%
%+!&% &% +3&/%r !' %*/$%r% i &/ 6, +/'3+i/3", !&%r +/*!ri'# !"" &%/*&i/'3: '/$ % %;*%+&3 !'!+&r%r3 &/ #i9% i &% 6%3& &%+'/"/#,: % %3&i/'3
3!"%3*%r3/' !' "//4 /r &% 6%3& i'!'+i'# /*&i/'3 !9!i"!6"% !' %!'3 i+4 3%r9i+%.
F/r &r% *r+!3%3 &% *r%%r%'+% /r /&/r+,+"%3 $i& i# %'#i'% +!*!+i&, (10++ !'
!6/9%) i3 3%%' i' !"" /r r%#i/'3 / &% +/'&r, /$%9%r i& i3 !"/3& <0K i' 3/& +"/3%",
/""/$% 6, $%3&. A+r/33 &% +/'&r,: +"/3% &/ 2?K / +rr%'& /&/r+,+"% /$'%r3 i'&%' &/
*#r!% &/ ! /r-$%%"%r !3 &%ir '%;& 9%i+"%. T% *r/*%'3i&, &/ *#r!% &/ ! +!r i3 i#%r i'
&% '/r& !3 +/*!r% &/ /&%r *!r&3 / &% +/'&r,.
48
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 49/111
CHAPTER 9
RESEARCHMETHODOLOGY
RESEARCH PROBLEM AND OB+ECTIVE=
R%3%!r+ i' +//' *!r"!'+% r%%r3 &/ 3%!r+ /r 4'/$"%#%. R%3%!r+ i3 !' !+!%i+
!+&i9i&, !' !3 3+ i& i3 3% i' ! &%+'i+!" 3%'3%. A++/ri'# &/ C"i/r >//,: r%3%!r+
49
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 50/111
+/*ri3%3 %i'i'# !' r%%i'i'# *r/6"%3: /r"!&i'# ,*/&%3i3 /r 3##%3&i'# 3/"&i/'3:
+/""%+&i'#: /r#!'i5i'# !' %9!"!&i'# !&!: !4i'# %+&i/'3 !' r%3%!r+ +/'+"3i/'3 &/
%&%ri'% $%&%r &%, i& &% /r"!&i'# ,*/&%3i3.
Pima& *67(%ti8(
T% r%3%!r+ %'+/*!33%3 &% *ri!r, /67%+&i9% / +/*!ri3/' !' !'!",3i3 / =!!! 6i4%3
$i& r%3*%+& &/ /&%r 6r!'3 *r%9!i"i'# i' &% !r4%& i.%. H%r/ H/'!:H/'! : B!7!7 : TVS !'
S54i .
T% *ri!r, !i i3 &/ i'&%r*r%& &% 3!&i3!+&i/' "%9%" / +3&/%r3 3i'# =!!!3
6i4%3 !' &/ i' /& &% !r%!3 i' $i+ i& '%%3 &/ i*r/9% &/ %9%"/* ! 6%&&%r *%r+%*&i/' i'
&% i' / i&3 +3&/%r3 . i& %'&!i"3 !3 &/ 3##%3& =!!! /$ &/ 6%+/% ! '/. 1 +3&/%r
/ri%'&% +/*!',
S(%*)'a& *67(%ti8(
T/ #/ i' %&!i": &% r%3%!r+ i'+"%3 &% 3&, / +/*!r!&i9% 3!&i3!+&i/' "%9%" /
+3&/%r3 3i'# i%r%'& 6i4% 6r!'3 &% 9!ri/3 !r%!3 $%r% +/*%&i&/r3 3*%r3%% !' &%
!r%!3 $%r% &% +/*%&i&/r3 "!+4.
Fr&%r/r% &% r%3%!r+ !i3 &/ i' /& &% r%"!&i9% !r4%& +!*i&!"i5!&i/' /
=!!! i' &% &$/ $%%"%r i'3&r, !' &/ 3##%3& 3/% +/'+r%&% !' !63/"&% %!3r%3 &/
#i9% ! ri3% &/ i&3 3!r% i' &% &$/ $%%"%r 3%#%'&.
R(s(a%/ P*%(ss
• E;t()si8( Lit(atu( Su8(&= B%/r% 3&!r&i'# &% r%3%!r+ i'-%*& 3&, / &% &/*i+
$!3 /'% &/ /r ! +"%!r *i+&r% / $!& !' /$ r%3%!r+ i3 &/ 6% /'%.
• F*mu"ati)# t/( R(s(a%/ P*6"(m T% '%;& 3&%* $!3 &/ i' /& &% *r/6"% / &%
+!3%. T%' &% *r/6"% $!3 '%r3&// &/r/#", !' r%*r!3i'# &% 3!% i'&/
50
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 51/111
%!'i'#" &%r3 r/ !'!",&i+!" */i'& / 9i%$. Ti3 3&%* i3 / #r%!&%3& i*/r&!'+% i' &%
%'&ir% r%3%!r+.
• D(si#) *$ u(sti*))ai( A %3&i/''!ir% $!3 %9%"/*% /r &% 3r9%,. T%
%3&i/''!ir% i3 / 3&r+&r% &,*%. M/3& / &% %3&i/'3 $%r% 6!3% /' */i'& 6i*/"!r
Li4%r& S+!"%.
• D(t(mi)i)# t/( Sam,"( Si@( N%;& 3&%* i3 &/ %&%ri'% &% '6%r / &/ 6% &!r#%&%
r/ 9!ri/3 !#%3: /'&", 3!"!r,: !' #%'%r. S/ ! &/&!" / 200 *%/*"% $%r% 3r9%,%.
• C*""(%ti)# t/( 'ata= T% !&! $!3 +/""%+&% r/ 9!ri/3 +"!33 / *%/*"% 6!3% /' !#%:
3%;: i'+/%: "/+!&i/'.
• A)a"&sis *$ Data= T% !&! +/""%+&% r/ 9!ri/3 *%/*"% $!3 3%#r%#!&% i'&/ 9!ri/3
+!&%#/ri%3 i' /r%r &/ !'!",5% i&. A'!",3i3 $!3 /'% 6!3% /' /r% &!' 20 i%r%'&
*!r!%&%r3.
•
G()(a"i@ati*) a)' I)t(,(tati*)= D!&! $!3 &%3&% !' *%" 3%9%r!" &i%3: !' &%'#%'%r!"i5!&i/'3 $%r% r!$' r/ &% !'!",3i3.
• P(,aati*) $* t/( (,*t L!3&", r%*/r& !6/& &% r%3%!r+ i3 !%.
R(s(a%/ D(si#)=• E;*"/r!&/r, R%3%!r+ %3i#'
F/+3 Gr/*
Pri!r, !&! !'!",3i3
C*""(%ti*) *$ Data=
• !"i&!&i9% D!&!
51
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 52/111
Sr9%,
%3&i/''!ir%3
Sam,"i)# J#%'&!" S!*"i'#
Si*"% R!'/
Sam,"( D(si#) =
S!*"i'# !, 6% %i'% !3 &% 3%"%+&i/' / &% 3/% *!r& / !' !##r%#!&% /r &/&!"i&, /' &%
6!3i3 / $i+ ! 7#%'& /r i'&%r%r%'+% !6/& &% !##r%#!&% /r &/&!"i&, i3 !%. I& i3 &%
*r/+%33 / /6&!i'i'# i'/r!&i/' !6/& %'&ir% */*"!&i/' 6, %;!i'i'# /'", ! *!r& / i& i'
$i+ #%'%r!"i5!&i/'3 /r i'"%'+%3 !r% r!$' 6!3% /' &% 3!*"% !6/& &% *!r!%&%r /
*/*"!&i/' r/ $i+ 3!*"%3 !r% &!4%'.
S!*"% Si5% A &/&!" / 200 *%/*"% !9% 6%%' %3&i/'% /r &% *r*/3% / i""i'# * &%
%3&i/''!ir%.
• D(tai"s *$ t/( Su8(& C*)'u%t('
S!*"% Si5% 200
T!r#%& P/*"!&i/' 20-2 ,%!r3
52
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 53/111
2-0 ,%!r3
0 !' !6/9%
Ar%! C/9%r% D%"i N%$ D%"i: N/i! Gr%!&%r N/i!
S!*"i'# Si*"% R!'/
T,*% / %3&i/''!ir% S&r+&r% */i'& Li4%r& S+!"%
T,*% / %3&i/'3 C"/3% %'% %3&i/'3
SCOPE OF STUDY
T% r%3%!r+ $!3 +!rri% /& &/ i' !+&/r3 $i+ i'"%'+% +3&/%r 3!&i3!+&i/' "%9%" &/!;i "%9%". T% 3&, *r/7%+&3 &!& +3&/%r 3!&i3!+&i/' "%9%" +!'#% $i& +!'#% i'
9!ri/3 !+&/r3 "i4% *+!$%& sales e3al+a#$%, *+!$%& *el$3e!4 #e 3e$-le a%* a#e! sales
e3al+a#$%.
Ti3 r%3%!r+ i3 !' !&&%*& &/ *r/9i% %%6!+4 &/ M/&/r+,+"% !'!+&r%r =!!!
M/&/r3 I'i! L&. 3/ &!& &%, +!' 6ri'# !6/& +!'#%3 i' 9!ri/3 %*!r&%'&3 / &%ir
/r#!'i5!&i/' $i+ $i"" %"* &% i' 6%+/i'# N6%r 1 /&/r+,+"% 6r!' i' I'i!.
F/r i'3&!'+% ri'# r%3%!r+ !+&/r3 3+ !3 &%+'/"/#,: !i'&%'!'+%: "//43: 3&,"%:
6r!' i!#%: 6%!9i/r / %!"%r3: &i%", %"i9%r, / /+%'&3 !' 6i4% !' *r/*%r
i'/r!&i/' !6/& &% *r/+& $%r% +/'3i%r%.
Ti3 r%3%!r+ $/" #i9% '%+%33!r, %&!i"3 &/ =!!! /&/r3 3/ &!& i& +/" 4'/$ &%
9!ri/3 !+&/r3 &!& !%+& +3&/%r 3!&i3!+&i/' "%9%" !' &%' i'i&i!&% !**r/*ri!&%
+!'#%3 &/ !4% i& N6%r 1 /&/r+,+"% 6r!' i' I'i!.
53
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 54/111
54
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 55/111
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 56/111
DATA COLLECTION AND PRESENTATION
T% r%3%!r+ r%ir% +/""%+&i/' / ir3& !' *ri!r, !&! r/ &% r%3*/'%'&3. &%
r%3*/'%'&3 '%+%33!ri", $%r% &/ 6% 6i4% 3%r3 . T%, $%r% %;*/3% &/ ! %3&i/''!ir%+/'&!i'i'# i%r%'& *!r!%&%r3 /r &% %9!"!&i/' / &%ir 3!&i3!+&i/' "%9%" .&% 6r/! *!r!%&%r3 $%r%
• Dri'# 3!"%3 %9!"!&i/' .
• Dri'# 9%i+"% %"i9%r, .
• A&%r 3!"%3 %9!"!&i/' .
I& $!3 %;*%+&% &!& &% r%3*/'%'&3 $%r% /'%3& $i"% !'3$%ri'# &% %3&i/'3 $i& *r/*%r
+/'3i%r!&i/' / &% 6r!' i!#% / &% 6i4% &%, $%r% +rr%'&", 3i'# . T% %3&i/''!ir%+/'&!i'% "i<(t s%a"i)# &/ r!&% 9!ri/3 *!r!%&%r3 .
T% r%3*/'%'&3 $%r% 3/ 3%"%+&% &!& &%, $%r% r%*r%3%'&!&i9% / 9!ri/3 3%#%'&3 / 6i4%
3%r3 . &% r%3*/'%'&3 $%r% %3&i/'% /'
• P%&r/" **3
• S%r9i+% 3&!&i/'3
• E+!&i/'!" i'3&i&&%3
• V%i+"% 3/$r//3
• M!""3
• R%3i%'&i!" !r%!3 : !'
• F!+&/ri%3
T% r%3"&3 !' r%3*/'3%3 $%r% r%+/r% /' ! SPSS 'ata 8i(w( (S&!&i3&i+!" P!+4!#% /r
S/+i!" S+i%'+%3) *!r!%&%r3 $%r% %i'% /' ! SPSS 8aia6"( 8i(w( . &% '%;& 3&%* $!3 &/r' &% SPSS !' !+ir% 3*%+ii+ r%3"&3 *%r&!i'i'# &/ &% r%3%!r+ /'% .
T% i'i'#3 !' !'!",3i3 +/*"%%'&i'# &/ r%3"&3 !r% i3+33% i' &% +!*&%r3 &/
/""/$ .
56
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 57/111
CHAPTER 9
GRAPHICAL DATA
ANALYSIS ?
INTERPRETATION
57
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 58/111
DATA ANALYSIS
T% !&! !'!",3i3 */r&i/' i3 &% 6!+46/'% / !', *ri!r, /r 3%+/'!r, r%3%!r+ . &%r% !r%9!ri/3 &//"3 / !&! !'!",3i3 &!& %"*3 &% r%3%!r+%r &/ i'&%r*r%& i3 !&! i'&/ i'!" r%3"&3 .
&% !&! +/""%+&% i' &i3 r%3%!r+ $!3 !'!",5% 3i'# &% /3& %%+&i9% &//" / !r4%&
r%3%!r+ i.%.:SPSS(3&!&i3&i+!" *!+4!#% /r 3/+i!" 3+i%'+%3)
T% *!r!%&%r3 $%r% 3%& * #i9i'# *r%%r%'+% &/ '/' %/#r!*i+ !+&/r3 /r% &!'
%/#r!*i+ !+&/r3. &% !&! $!3 !'!",5% /' &% &/&!" / 20 *!r!%&%r3 !3 %'&i/'% 6%"/$
i. +3&/%r3 !#%
ii. !ri&!" 3&!&3
iii. *r/%33i/'
i9. %+!&i/'
9. !&&i&% / %!"%r
9i. %;*"!'!&i/' / *r/+& %!&r%3 6, &% %!"%r .
9ii. 3!"%3 &%r3 !' +/'i&i/'3
9iii. *r/+& i3*"!, i' &% 3/$r//
i;. +"%!'"i'%33 i' 3/$r// !' 3%r9i+% 3&!&i/'
;. !&/3*%r%
;i. +"%!'"i'%33 / *r+!3% 6i4%
;ii. &i% &!4%' i' %"i9%r,
;iii. %;*"!'!&i/' / 6i4% '+&i/'3
58
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 59/111
;i9. PDI !' +%+43 !%
;9. Ti% &!4%' i' /+%'&!&i/'
;9i. S!"%3!' /""/$ *
;9ii. R%i'%r / ir3& 3%r9i+%
;9iii. A+&i/' &/ +/*"!i'3
;i;. R%*"!+%%'& +/'i&i/'
;;. D%!"%r r%*r%3%'&!&i/' / 6r!'
GRAPHICAL DATA INTERPRETATION
:. W/i%/ s(; *$ %ust*m( ,($( m*t* 6i<(
59
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 60/111
M!"% .
F%!"% 0.
I)t(,(tati*)s S/$' i' &% !6/9% #r!* 3/$3 &!& .K !"% !3 6%%' *r%%r!6", &/
/&/r 6i4% !' r%3& / %!"% *r%%r &!'.
60
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 61/111
2. W/at is t/( ,($(()%( *$ mai(' a)' u)mai(' ,(*,"( $* 6i<(s
M!rri% 1K
U'!rri% 8K
I)t(,(tati*)
8K '!rri% *%/*"% !&&i&% &/$!r3 /&/r 6i4% $%'%9%r r%3& / 1K !rri% *%/*"% !&&i&% &/$!r3
/&/r 6i4%.
61
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 62/111
4. W/i%/ a#( #*u, *$ %ust*m( ,($( m*t* 6i<( m*(
A#(
G*u,
:9
23
239
43
439
3 A6*ut 3
P(%()ta#( 3J 2J :J 3J
I)t(,(tati*)
K !#% #r/* / 18-2 *r%%rr% ! /&/r 6i4%: 20K / !#% #r/* 2-: 10K / !#% #r/* / -? !'
&% r%3& / !#% #r/* !6/9% ? ,%!r3 /".
62
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 63/111
. H*w '* ,*$(ssi*)a"*%%u,ati*)a" ,(*,"( s/*w t/(( ,($(()%( t*wa's
m*t* 6i<(=
S&%'& ?K
S%r9i+% ?0K
B3i'%33 K
S%" E*"/,% K
O&%r3 K
I)t(,(tati*)
O++*!&i/'!"", !' *r/%33i/'!" &% /&/r 6i4% !3 6%%' 3% i.%. ?K *r%%rr% 6, 3&%'&: i' &% 3%r9i+%
"%9%" i& i3 3% ?0K !' &% r%3& / 3% i' 63i'%33: 3%" %*"/,% !' /r /&%r *r*/3%3 3%.
63
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 64/111
3. H*w '* i)%*m( wis( %ust*m( s/*w t/(( i)t((st t*wa's m*t* 6i<(
10000-1000 K
1000-20000 ?0K
20000-0000 1K
0000-100000 K
A6/9% /'% "!+ K
I)t(,(tati*)
I' &% 6!3% / %+/'/i+!"",: i& i3 3% i' &% 6!3% / i'+/% i.%. K / i'+/% #r/* 10:000-1:000: ?0K
/ 1:000 - 20:0000: 1K / i'+/% #r/* / 20:000-0:000 !' r%3& / 3% i' &% r!r%", !6/9% i'+/% /
0:000.
64
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 65/111
. W/i%/ %*m,a)& *$ 6i<(s is ,($((' m*st"& 6& %ust*m(s
H%r/ H/'! ?0K
B!7!7 ?K
=!!! 10K
TVS K
H/'! 2K
I)t(,(tati*)
?0K /&/r 6i4% +/*!', !' i&3 /%"3 "i4% 6, *%/*"% / H%r/ H/'!: 3%+/' */3i&i/' / B!7!7 !' &ir
*/3i&i/' / =!!! !' r%3& / TVS !' /&%r +/*!'i%3.
65
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 66/111
. A( %ust*m(s satis$i(' wit/ t/( 6i<(s t/(& us(
=%3 .0K
N/ 0.0K
I)t(,(tati*)
A**r/;i!&%", 100K +3&/%r 3!&i3!+&i/' "%9%" / /&/r 6i4% *r/+&3 !' ! r!r%", +!' 3!, &!& '/
+/%'&3 !6/& i&.
66
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 67/111
. F* w/i%/ s,(%i$i% $(atu( 6i<(s a( us(' 6& t/( %ust*m(s
S*%% ?0K
P/$%rBHP K
Mi"%!#% 0K
D%3i#' K
Br!' K
Pi+4 * 2K
C/"/r K
C//r& 8K
I)t(,(tati*)
K !#% #r/* / 18-2 *r%%rr% ! /&/r 6i4%: 20K / !#% #r/* 2-: 10K / !#% #r/* / -? !'
&% r%3& / !#% #r/* !6/9% ? ,%!r3 /".
67
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 68/111
1. H*w '* ,(*,"( %*m( t* <)*w a6*ut m*t* 6i<(s
TV K
N%$3*!*%r 1K
Fri%' 12K
Pr/+& S/$ 10K
F!i", 8K
T%3& Ri% 2K
I'&%r'%& 10K
H/!ri'# 8K
I)t(,(tati*)
T% !$!r% !' 4'/$ !6/& /&/r 6i4% *r/+&3 !6/& K 6, TV +!''%"3: 1K '%$3*!*%r3 !#!5i'%3:
12K 6, ri%'3: 10K 6, *r/+& 3/$: 10K &r/# i'&%r'%&: 8K 6, !i", !' /&%r3 &r/# &%3& rii'#
!' /!ri'#3.
68
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 69/111
: $* w/at (as*) ,(*,"( us( 6i<(
P!33i/' 0K
S%" S!&i3!+&i/' 8K
Cri3i'# L/'#
Dri9% 0K
S/$ O 2K
C/&i'# 20K
P/$%r 10K
I)t(,(tati*)
T% /3& i*/r&!'& &i'#3 &/ "i4%$i3% !', 6r!' / /&/r 6i4% &r/# +/*!',: 6r!': *!33i/' !'
!3i/': 3!&i3!+&i/' !' +//r&!6i"i&, i.%. i' &% 6!3% / *!33i/' 0K: "/'# ri9% 0K: +/&i'# 20K
!' */$%r 10K !' &% r%3& / /&%r3.
69
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 70/111
::. F* w/*m %ust*m( "i<( t* ,u%/as( a 6i<(
F!i", ?0K
=/r3%" 0K
S/' 20K
Gir" Fri%' 10K
I)t(,(tati*)
T% +//' !+&/r $i+ i3 &% 6i4% !3 6%%' *r+!3% 3/%/$ &% !i' !i &/ !+&/ri5% &% +/i&
/r !i",: 3%": 3/' /r !#&%r !' /&%r3.
Fir3&",: ?0K / 6i4% !3 6%%' *r+!3% !9i'# i' &% i' / !i", +/i&: 3%" 0K: 20K /r 3/' !'
10K /r /&%r3.
70
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 71/111
:2. W/& 'i' &*u ,u%/as( a 6i<(
Br!' V!"% 80K
D%3i#' K
P6"i+i&, 1?K
S+%% 0K
Gi& 1K
I)t(,(tati*)
T% 6i4% !3 *r+!3% !++/ri'# &/ 6r!' 9!"%: %3i#': *6"i+i&, !' /&%r3 6!3%. T% +//' !+&/r: i'
&% *r%3%'& ir3&", 6r!' 9!"% i3 &% !i' !+&/r i.%. 80K *%/*"% !3 6%%' *r+!3% !', /&/r 6i4% !'
1?K !3 6%%' *r+!3% !9i'# &% !i' !+&/r / *6"i+i&,.
71
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 72/111
:4. W/i%/ t&,( *$ 6a<(s a( m*st"& ,($((' 6& t/( %ust*m(s
Di3+ Br!4% 8K
Dr Br!4% 1K
I)t(,(tati*)
T% !i' !+&/r i3 3% /r +3&/%r !9/r!6", &r/# i3+ 6r!4% !' r 6r!4%. I& i3 80K 3% i3+
6r!4% !' r%3& / 3% r 6r!4%.
72
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 73/111
1?. W/i%/ t&,(s *$ w/(("s a( m*st"& ,($((' 6& t/( %ust*m(s
S*/4% >%%" 20K
A""/, >%%" 80K
I)t(,(tati*)
T% !i' !&&r!+&i/' &r/# 3*/4% $%%"3 !' !""/, $%%"3: i.%. i3 80K +3&/%r3 *r%%rr% &/ !""/, $%%"3
!' r%3& / *r%%rr% &/ 3*/4% $%%"3.
73
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 74/111
:3. H*w was &*u (;,(i()%( a$t( usi)# t/( 6i<(
G// 20K
E;+%""%'& <K
S!&i3!+&/r, K
N/& G// 0K
I)t(,(tati*)
I' &% /3& *r%%rr% &r/# %;*%ri%'+% i.%. &% #//: !' %;+%""%'+% !' 3!&i3!+&/r, 6!3%. I' &% 3r9%,
i& !3 6%%' /' &!& <K %;+%""%'+% !' 20K !3 6%%' &%""i'# !6/& $i& #// &%%.
74
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 75/111
:. H*w '* %ust*m( wa)t t/( s(8i%i)# *$ /is m*t* 6i<( t* 6( '*)(
S/$r// K
R/!M%+!'i+ K
I)t(,(tati*)
T% !i' i*/r&!'& &i'# &!& &% /&/r 6i4% 3%r9i+i'# !+&/r $%r% i& $i"" 6% 6%&&%r / /r &!&. K
+3&/%r3 !&&i&% &/$!r3 3%r9i+i'# / /&/r 6i4% i' 3/$r// !' r%3& / r/! %+!'i+.
75
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 76/111
:. D* %ust*m(s #(t $u"" 8a"u( *$ m*)(& $* t/( 6i<( t/(& ,u%/as('
=%3 100K
N/ 0K
I)t(,(tati*)
100K +3&/%r3 !&&i&% !3 6%%' /' &/$!r3 "" 9!"% /'%, !3 &!4%' /9%r !"" &% *r/+&3.
76
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 77/111
:. H*w '* %ust*m( $((" a6*ut '(a"( s(8i%(s t*wa's t/( %u()t 6a)'
E;&r%%", >%"" ?K
V%r, >%"" 0K
A9%r!#% N/& V%r,
>%"" K
N/& >%"" !& A"" 0K
I)t(,(tati*)
=%3: 0K +3&/%r3 !3 6%%' i#"i#& !6/& 6r!'3 !' +!' !9% 9%r, $%"" $%'%9%r ?K %;&r%%", $%""
!' r%3& / !9%r!#%.
77
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 78/111
CHAPTER9
FINDINGS OF RESEARCH
78
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 79/111
FINDING OF RESEARCH
:. O& / &% 3i; 6r!'3 +/9%r% &% r%3*/'%'&3 / S54i !r% #%'%r!"", !rri% $i"% /&%r
6r!'3 !9% '!rri% +3&/%r3.
2. T% !9%r!#% !#% / ! =!!! +3&/%r +/%3 /& &/ 6% 2-0 ,%!r3!3 +/*!r% &/ /&%r3
6r!'3 !9%r!#% +3&/%r3 !#% $i+ i3 21-2 ,%!r3.
4. >%' %;*"!'!&i/' / *r/+& %!&r%3 +/%3 i'&/ 9i%$ /'", =!!! +3&/%r3 r!'4
&% !9%r!#% /&%r3 3!,3 i&3 #//.
. H%r/ H/'! !' H/'! !r% /3& !9/r% 6r!'3 $%' &i%", %"i9%r, / 6i4% +/%3 i'&/
*i+&r%.
3. S54i +3&/%r3 3!,3 &!& &%, !9% &/ r' !&%r &%ir %!"%r3 /r &% /+%'&!&i/' /
&% %"i9%r, /'% $i"% /&%r3 3!, &%, !r% 3!&i3i%.
. =!!! i3 6%3& $%' 3!"%3 /""/$ * !&%r %"i9%r, i3 +/'+%r'%.
. T% /3& i*/r&!'& */i'& &!& +/%3 * !&%r !'!",3i3 i3 &!& !"/3& %9%r, 6r!' /
+3&/%r $!'&3 ! +!'#% 6& =!!! +3&/%r3 !r% #%'%r!"", "/,!" &/ &%ir 6r!'.
T/ +/'+"% i& +!' 6% 3!i &!& !"/3& %9%r, 6r!' "!+43 i' &%r3 / 3!"%3 /""/$ *. S/
&i3 i3 &% !r%! $%r% =!!! +!' /+3 !' */3i&i/' i&3 6i4%3.
S%+/'",: &%r% i3 #% !r4%& /r 6i4%3 6%+!3% !"/3& %9%r, 6i4% 3%r $!'&3 &/
+!'#% i&3 6i4% 6%+!3% / 3/% /r &% /&%r r%!3/'.
L!3&",: =!!! !3 ! #// !r4%& i!#% 6& ! i'i '6%r / 3%r3 !r% '%$. T%
/3& r!ri'# */i'& i3 &!& =!!! i'3*i&% / !9i'# ! "/$ !r4%& 3!r% i3 !6"% &/ r%&!i' /3& / i&3 +3&/%r3.
79
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 80/111
CHAPTER 9SCOPE OF FURTHER RESEARCH
SCOPE OF FURTHER RESEARCH80
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 81/111
T%r% !r% 9!ri/3 +/'+"3i/'3 &!& +!' 6% !rri9% !& r%#!ri'# &% I'i!' &$/$%%"%r i'3&r, !&%r &% %;%+&i/' / &i3 r%3%!r+ . 3&i"" &% r%3%!r+ +!' '/& 6% +/'3i%r%
!3 &/&!"", %;!3&i9% . T%r% !r% 9!ri/3 !r%!3 &!& !r% 6%,/' &% 3+/*% / &i3 r%3%!r+ . &i3
!ri3%3 &% '%% !' 3+/*% / r&%r r%3%!r+ i' &i3 !r%! . S/% / &% */33i6"% !r%'!3 +!' 6%!3 /""/$3
• F/r%+!3&i'# &% !r4%& /r &$/ $%%"%r i'3&r, i' +/i'# ,%!r3 .
• S&, / +/'3%r 6%!9i/r / I'i!' &$/ $%%"%r i'3&r, .
• D%9%"/*i'# ! /%" /r 3++%33 / ! *!r&i+"!r 6r!' /' &% 6!3i3 / !rri9%
+/'+"3i/'3.
• D%9%"/*i'# ! /%" / 6i4% /' &% 6!3i3 / r%3*/'3%3 / &% +3&/%r3 &/
3&!6i"i5% i' &% !r4%& %&%ri'i'# &% /*&i +/6i'!&i/' / i"%!#% !'
*ri+%.
81
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 82/111
CHAPTER 91
PROBLEM
IDENTIFICATION
82
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 83/111
PROBLEMS IN YAMAHA
• =!!! 6i4%3 !9% ! *//r i"%!#% i& '%%3 &/ +r%!&% ! */3i&i9% i!#% i' &% i' / i&3
+3&/%r3 .
• T%, "!+4 3&,"% !' i''/9!&i/'.
• =!!! "!+43 i' !##r%33i9% !r4%&i'# 3&r!&%#,.
• I'i!' +3&/%r3 !r% !i'", +/&%r3 !' '/& 6i4%r3.
• =!!! !3 '/ r!ri'# 10 ++ r!'#% 6i4%.
• P%/*"% !9i'# ! !"/ i!#% / R@-100.
• =!!! !3 "/3& &r3& !/'# I'i!' +/'3%r3 6, *r/+i'# 6i4%3 "i4% =B@: F!5%r !'
Li6%r/.
• Hi# !i'&%'!'+% +/3&.
• D%!r%r !++%33/ri%3.
• =!!! !3 '/ 9"'%r!6"% 6i4% &/ +/*%&% $i& i# i"%!#% 6i4%3 / TVS !' H%r/
H/'!.
83
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 84/111
CHAPTER 9:
SUGGESTIONS
84
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 85/111
SUGGESTIONS
1. INTRODUCTION OF NEW BRANDS =!!! 3/" i'&r/+% '%$ 6i4%3 i'
&% !r4%&. I& $i"" %i'i&%", !4% &% !r4%& /"i#/*/"i3&i+ : 6& $i"" i*r/9% &%+/'i&i/' / =!!! .
2. BIKE IN :3 CC SEGMENT =!!! /%3 '/& !3 !', 3++%33" 6i4% i' &i33%#%'&3. =!!! '%%3 &/ i'&r/+% ! 6i4% i' &i3 3%#%'& $i+ +!' +/*%&% $i&
&% /&%r 6r!'3 /' *ri+% : */$%r: *i+4-* : i"%!#% !' 3&,"% .
. INTEGRATION OF MARKETING AND R ? D DEPARTMENT 9 =!!! !3
#/& 6%3& RD !+i"i&i%3 !' i'&%r'!&i/'!" %3i#' / 3*/r&3 6i4%3. I& '%%3 &/ i'&%#r!&%
i&3 %/r&3 &/#%&%r $i& /&%r %*!r&%'& /r% 3*%+ii+!"", !r4%&i'# $i'# !' &r, &/#i9% +3&/%r3 $!& &%, $!'&.
?. I& !3 6%%' /' r/ &% r%3%!r+ &!& =!!! !3 #/& &% /3& "/,!" +3&/%r3 6&
$%' i& +/%3 &/ =!!! : *%/*"% 3&i"" &!"4 !6/& R@- 100. ,!!! 3/" %9%"/* !
6i4% "i4% R@-100: !' &i3 &i% i"%!#% !' 3&,"% 3/" !"3/ 6% +/'3i%r%.
. 0 %#r%% !r4%&i'# !**r/!+ !' '%% &/ /""/$ !##r%33i9% *r//&i/'!"
+!*!i#'3 &/ #r!6 ! "!r#%r *i%+% / *i% i' &% /&/r+,+"% 3%#%'&.
. F/+3 3/" 6% /' &%%'!#%r3: ,/'# !' %;%+&i9%3 !3 &%, r%*r%3%'& "!r#%3& */r&i/'/ &% 6i4% 3%r 3%#%'&.
<. Pr/9i% 6%&&%r 3!"%3 /""/$ * $i+ !"/3& %9%r, 6r!' "!+43 &% r%3%!r+ !33/$% &!& &% 6i4% 3%r3 / !"" 6r!'3 !r% i33!&i3i% $i& &%ir !&%r 3!"%3
%;*%ri%'+% .&i3 i3 ! 6i# "//* /"% $i+ ,!!! +!' 3% &/ i*r/9% i&3 6r!' i!#%
!' &/ #!i' /r% +3&/%r3.
8. I'i!' +3&/%r3 #%'%r!"", / '/& 3% 6i4% /r !3i/' 6& !3 ! '%+%33i&, 3/ i"%!#%
3/" 6% ! +/'+%r': 3/ i& '%%3 &/ +r%!&% ! 6%&&%r i!#% i' &% i' / i&3 +3&/%r3r%#!ri'# i"%!#%.
85
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 86/111
CHAPTER ::
CONCLUSION
CONCLUSION86
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 87/111
Fr/ &% r%3%!r+ /""/$i'# !+&3 !6/& I'i!' &$/ $%%"%r i'3&r, !3 6%%'
i'%rr%
• C3&/%r *r%%r &% 6i4% /r% $i+ !#% 6$(20-)
•
C3&/%r3 !r% #%'%r!"", 3!&i3i% $i& !&&i&% / %!"%r3 !& &% &i% / 3!"%3.
• E9%r, 6r!' / 6i4%3 !9% ! *//r r%3*/'3% i' &%r3 / 3!"%3 /""/$ *.
• H%r/ H/'! i3 &% /3& !/3 6r!'.
• F!9/r% 6i4%3 i' &/!,3 !&% !r%
H'4
P"3!r
A*!+%
• C3&/%r3 3&r%33 /' !"i&, !3 +/*"i%'&!r, &/ "//43.
• Mi"%!#% i3 $!& %9%r,6/, $!'&3.
• I) $a%t! t/( '(a"(s/i, *$ D("/i N(w D("/i is $*u)' #**' /a8i)# wit/ %ust*m(s
attitu'( a)' 6(/a8i*u t* D(a"(s/i, (8a"uati*) *t/( t/a) $*u)' *$ N*i'a t/()
G(at( N*i'a.
87
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 88/111
CHAPTER9 :2
LIMITATIONS
88
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 89/111
LIMITATIONS
T% r%3%!r+ !3 3/$% /""/$i'# "ii&!&i/'3
• A9%r!#% !#% 2-0 ,%!r3. &% !9%r!#% !#% / =!!! 6i4% 3%r3 $!3 !33% &/ 6% 21-
2 ,%!r3 . 6& r/ &% 3r9%, i& $!3 /' &!& &% !9%r!#% !#% / =!!! 6i4% 3%r3 "i% 6%&$%%' 2-0 ,%!r3 / !#%.
• Pr/%33i/' S!"!ri% =/'# %;%+&i9%3 . 6%/r% r%3%!r+ 3&%'&3 !' ,/'# %;%+&i9%3
$%r% +/'3i%r% &/ 6% &% !i' +3&/%r / =!!!.6& /r r%3%!r+ !3 3/$' &!& &%
3!"!ri% +"!33 i3 &% !i' +3&/%r / =!!! .
• Fr/ &% r%3%!r+ i& +!' 6% %!3i", i'%rr% &!& &% =!!! +3&/%r3 !r% &% /3& "/,!"
+3&/%r3 !3 !;i '6%r / =!!! 6i4% 3%r3 !r% &/3% $/ !9% !"r%!, 3%
=!!! 6i4%3 . $i"% &% '6%r / '%$ +3&/%r3 !r% + "%33 &!' &!& / /&%r
6r!'3.
• C/*%&i&i9% !9!'&!#% -
S*%%
P/$%r
Pi+4-*
BHP
1. R%3%!r+ $!3 "ii&% &/ /'", &$/ $%%"%r /&/r+,+"% i'3&r,.
2. R%3%!r+ $!3 r%3&ri+&% &/ N/i! /'",.
. Si'+% i& i3 "ii&% /'", &/ &$/ $%%"%r /&/r+,+"% i'3&r, 3/ &% %'&ir% +3&/%r
3!&i3!+&i/' "%9%" $i"% !' !&%r *r+!3i'# ! *r/+& +!''/& 6% *r/7%+&% /' &i3
r%3%!r+.
?. S/%&i%3 i& $!3 9%r, ii+"& &/ #%& &% '%+%33!r, i'/r!&i/' !3 i""i'# &%
%3&i/''!ir% r%ir% &i%.
. R%3%!r+ +/" !9% 6%%' $i%r i' 3+/*% i !"/'# $i& +3&/%r 3!&i3!+&i/' "%9%"
+/'3%r 6%!9i/r *!&&%r' $!3 !"3/ 3&i%.
89
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 90/111
CHAPTER9:4
BIBLIOGRAPHY
BIBLIOGRAPHY
90
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 91/111
BOOKS
• /&"%r Pi"i*: %""%r L!'% 9i' M!r4%&i'# !'!#%%'& 12 & %i&i/' P%!r3/'
E+!&i/' P.N/. 11<:118:121.
• R!!3$!, V.S.: N!!4!ri S. M!r4%&i'# M!'!#%%'& r %i&i/' 200M!+i""!' P6"i+!&/'. P. N/. 11:12
• !r Ar': Mi'!43i N. M!r4%&i'# M!'!#%%'& Vi4!3 *6"i+!&i/' 13& %i&i/'
200 P. N/ 21: 21?
• /&"%r Pi"i*: /3, A6r!!: M!r4%&i'# M!'!#%%'& 1& Ei&i/' P%!r3/'
E+!&i/' P.N/.11: 11: 120.
WEBSITES
• $$$.i'i!'!&/.+/
• $$$.,!!!-/&/r3-i'i!.+/
• $$$.6i4%3.+/
S*$twa(
• MS >/r"
• MS P!i'&
91
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 92/111
CHAPTER9:
ANNE5URE
COMPETITOR CUSTOMER SATISFACTION SURVEY
CUSTOMER NAME -- T/$'
P/'% '6%r .. S&!&%
92
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 93/111
E!i" i
Ar%33 / &% +3&/%r............
....
N!% / &% r%%"!'+%r
A. Ar% ,/ (*"%!3% &i+4 )
M!"% -- F%!"% M!rri% -- U'!rri% S!"!ri% -- B3i'%33
B. A#% --
C. E+!&i/' ..
93
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 94/111
1. >i+ /&/r+,+"% / ,/ !9%
( P"%!3% &i+4 )
!. H%r/ H/'! 6. B!7!7 +. H/'! . T93 %. S54i. F. =!!!
#. O&%r3 *"%!3% 3*%+i,.
2. H/$ i ,/ ir3& "%!r' !6/& &% /&/r+,+"% ,/ *r+!3%
( P"%!3% &i+4 )
!. D%!"%r3i* 9i3i& 6. Fri%' +. Pr/+& 3/$
. F!i", %. M!#!5i'% !r&i+"%3 . S!$ /'% i' 3%
#. A9%r&i3%%'& . T%3& ri%
i. O&%r3 ..P"%!3% 3*%+i,.
DURING SALES EVALUATION ----
1. >%' ,/ 6/#& ,/r '%$ /&/r+,+"%: /$ 3!&i3i% $%r% ,/ $i& &% *%r/r!'+% /
&% %!"%r3i* 3!"%3 *%r3/''%" /' %!+ / &% i&%3 6%"/$
!. A&&i&% ( Fri%'"i'%33 ) 1 2 ?
6. E;*"!'!&i/'3 / *r/+& %!&r%3. 1 2 ?
+. E;*"!'!&i/' / 3!"%3 &%r3 !' +/'i&i/'3. 1 2 ?
2. H/$ 3!&i3i% !r% ,/ $i& &% %!"%r 3/*.
!. Pr/+& i3*"!, 1 2 ?
6. C"%!'"i'%33 1 2 ?
+. A&/3*%r% 1 2 ?
94
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 95/111
DURING VEHICLE DELIVERY EVALUATION ---
1. H/$ 3!&i3i% $%r% ,/ $i& &% /&/r+,+"% %"i9%r,.
!. C"%!'"i'%33 / ,/r *r+!3% /&/r+,+"% !& %"i9%r, 1 2 ?
6. Ti%", %"i9%r, / &% 6i4% 1 2 ?
+. E;*"!'!&i/' / /&/r+,+"% '+&i/'3 !& %"i9%r, 1 2 ?
. Pr/*%r PDI !' +%+43 !%. 1 2 ?
+. Ti%", /+%'&!&i/' / &% %"i9%r, /'% 1 2 ?
95
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 96/111
AFTER SALES EVALUATION 999
1. A&%r ,/ 6/#& ,/r '%$ /&/r+,+"% : i &% %!"%r 3&! --
!. S!"%3!' /""/$3 * /r ,/r ir3& %;*%ri%'+%3. 1 2 ?
6. Di &% %!"%r3i* r%i' ,/ /r ir3& 3%r9i+% % 1 2 ?
+. Di &% %!"%r3i* &!4% *r/*& !+&i/'3 &/ ,/r +/*"!i'&3 1 2 ?
A - I$ $* a)& (as*)! &*u /a' t* (,"a%( &*u Cu()t m*t*6i<(! '* &*u t/i)< &*u
w*u"' 6u& $*m t/( sam( '(a"(
(P"%!3% &i+4)
!. D%i'i&%", 6, 6. Pr/6!6", 6, +. Mi#& /r i#& '/& 6,
. Pr/6!6", '/& 6, %. D%i'i&%", '/& 6,
R%!3/'3 ..
B. I ,/ *"!''i'# &/ 6, ! '%$ 6i4% $i+ 6r!'3 i& $/" 6%
................................................................
C. I '/& 3!% +/*!', &%' >,
D. I ,/ &i'4 / 6,i'# ! =!!! 6i4% i' &r% $i+ %!&r%3 $i"" !4% ,/ 6,
!. Mi"%!#% 6. S&,"% +. C/"/r . P/$%r %. Br!'
. Pri+% #. S%r9i+% . BHP i. Pi+4 * 7. !"i&,
4. A"" *r*/3% ". M!'%9%r!6i"i&, . S*%% '. R%"i!6i"i&, /. Rii'# +//r&
E. P"%!3% +/%'& /' =!!!3 Br!' I!#% i' &% 2 $%%"%r i'3&r, '/$
.
96
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 97/111
F. P"%!3% r!&% &% /""/$i'#..
!. =!!!3 3!"%3 3&!'!r 1 2 ?
6. =!!!3 3%r9i+% 3&!'!r 1 2 ?
G. >!& !r% &% r%!3/'3 =!!! i3 '/& /i'# $%""
.
H. H/$ $%"" / ,/ %%" &% %!"%r 3%r9i+%3 r%*r%3%'& &% Crr%'& Br!' ,/ 3i'#
(P"%!3% &i+4)
!. E;&r%%", $%"" 6. V%r, $%"" +. A9%r!#% '/& 9%r, $%""
. N/& $%"" !& !""
I. HOW TO MAKE A CUSTOMER ORIENTED COMPANY 999
SUGGESTIONS IF AN= ---
(PARAMETERES) --
1 VER= BAD: 2 POOR: AVERAGE: ? GOOD: VER= GOOD
97
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 98/111
PARAMETER FOR UESTIONNAIRES EVALUATION
DURING SALES EVALUATION 9999
:. W/() &*u 6*u#/t &*u )(w Yama/a! /*w satis$i(' w(( &*u wit/ t/( ,($*ma)%( *$
t/( '(a"(s/i, sa"(s ,(s*))(" *) (a%/ *$ t/( it(ms 6("*w=
a. Attitu'( -Fi()'"i)(ss 0
3 T/(
%ust*m( was
,*m,t"&
#((t(' a)'
#ui'(' t* t/(
(s,(%ti8(
sa"(sma)
T/(
%ust*m(
was #((t('
a)' t**<
s*m( tim( t*
6( #ui'(' t*
t/(
(s,(%ti8(
sa"(sma)
4 T/(
%ust*m(
was #((t('
6ut t**< a
"*t *$ tim(
-:3 mi)0 t*
6( #ui'(' t*
t/(
(s,(%ti8(
sa"(sma)
2 T/(
%ust*m(
was )*t
#((t(' a)'
7ust s()' t*
t/(
(s,(%ti8(
sa"(sma)
: T/(
%ust*m(
was )*t
#((t(' a)'
)*t (8()
s()' t* t/(
(s,(%ti8(
sa"(sma)
6. E;,"a)ati*)s *$ ,*'u%t $(atu(s.
3 T/( sa"(sma)
was a6"( t*
(;,"ai) a"" FAB
*$ t/( ,*'u%t
a)' its
%*m,(titi*)
T/(
sa"(sma) was
a6"( t* (;,"ai)
FAB *$ *u
,*'u%ts
4 T/(
sa"(s ma)
was a6"( t*
(;,"ai)
*)"& <(&
$(atu(s
2 T/(
sa"(sma)
was a6"( t*
(;,"ai)
*)"& a $(w
$(atu(s
: T/(
sa"(sma)
was )*t
a6"( t*
(;,"ai)
a)&
$(atu(s
98
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 99/111
%. E;,"a)ati*) *$ sa"(s t(ms a)' %*)'iti*)s.
3 sa"(sma)
(;,"ai)(' a"" t/(
sa"(s t(ms a)'
%*)'iti*)s
sa"(sma)
(;,"ai)('
m*st *$ t/(
sa"(s t(msa)'
%*)'iti*)
4
sa"(sma)
(;,"ai)('
$(w sa"(st(m a)'
%*)'iti*)s
2
sa"(sma)
*)"&
m()ti*)('t/( sa<(s
t(m a)'
%*)'iti*)s
:
sa"(sma)
'i')t
(;,"ai)a)& sa"(s
t(m a)'
%*)'iti*)
2. H*w satis$i(' a( &*u wit/ t/( '(a"( s/*,.
a. P*'u%t 'is,"a&
3 Bi<(s w((w("" aa)#('
a)' %*u"' 6(
s(() $*m a""
a)#"(s
Bi<(sw((
aa)#('
w("" 6ut )*t
8isi6"( $*m
a"" a)#"(s
4 Bi<(w(( aa)#(
i) a ma))(
t/at *)"& *)(
si'(s w((
8isi6"(
2 Bi<(sw((
%am,('
i) sma""
s,a%(s a)'
)* s,a%(
6(tw(()
t/(m
: T/(6i<(s w((
%amm(' i)
s,a%( a)'
aa)#('
/a,/a@a'"&
6. C"(a)"i)(ss
3 E8(&t/i)#
%"(a)- i)si'(
a)' *utsi'(0
T/(
s/*w**m is
%"(a) 6ut
*utsi'( is
"itt"( 'it&
4 T/(
s/*w**m is
a "itt"( 'ust&
a)' 'it&
2 T/(
*utsi'(
'it& 6ut
i)si'(
%"(a)
:
E8(&t/i)#
'it& a)'
"itt(('
%. Atm*s,/((99
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 100/111
3 T/(( was
a'(uat( s(ati)#
$* a"" %ust*m(s
a)' t/( "*u)#(
was w("" st*%<('
wit/ ma#a@i)(!
)(ws ,a,( a)'t/( TV was
u))i)# wit/ t/(
a,,*8(' 8i'(*s
a)' t/( t(m,. i)
t/( s/*w**m
was ,"(asa)t
T/(
%ust*m(
"*u)#( /a' a
#**'
s("(%ti*) *$
ma#a@i)(
a)' t/( TVwas )*t
w*<i)# a""
t/( tim( wit/
a'(uat(
s(ati)# a)'
t/( t(m,. i)
t/(
s/*w**m
was
%*m$*ta6"(
4 T/(
s(ati)#
was *)
$ist %*m(
$ist s(8(
6asis a)'
sma"")um6( *$
ma#a@i)(
w((
a8ai"a6"(
a)' t/(
t(m,. i)
t/(
s/*w**m
was *<
2 O)"& a $(w
%/ai w(( t/(( i)
t/( s/*w**m a)'
t/( TV was )*t
w*<i)# a)' t/((
w(( )* ma#a@i)(
a)' t/( t(m,. i)t/( s/*w**m was
6a'
:
T/((
w(( )*
%/ais i)
t/(
s/*w**
m )* TVa)' )*
ma#a@i)(
a)' t/(
t(m,. i)
t/(
s/*w**
m was
(;t(m("&
u)%*m$*
ta6"(
100
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 101/111
DURING VEHICLE DELIVERY EVALUATION
:. H*w satis$i(' w(( &*u wit/ t/( m*t*%&%"( '("i8(&.
a. C"(a)"i)(ss *$ &*u ,u%/as(' m*t*%&%"( at '("i8(&
3 t/(
6i<( was
s,*t"(ss !
,($(%t"&
%"(a)('
a)'
/a)'('
*8(
t/( 6i<(
was a"m*st
%"(a) a)' was
/a)'('
,*,("&
4 s*m(w/at
%"(a)
2 'it&
wit/
/a)'
ma<s
: 'it& a)'
/a' s%at%/
ma<s
6. Tim("& '("i8(& *$ t/( 6i<(
3 t/( 6i<(
was
'("i8(('
imm('iat("&
a$t( t/(
PDI
t/( 6i<(
was
'("i8(('
*) t/( sam(
'a& 6ut /a'
t* wait $* 2
/*us
4 t/(
6i<( was
'("i8(('
*) t/(
sam( 'a&
wit/i) 2
/*us
2 t/( 6i<(
was '("i8(('
t/( sam( 'a&
6ut i) t/(
s(%*)' /a"$ *$
t/( 'a&
: t/( 6i<(s
was )*t
'("i8((' *)
t/( sam( 'a&
'(s,it( *$
waiti)# "*)#.
It was
'("i8(('a$t( 294 'a&s
101
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 102/111
%. E;,"a)ati*) *$ m*t*%&%"( $u)%ti*)s at '("i8(&
3 T/(
s(8i%(ma)
(;,"ai)(' a""
t/( $(atu(s
a)' #a8(
%*m,"(t(
mai)t()a)%(
ti,
t/(
s(8i%(ma)
ti(' t*
(;,"ai) a""
t/( $(atu(s
a)'
mai)t()a)%(
ti,s
4 t/(
s(8i%(ma)
was )*t
$*t/%*mi)#
i)
(;,"ai)i)#
t/( $(atu(s
a)'
mai)t()a)%(
ti,s
2 t/(
s(8i%(ma)
%*u"'
(;,"ai) a
$(w
mai)t()a)%(
ti,s *)"&
: t/(
s(8i%(ma)
%*u"' )*t
(;,"ai) t/(
$(atu(s a)'
t/(
mai)t()a)%(
ti,s
'. P*,( PDI a)' %/(%<s ma'(.
3 ,*,(
PDI was '*)(
a)' t/(
6**<"(t was
$i""('
-$am(!
()#i)(!
("(%ti%a"
!*a' t(st
!6att(&!
*i"i)#! t&(
%/(%< 0
3 *ut *$
t/( t/i)#s
w(( %/(%<('
a)' t/(
6**<"(t was
$i""('
4 *ut *$
t/i)#s w((
%/(%<(' a)'
t/( 6**<"(t was
)*t $i""('
2 t/i)#s
w((
)*ti%(' 6ut
)*t
%/(%<('
a)' t/(6**<"(t
was )*t
$i""('
: PDI was )*t
'*)( 6($*(
'("i8(i)# a)' t/(
6**<"(t was )*t
$i""('
102
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 103/111
(. P*,( '*%um()tati*) *$ t/( '("i8(& '*)(
3 %*m,"(t(
'*%um()tati*)
*$ '("i8(& was
'*)(
'*%um()tati*)
was '*)( 6ut
$(w s*m(i)$*mati*)
was
i)%*m,"(t(.
4
'*%um()tati*)
was '*)( 6ut
m*st *$ t/(i)$*mati*)
was
i)%*m,"(t(
2 w*)#
'*%um()tati*)
was '*)(
:
'*%um()tati*)
was )*t '*)(
AFTER SALES EVALUATION 999
:. A$t( &*u 6*u#/t &*u )(w Yama/a ! 'i' t/( '(a"( sta$$ 99
a. Sa"(sma) $*""*w u, $* &*u $ist (;,(i()%(s.
3
P(missi*)
wit/ 'at(
a)' tim(
ta<() $*
t/( $ist
$*""*w u,
P(missi*)
ta<() wit/
s*m(
'(tai"s
4
P(missi*)
ta<() 6ut
wit/ )*
'(tai"s
2
P(missi*)
)*t ta<()
6ut
i)t((st
s/*w).
: N* ,(missi*)
ta<().
6. Di' t/( '(a"(s/i, (mi)' &*u $* $ist s(8i%( 'u(.
103
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 104/111
3 '(a"(s/i,
(mi)'(' $* t/(
$ist s(8i%( 'u( a 4
'a&s 6($*(
'(a"(s/i,
(mi)'('
$* t/( $ist
s(8i%( 2
'a&s 6($*(
4
'(a"(s/i,
(mi)'('
$* t/( $ist
s(8i%( 'u(
a 'a&
6($*(
2
'(a"(s/i,
(mi)'('
$* t/(
$ist
s(8i%( *)
t/( 'u(
'a& its("$
:
'(a"(s/i,
'i')t
(mi)' $*
t/( $ist
s(8i%( 'u(
at a""
%. Di' t/( '(a"(s/i, ta<( ,*m,t a%ti*)s t* &*u %*m,"ai)ts.
3 C*m,"ai)sw(( /(a' a)'
(s*"8('
ui%<"&
"ist()('a)'
(s*"8('
4 "ist() a)'(s*"8( i) a
"*)# ,(i*' *$
tim(
2 7ust"ist()
: )*t"ist()i)# a)'
)*t (s*"8i)#
F. P"(as( at( t/( $*""*wi)#=
a0 Yama/a s sa"(s sta)'a'
3 a"" t/( $(atu(s
a)' 6()($its w((
3 *ut
*$
4 *ut
*$ s(8()
2
s*m(
: )*
,*'u%t104
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 105/111
(;,"ai)('-YTPS!
%*m$*t i'(! ()#i)(
'is,"a%(m()t! CC!
6a<(s !,i%(!
mi"(a#(! ,(t*" ta)<0
$(atu(s
a)'
6()($its
w((
(;,"ai)('
$(atu(s
a)'
6()($its
w((
(;,"ai)('
$(atu(s
w((
t*"'.
B()($its
w((
)*t t*"'
$(atu(
a)'
6()($it
was t*"'
60 Yama/a s s(8i%( sta)'a'
3 a"" 22
$(atu(s
w((
%/(%<('! t/(
6**<"(t was
$i""(' a)'
t/(
%ust*m(
wasi)$*m('.
a"" 22
*$ $(atu(s
w((
%/(%<(' !
t/( 6**<"(t
was $i""('
6ut t/(
%ust*m(
was )*ti)$*m('
4 :3 *ut *$ 22
$(atu(s w((
%/(%<('! t/(
6**<"(t was $i""('
6ut t/(
%ust*m(s w((
)*t i)$*m('
2 $(w
$(atu(s
w((
%/(%<('!
6ut t/(
6**<"(t
was )*t
$i""(' a)'
t/(%ust*m(
was a"s*
)*t
i)$*m('.
: s(8i%(
was )*t '*)(
105
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 106/111
CHAPTER9:3
UESTIONNAIRES
CUSTOMER SATISFACTION OF TWO WHEELERS INDUSTRY
:. N!%
106
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 107/111
2. G%'%r (MF)
4. M!ri&!" S&!&3
i. M!rri% ii U'!rri%
. P/'% N/.
3. L/+!&i/'Ar%33
.A#% Gr/*(i' ,%!r3)
i. 18-2 iii 2-
ii. -? i9 A6/9% ?
.Pr/%33i/'O++*!&i/'
i. S&%'&
ii. S%r9i+%
iii. B3i'%33
i9. S%" E*"/,%
9. O&%r3
. I'+/%(i' R3.)
i. 10000-1000
ii. 1000-20000
iii. 20000-0000
i9. 0000-100000
9. A6/9% /'% "!4
1. >i+ +/*!', 6i4% /%" ,/ !r% !9i'#
i. H%r/ H/'!
ii. B!7!7iii. =!!!
i9. TVS
9. H/'!vi. LML
:. Ar% ,/ 3!&i3i% $i& &% *r/+&
(i) =%3
(ii) N/
::. >!& / ,/ "i4% i' &%
6i4%
i. Mi"%!#%
ii. D%3i#'Gr!*i+3
107
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 108/111
iii. Br!'
i9. C/"/r
9. S*%%
9i. P/$%rBHP
:2. H/$ i ,/ 4'/$ !6/& &% 6i4%
(i) TV
(ii) N%$3P!*%rM!#!5i'%
(iii) Fri%'
(i9) Pr/+& S/$
(9) F!i",
(9i) I'&%r'%&
(9ii) T%3& Ri%(9iii) U3%r
(i;) H/!ri'#
:4. >, / ,/ ri9% 6i4%&$/ $%%"%r
(i) P!33i/'
(ii) S%" S!&i3!+&i/'
(iii) Cri3i'#"/'#
Dri9%
(i9) C/&i'#
(9) S/$ OS&!&3
S,6/"
(9i) P/$%r
:. F/r $/ i ,/ *r+!3% &% 6i4%
(i) F!i",
(ii) =/r3%"
(iii) =/r 3/'
(i9) =/r Gir" Fri%'
:3. >, i ,/ *r+!3% &% 6i4%
(i) Br!' V!"%
(ii) D%3i#'
(iii) P6"i+i&,
(i9) S+%%
(9) Gi&
:. >i+ &,*% / 6r!4%3 / ,/ "i4% i' ,/r !9/ri&% 6i4%
(i) Di3+ Br!4% (ii) Dr Br!4%
:. >i+ &,*%3 / $%%"3 !r% !&&r!+&% 6, ,/
(i) S*/4% $%%" (ii) A""/, $%%"
108
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 109/111
:. H/$ $!3 ,/r %;*%ri%'+%
(i) G//(ii) S!&i3!+&/r,
(iii) E;+%""%'&(i9) N/& G//
:1. i '/& 3!&i3i%: $,
(i) S!"%3
(ii) S+%%3
(iii) C/i&%'&
(i9) Pr/+&
(9) S%r9i+%
2. S%r9i+i'#
(i) S/$ r// (ii) R/!
M%+!'i+
2:. Di ,/ #%& &% "" 9!"% / ,/r /'%, $i& &% *r/+&
(i) =%3(ii) N/
109
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 110/111
8/12/2019 Project on YAMAHA
http://slidepdf.com/reader/full/project-on-yamaha 111/111
top related