project 6

Mobile banking — without the bank?

http://www.bbc.com/capital/story/20131217-mobile-banking-without-the-bank

Nicole Sobey Professor Klinkowstein

Selected Business Article

Selected Business Article Summary

• Banking with apps becoming popular• Some are only in-app banks• Apps specifically made for

smartphones.

• In-app banks are popping up world-wide. • Students use apps to bank.

Setting/ When This Can Be Observed

Interview Questions

• What do you like and dislike about using an app to bank?

• Do you prefer to use your phone to bank or go to the bank to bank?

Interview Questions

• What do you normally use your banking app for?

• Do you think that banking on your phone is a convenience or annoying to do?

Students using phone apps to bank.

Ethnographic Research- Subject 1

• Likes to use the app to bank.• Doesn’t have any complaints about the app.

• Prefers to use the app unless she has to deposit a check.

• Finds the banking app to be very convenient.

• Likes to use the app and doesn’t have any complaints about using it.

• Still goes into the bank and uses the app.

• Using the bank or the app depends what she needs to do with her money.

• Uses the app to check balance, transfer money, and deposit checks.

• Finds the app to be very convenient.

• Likes the app because of its convenience to bank anywhere.

• Likes to go to the bank and use app, depends on how much time is available.

• Uses app to transfer money.• Thinks the app is very convenient and

doesn’t really have any complaints about it.

• Dislikes app because it doesn’t feel secure as going to bank.

• Likes app because its makes it easy to transfer funds between accounts.

• Prefers to go to the bank instead of using app.

• Uses app to transfer funds between accounts.• App is convenient, except for depositing checks.

Conclusion

• Most subjects thought the banking apps were convenient and enjoyed

using them.• Most subjects did not have many

complaints about using banking apps.

Conclusion

• Most subjects found it difficult to deposit checks while using phone app.

• Most subjects used the app to transfer money from one account to another.

Proposal for an Innovative Business

• Touch- screen technology could allow signatures to be written on electronic checks.

• These electronic checks could be delivered through wirelessly connected printers or through the internet.

• Checks could be written for bank branches or online- only banks.

Additional Research

• Phone apps do allow you to deposit checks into your account, but there can be technical difficulties.

Trying to Deposit Checks With My New iPhone, Ann Carrns

http://bucks.blogs.nytimes.com/2012/08/14/trying-to-deposit-checks-with-my-new-iphone/?_php=true&_type=blogs&_php=true&_type=blogs&_php=true&_type=blogs&action=click&module=Search&region=searchResults#0&version=&url=http://query.nytimes.com/searc

• The online banking start- up Simple’s app allows customers to see their balance at a glance, find nearby ATMs, deposit checks, as well as view and categorize their past spending.

Simple’s Online-Only Banking App

Launches on Android, Adrianne Jeffries http://www.theverge.com/2013/1/15/3877066/bank-replacing-simple-android-app-launches

Additional Research

• Banking on apps allows you are able to check balances, pay bills, transfer funds, receive alerts, and even deposit checks on the go.

Is Mobile Banking Really Safe?, Stephanie AuWerter http://money.cnn.com/2012/08/08/pf/mobile-banking.moneymag/

Additional Research

Tagline Study

• America’s Most Convenient Bank• What’s in You Wallet?• Putting People First

Existing Taglines

Tagline Study

Image Research

Tagline Study

Image Research

Tagline Study

Image Research

Tagline Study

Image Research

Tagline Study

Image Research

Tagline Study

Image Research

Tagline Study

• What’s in Your Account?

New Tagline

Tagline Study

Manipulated Background Image for Tagline

Tagline Study

Final Tagline Study

Workings and Output

• User• Mobile Device• Log Into Account• Checkbook• Sign Check• The Cloud

Diagram Sketches

Diagrammatic Visualization

project 6

app banks apps

dislikes app

phone apps

banking apps

mobile banking

transfer money

deposit checks

depositing checks

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