project 3

Mobile banking — without the bank?

http://www.bbc.com/capital/story/20131217-mobile-banking-without-the-bank

Nicole Sobey Professor Klinkowstein

Selected Business Article

Nicole Sobey Professor Klinkowstein

Selected Business Article

Selected Business Article Summary

• Banking with apps becoming popular• Some are only in-app banks• Apps specifically made for

smartphones.

Nicole Sobey Professor Klinkowstein

• In-app banks are popping up world-wide. • Students use apps to bank.

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Setting/ When This Can Be Observed

Interview Questions

• What do you like and dislike about using an app to bank?

• Do you prefer to use your phone to bank or go to the bank to bank?

Nicole Sobey Professor Klinkowstein

Interview Questions

• What do you normally use your banking app for?

• Do you think that banking on your phone is a convenience or annoying to do?

Nicole Sobey Professor Klinkowstein

Nicole Sobey Professor Klinkowstein

Students using phone apps to bank.

Ethnographic Research- Subject 1

• Likes to use the app to bank.• Doesn’t have any complaints about the app.

Nicole Sobey Professor Klinkowstein

Ethnographic Research- Subject 1

• Prefers to use the app unless she has to deposit a check.

• Finds the banking app to be very convenient.

Nicole Sobey Professor Klinkowstein

Ethnographic Research- Subject 1

Nicole Sobey Professor Klinkowstein

Students using phone apps to bank.

Ethnographic Research- Subject 2

• Likes to use the app and doesn’t have any complaints about using it.

• Still goes into the bank and uses the app.

• Using the bank or the app depends what she needs to do with her money.

Nicole Sobey Professor Klinkowstein

Ethnographic Research- Subject 2

• Uses the app to check balance, transfer money, and deposit checks.

• Finds the app to be very convenient.

Nicole Sobey Professor Klinkowstein

Ethnographic Research- Subject 2

Nicole Sobey Professor Klinkowstein

Students using phone apps to bank.

Ethnographic Research- Subject 3

• Likes the app because of its convenience to bank anywhere.

• Likes to go to the bank and use app, depends on how much time is available.

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Ethnographic Research- Subject 3

• Uses app to transfer money.• Thinks the app is very convenient and

doesn’t really have any complaints about it.

Nicole Sobey Professor Klinkowstein

Ethnographic Research- Subject 3

Nicole Sobey Professor Klinkowstein

Students using phone apps to bank.

Ethnographic Research- Subject 4

• Dislikes app because it doesn’t feel secure as going to bank.

• Likes app because its makes it easy to transfer funds between accounts.

• Prefers to go to the bank instead of using app.

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Ethnographic Research- Subject 4

Ethnographic Research- Subject 4

• Uses app to transfer funds between accounts.• App is convenient, except for depositing checks.

Nicole Sobey Professor Klinkowstein

Conclusion

• Most subjects thought the banking apps were convenient and enjoyed

using them.• Most subjects did not have many

complaints about using banking apps.

Nicole Sobey Professor Klinkowstein

Conclusion

• Most subjects found it difficult to deposit checks while using phone app.

• Most subjects used the app to transfer money from one account to another.

Nicole Sobey Professor Klinkowstein