profitable innovation or why big companies burn big dollars on technological ideating

PROFITABLE INNOVATION

WHY BIG COMPANIES BURN BIG DOLLARS

ON “TECHNOLOGICAL IDEATING” &

OTHER SUCH VALUELESS TERMS / BEHAVIORS

HOW TO COMMUNICATE BETTER WITH

YOUR CLIENTS &/OR PARTNERS

AGENDAi.e. the last hurdle to happy

hourWho

Define “Innovation”

BT Innovation SOTU

5 Mistakes

5 Best Practices

Q+A

WHO

ARE

YOU

?

Pat Morrell

Sales Director, Skookum

@pat_morrell

13

14

AGENDAi.e. the last hurdle to happy

hourWho

Define “Innovation”

BT Innovation SOTU

5 Mistakes

5 Best Practices

Q+A

DEFINE “INNOVATION”

DEFINE INNOVATION

AGENDAi.e. the last hurdle to happy

hourWho

Define “Innovation”

BT Innovation SOTU

5 Mistakes

5 Best Practices

Q+A

BUSINESS TECHNOLOGY & INNOVATION SOTU

Chief Product Officer

Chief Digital Officer

Manager of Global Media & Digital Marketing

Director, Customer Relationship & Mobile Marketing

CTO

COO

GM IT Innovation

Director of Digital Innovation

SVP Sales

CMO

VP Strategy

CIO

VP IT

Enterprise Architect

CEO Board of Directors

Intern

they think

they’re bad at

innovation

% F1000 leaders who say their

innovation strategy is competitively

failing.

(Accenture)

(McKinsey)

% global executives who are

“unsatisfied with their innovation

performance.”

% F1000 leaders who say they are

bad at capturing new ideas.

(Accenture,)

they think

they’re bad at

innovation

they want to improve,

& claim to prioritize

innovation

% F1000 leaders who see long-term

success dependent on innovation.

(Accenture)

% of Elite 100 co’s that say

introducing a new IT-led product or

service is among their top 3

innovation priorities. (InformationWeek)

(McKinsey)

% global executives who believe

innovation is “extremely important

to their growth strategies”

they think

they’re bad at

innovation

they want to improve,

& claim to prioritize

innovation

they put it all

on I.T…. unfairly

% F1000 IT budgets spent on old

system maintenance.

(Gartner/InformationAge)

% IT leaders who say that “focus on

daily IT ops” prevents them from

innovating.

(InformationWeek)

% F1000 IT budgets spent

on new technologies.

(Gartner/InformationAge)

Twisted reality :

• everybody feels they’re bad at innovation

• yet they want to do a LOT more of it

• the knee-jerk reaction is “just let IT figure it out”

• but IT is already too slammed to innovate

So now we have this ego-rich pool of confused

accountability and desire (ex: the almost daily

publication of CIO v. CMO v. CDO nonsense…)

This leaves people at an inflection point where

mistakes get made… here are the biggest mistakes.

AGENDAi.e. the last hurdle to happy

hourWho

Define “Innovation”

BT Innovation SOTU

5 Mistakes

5 Best Practices

Q+A

MISTAKE #1

Believing that this… Equals this…

“Then it just

becomes

an industry

of cool”

Will not save your business…

“Silicon

Valley

Savior

Confusion”

MISTAKE #2

Only calling these guys…

“Big

IT-Strategy

Aristocracy

Homage”

MISTAKE #3

BuzzwordsVC & pop-tech news

Getting distracted by…

Gadget lust

“Pop-Tech

New-New

Value-Prop

Buzzword

Confusion”

MISTAKE #4

Hiring…

Not HimHim

“Robert the Bruce

Consensus-

Builder

Mis-Hire”

MISTAKE #5

“Don Draper,

3AM

Pizza-Whiteboard

Volume-Ideating

C.Y.A.

Delusion”

AGENDAi.e. the last hurdle to happy

hourWho

Define “Innovation”

BT Innovation SOTU

5 Mistakes

5 Best Practices

Q+A

BEST

PRACTICE

#1

FIX FIRST

FIX FIRST

FUTURIZE SECOND

BEST

PRACTICE

#2

HUMANS FIRST

HUMANS FIRST

TECH SECOND

“NEXT

VERSION

ROPE-A-DOPE”

“SILOED

STACK

LIMITATIONS

SYNDROME”

“Projects don’t fail because of

technology limitations…

projects fail because of

people limitations”

(paraphrasing)

- Rob Harr, the guy who spoke ahead of me about 45mins ago

BEST

PRACTICE

#3

MAKE

APIs

1st

CLASS

CITIZENS

BEST

PRACTICE

#4

OUTSOURCE

OUTSOURCE,

HUMBLY

“No problem can be solved from the same level of consciousness

that created it”

“No problem can be solved from the same level of consciousness

that created it”

BEST

PRACTICE

#5

STOP

SCAPEGOATING

I.T.

AGENDAi.e. the last hurdle to happy

hourWho

Define “Innovation”

BT Innovation SOTU

5 Mistakes

5 Best Practices

Q+A

5 mistakes 5 best practices

1. “Silicon Valley Savior Delusion”

2. “Big I.T.-Strategy Aristocracy Homage”

3. “Pop-Tech New-New Value-Prop Confusion”

4. “Robert the Bruce Consensus-Builder Mis-hire”

5. “Don Draper,3AM, Pizza-Whiteboard,

Volume-Ideating C.Y.A. Delusion”

1. Fix First, Futurize Second

2. Humans First, Tech Second

3. Make APIs First Class Citizens

4. Outsource, Humbly

5. Stop Scapegoating I.T.