project book_rebrand_djackson r01

YOU MATTER MENTORSHIPRE - BRANDING PROJECT BOOK

the

M501(3)(C)

RE - BRANDING CAMPAIGN

YOU MATTER MENTORSHIP IS A 501(3)(C)

NON-PROFIT ORGANIZATION WHICH FOCUS

IS ON MILLENNIALS(AGES 18-33). OUR

TECHNOLOGY DRIVEN MILLENNIAL

GENERATION ARE SOCIALLY IMBALANCED.

PLACING THE PIECES OF THERE LIFE TOGETHER

THROUGH COACHING,GUIDANCE, AND AN OLD

FASHION HAND-SHAKE IS OUR GOAL TO INTERGRATE

MILLENNIALS INTO THIER RIGHTFULLY DESERVED

FUTURE.

MENTORING THE WAY MILLENNIALS UNDERSTAND.

A

1.0 RESEARCH 3.0 LOGO DEVELOPMENT

2.0 CREATIVE DEVELOPMENT

4.0 MEDIA MIX

5.0 FUTURE VISION

6.0 REFERENCES

TABLE OF CONTENTS

Shaping the futureBridging the gap

Door’s are Always Open

OUR

INDUSTRY OVERVIEW

YOU MATTER MENTORSHIP CAMPAIGN RESEARCH

RESEARCH 1.1

SYNOPSISA recent survey showed that young adults ages 18-33 reported the highest average level of stress at 5.4. In being so young, it has great impact on long-term health. 39% of this younger groupreported that their stress level hadincreased in the past year, comparedwith 29% of those ages 67 or older.These young adults also admitted to feeling the least equipped to managetheir stress well (A. Sifferlin, 2013).

The Most Stessed-Out Gerneration

YOU MATTER MENTORSHIP CAMPAIGN

Young Adults

Our competitive and SWOT analysis revealedthat the average mentorship programs arefocusing on leading fatherless young, urbancity children, and single parent householdsthrough group centered mentoring.

You Matter Mentorship has taken mentoringa step further by evaluating Millennials personalities, ways of life, and thoughtprocess to comprehend thier rising stresslevel.

YOU MATTER MENTORSHIP CAMPAIGN

REASEARCH 1.1

You Matter MentorshipOur competitive and SWOT analysis revealed that the average mentorship programs are focusing on leading fatherless young,urban city children, and single parent households through groupcentered mentoring. You Matter Mentorship has taken mentoringa step further by evaluating Millennials personalities, ways of life, and thought process to comprehend thier rising stress level.Our competitive and SWOT analysis revealed that the average mentorship programs are focusing on leading fatherless young,urban city children, and single parent households through groupcentered mentoring. You Matter Mentorship has taken mentoringa step further by evaluating Millennials personalities, ways of life, and thought process to comprehend thier rising stress level.

LEA

DER

SHIP

RESEARCH 1.1

YOU MATTER MENTORSHIP CAMPAIGN RESEARCH

TARGET PERSONA

Michael Patterson, a University of California, San Diego Graduate. Patterson was born October 07, 2001, therefore carrying the Millennial title.

Patterson, strive to be the best student throughout High School, he is technology savvy and driven by animation and motion graphics. He was introduced to You Matter Mentorship through his college advisor. Being ready to take his first step into the real world, his anxiety level of being ready excelled.“I am ready to conquer the world, but I just do not quite know how to initiate myself into a new environment,” states Patterson. He realized that his circle of interaction was basically social media etiquette.You Matter stepped in to help this Millenni-al’s transition to becoming today, the Art Director of Sony Entertainment Online.

SWOT ANALYSISVISUALS

COMPETIVE ANALYSIS A. Strengths B. Weakeness C. Opportunitie D. Threats

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ONLINESS STATMENTSUPPORTING IMAGE

SWOT ANALYSIS

SUPPORTING IMAGE

YOU MATTER MENTORSHIPA. Onliness Statement

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RESEARCH REFERENCES

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COLO

RS

comfort

PATONE #FLCB5E

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PATONE #004369

PATONE #4B7670

SUPPORTING RATIONALE

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B-HEADER

HEADER

ACCENTCOLORS

Text

ures

Form

Shap

e

Unifing

LOGO DEVELOPMENT

SUPPORTING IMAGE

TYPE

SUPPORTING IMAGEA. RATIONALE

HEADER FONTPALATINO

toWe

TalkNeed

Millennials

BODY COPYOPENSAN

You Matter Mentorship

SHAPING THE FUTURE

BRIDGING THE GAP

SUB-HEADER

INTRODUCTIONTO LOGO SKETCHES

LOGO DEVELOPMENT

SUPPORTING IMAGERY

LOGO SKETCHES(5)

LOGO FINAL

LOGO FINALRATIONAL

BRAND

DEVELOPMENT

SUPPORTING IMAGE

BRAND

VOICE/TONE

SUPPORTING IMAGE

BRAND

VOICE/TONE

SUPPORTING IMAGEA. Mission

B. Vision

BRAND

DEVELOPMENT

MOOD BOARDSUPPORTING IMAGE

CREATIVE BRANDSUPPORTING IMAGE

A. strategy

SUPPORTING IMAGE A. Planning B. Key Terms

CREATIVE DEVELOPMENT

A. MEDIA MIX B. ASSETS

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CREATIVE DEVELOPMENT

A. MEDIA MIX B. ASSETS

CREATIVE DEVELOPMENT

A. MEDIA MIX B. ASSETS

CREATIVE DEVELOPMENT

A. RATIONALE

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CREATIVE DEVELOPMENT

A. MEDIA MIX B. ASSETS

CREATIVE DEVELOPMENT

A. MEDIA MIX B. ASSETS

CREATIVE DEVELOPMENT

A. MEDIA MIX B. ASSETS

CREATIVE DEVELOPMENT

A. CONCLUSION RATIONALE

VISION FOR THE FUTURE

A. STRATEGY

VISION FOR THE FUTURE

SUPPORTING IMAGE

CONCLUSION

A. RATIONALE

CONCLUSION

SUPPORTING IMAGE

CONCLUSIONSTATEMENT

SUPPORTING IMAGE

BACK COVER

SUPPORTING IMAGE

A. NAMEB. PHONEC. EMAILD. BEHANCE