project evolve: get social media savvy by kate elliott, active md

Social Media Workshop

Kate Elliott

What is Social Media?

Web 2.0 A category of websites that is based on user participation and user-generated content

Share, discuss, recommend, word of mouth, communicate, exchange

www.facebook.comwww.blogger.comwww.youtube.comwww.twitter.com

www.linkedin.com

What is NOT Social Media?

Spending all day chatting online to your mates about weekend plans

Spamming

Broadcasting sales messages without listening to customer feedback

Why should I care about using social media for my business?

 • Twitter had 18 million global users at end of 2009 – mashable.com• Facebook now has over 500 million active users; more than half of which visit the site at least once a day – Facebook.com• Facebook is the second most visited website in the UK (7.14% of visits in July 2010) – mashable.com

• 66% of social networkers are more likely to buy a product as a result of a recommendation, compared to 52% of non-social networkers - Nvision • “The age of the average web 2.0 (ergo social media) user is 33” - PC World 

•It’s FREE!!!

Purposes that people use social media for (UK)

0% 5% 10% 15% 20% 25%

Checkednews\information\weather\sports

results

Got information on local leisure,e.g. restaurants, clubs, pubs, etc.

Downloaded maps\directions

Communicated with someonevia a social networking site.

Created \ updated a personalprofile on a social networking

site e.g. myspace \ bebo \facebook

Financial\stock marketinformation\trading

Women

Men

Proportion of people who have created or updated a social media profile in the last 6 months (UK 2007)

0%

5%

10%

15%

20%

25%

All

Men

Wom

en

16-3

4

35-5

4

55+

AB

C1

C2D

E

Jul-06 Jan-07 Jul-07

Reasons for joining social networking sites

How to Use Social Media for Business

• Integrate with current website

• Trial and error

• Ratings systems, forums and content creation

• Encourage and engage conversation

• Be helpful and share expertise

• Be honest and true to your brand/ethics

Tip & Tactics

• Select your tone of voice – consistent with brand

• Don’t be too “salesy”

• Help and share

• Take care with automating content

• Watch & listen before you “speak”

• www.bit.ly and www.tinyurl.com

www.twitter.com

www.twitter.com

www.facebook.com

• Established in US for students

• Retains very “social” image

• Balancing public/private profile

www.facebook.com

• Groups vs fan

pages

• Business to

consumer

• The Window

Coffee Room

example

• Twitter -

@starbucks vs @

CostaCoffee

www.linkedin.com

• The professional/corporate “equivalent” of

Facebook

• Online CV

• Events & invitations

• Contribute to discussions/groups

www.blogger.com

• Free blogging site

• Also Wordpress

• Starting a blog

• Marketing a blog – www.technorati.com

Useful Links

•www.mashable.com - Social media news•www.ping.fm - Great tool to update several social media networks at once•www.bbc.co.uk/click - The BBC’s technology website

Local Social Media Expertswww.lambdafilms.comwww.thebestof.co.uk/norwichwww.

Kate ElliottMarketing Director

Active Marketing & Design Ltd5 Progress HousePlantation ParkBlofieldNorwichNR13 4PL

Tel: 01603 716700kate@activemd.co.ukwww.activemd.co.uk

Twitter ID: activemdkateFacebook/Linked In: Kate ElliottBlogger: activemarketingadvice

Contacts