profitable vs profit draining websites presentation 1
Post on 03-Aug-2015
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The BIG Difference:
Website that inspires a potential
customer to do business
with youWebsite that confuses a potential customer who then runs in the opposite direction
The most crucial aspects of turning a website into a profitable and effective marketing tool:
What makes a website
profitable?
Clean and crisp website with important and relevant information
The design of your business website must be visually appealing
Must have conversion tools built-in
Must be SEO-friendly
Keep the color schemes clean and font designs basic
The navigation of your website must be easy to use and your information must be easy to find
Keeping your website up-to-date can help your business easily be found online
Professional Website Design + Easy Navigation= Profit
What should you take into consideration when
designing and building a website?
Make Sure Your Website is a
Direct Response Website
Make it easy and simple for your customer to reach out to you
You need a highly-visible call to action on every page of your website
Be sure to have an email opt-in form on your website
Be Found Online by the Masses with
SEO
With SEO, your business website could rank highly for a number of keywords, which means that people can easily find your business
online
To BLOG or Not to BLOG Do not over look the power of
a blog
By simply blogging on a regular basis, you will be helping to increase your overall web presence
Use a CMS such as Wordpress for easy updates to your website
Slow and Unreliable Web Hosts are Costing You Money
Never, ever try and cut corners and go with a free host. Remember, you get what you pay for
If your website is down more than it
is up, you are hurting your
business more than helping it
Do some comparison shopping when it comes to choosing the right web host.
Go MobileRegular websites are not built for viewing on mobile
devices – therefore, a mobile-friendly version of your website is necessary.
No longer ignore your mobile customers…
With a mobile-friendly website, people will be
able to view your website while on the go.
Time to Get Social
A profitable website includes links and icons to all of the business’s
social media profile pages such as Facebook, Twitter, LinkedIn,
YouTube, Google+ and others
Professionally Designed Websites
are the Only Way to Go
The general public EXPECTS businesses to have websites that are easy to use, provide useful information and are overall visually appealing
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