programming for children by jeroen mourik jeroen mourik events and festivals a source for ideas
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Programming for Children
by Jeroen MourikJeroen Mourik Events and Festivals
www.jmef.com
A source for ideas
A very special target group
• Rewarding to work for
• Honest and direct => intimidating?
• Little time to sell (attention span)
• Decision power (influence)
• Not easily impressed
• Spoiled and sophisticated
A source for ideas
www.jmef.com Programming for Children
The Big Mistakes
• Only addressing the parents or
teachers
• Patronize• Trying to compete with:
- toys- amusement parks- cinema- etc.
A source for ideas
www.jmef.com Programming for Children
Key to success
ImaginationImagination
A source for ideas
www.jmef.com Programming for Children
Why some people don’t…
• Scared…
• Not a priority on their budget
• They think its too expensive
• Labour intensive: time and numbers
of staff
• Child Protection Act
A source for ideas
www.jmef.com Programming for Children
Values
Programmes that incorporate science, reading, heritage, social or environmental
awareness or arts related activities are perceived as high value to the community.
Funding
A source for ideas
www.jmef.com Programming for Children
Values
• Self Awareness
• Confidence
• Self Esteem
• CREATIVITY
• Imaginative
• Challenging
• Social Inclusive
• Experience
• Lasting Impact
• Emotional Intelligence
Funding
A source for ideas
www.jmef.com Programming for Children
Children love:•To be in charge
•To be part of the process
•To be engaged physically
•To be engaged mentally
•Hands on
•To discover
•The element of surprise
•Things to unfold in front of their eyes
•To be challenged
•Fun, play, games
•To be educated
A source for ideas
www.jmef.com Programming for Children
A smile is a respectable aim!
A source for ideas
www.jmef.com Programming for Children
A source for ideas
www.jmef.com Programming for Children
Programming
• Is like cooking
• Fast food? Ready made products of
the shelves?
• Quality of the ingredients
A source for ideas
www.jmef.comProgramming for Children
Creativity
Focus have an aim or problem to
solve
A source for ideas
www.jmef.comProgramming for Children
Networks
• International Festivals and Events
Association
www.ifeaeurope.com
• ASSITEJ
www.assitejuk.org
• EUnetART
www.eunetart.org
A source for ideas
www.jmef.comProgramming for Children
THANK YOU!
www.jmef.com/nottingham
A source for ideas
www.jmef.comProgramming for Children
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