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THE 5 PIECEPROFFITTPUZZLETO SNAG CELEBRITYCLIENTS
P U Z Z L E P I E C E # 1
H O W TO AT T R A C T W E L L - H E E L E D B R I D E S N O M AT T E R W H E R E YO U L I V E
Ever wish you knew what separates celebrity
wedding planners from the rest?
What makes them sought after by movers and
shakers? How they get swanky cl ients , and keep
them coming back?
Are they that dif ferent from you and your
wedding business?
I f you’ve got the talent to throw epic events , but
you’re not attracting celebrit ies . . .or even close to
the cal iber of cl ients you’d l ike, then drop
everything because. . .
You’re missing the puzzle pieces you need.
No matter how many hours you spend designing
gorgeous weddings, i f your inbox isn’t blowing
up with bookings. . .
Or your phone’s r inging, but they’re not the
upscale brides you dream of working with. . .
THIS GUIDE WILL MAKE YOU THE WEDDING PLANNEREVERYONE IS WHISPERING ABOUT, AND DYING TO BOOK.
You need the 1st puzzle piece to spice up your
business . . .and change your l i fe for good.
I didn’t wake up and walk into the l i fe of a celebrity
wedding planner . For close to 10 years I held 2 other jobs
while planning events ; in healthcare and coaching
gymnastics . I struggled to juggle al l 3 jobs knowing my true
cal l ing was planning events . I f I can do it , so can you.
I ’m here to show you how.
- ANGELA XO
This Puzzle Piece is the 1st in my 5 Piece Proffitt
Puzzle to pack your calendar with a star-studded
roster of br ides .
Each piece is a gem on its own, but put together
you’ l l have a roadmap for sparkl ing success .
Whether you want Nashvi l le ’s hottest br ides , or
regular (but more affluent) cl ients , these 5
puzzle pieces wil l posit ion you as the go-to
expert your town’s High Rollers wi l l cal l .
PUZZLE PIECE #1:PERSONALITY“GET IN THEIR HEAD TO GET TO THEIR HEART”
Any celebrity wedding planner worth their salt gets inside
their cl ient ’s head. Once you know their key personal ity
characterist ics , you’ l l have everything you need to wow
their socks of f .
Knowing your cl ient ’s personal ity characterist ics wi l l give
you a clear advantage to bui ld a stel lar reputation as a
luxury wedding planner . I t gives you an inside-track to
communicate with them in the way they hear and respond.
Communicating in their part icular sty le sets expectations
that keeps everyone happy, and makes them feel special
and cared-for .
So many wedding planners treat every bride the
same, and it blocks them from growing their
bottom l ine. To attract high-end cl ients , you
need to dig deeper-- you need to know them
inside-and-out . Having a grasp on personal ity
types dist inguishes you as a world-class expert
who knows exactly what their br ides want .
HOW TO GATHER WHITE-HOTINTEL THAT MAKES YOU LOOKLIKE WONDER WOMAN
From the beginning, col lect information on your bride and
analyze it . Before your 1st meeting, have them complete a
deep dive intake form with crucial questions . I t needs to
have enough information to i l luminate their personal ity. In
my business , my brides must include their social media
handles and Pinterest IDs . I comb through their accounts
for clues to their preferences and character traits . I want to
see their hopes and dreams. Do they post inspirat ional
quotes? Are they huge comic book fans? Is their Instagram
page fil led with pictures of family and their schnauzers?
Who are they?
Pictures tel l a thousand words, and Pinterest
screams even louder . What does their board
reveal about them? Is i t color-coded and
organized by flower type? Is i t random and
scattered? These clues uncover key
characterist ics about how their mind works
before you meet them face-to-face.
I t reveals their sty le of communication, the way they relate
to the world, and what to expect from working with them.
It wi l l make your job easier , and set you apart f rom other
planners who run their meetings the same way, no matter
the cl ient ’s personal ity type. Once you’ve gathered and
studied your cl ient ’s intake form and social media accounts ,
you’re ready to meet with your cl ient .
Then the real magic begins . . .
THE GEM CODE THAT REVEALS THEIRPERSONALITY
Everyone fal ls into 1 of 4 gem categories . These categories
reveal the inner-workings of each personal ity and how best
to communicate with them. Once you know how to relate to
each gem, you’ l l have the secret code to unvei l ing their
l ikes , dis l ikes , motivat ions , aspirat ions , and communication
style . You’ l l have a gameplan for success . I f you personal ize
your services based on your findings, your cl ients wil l l isten
to you, and find you more trustworthy.
Adapting the way you relate to the brides you work with
also helps you become more productive and profitable.
Each gem gives you deep insight to :
Sel l with authority
Easi ly manage cl ients
Design flawless events
THE 4 PERSONALITY GEMSTONESROUND - MARQUISE - EMERALD - RADIANT
ROUND: Responsible , Super-Organized, Punctual , and
Prepared
The Round Bride wil l arr ive with a checkl ist of
what she thinks she wants . She has a difficult t ime
giv ing up control , and expects you to be as
organized as she is . Always be on-t ime for your
meetings and give her checkl ists to complete. This
wi l l posit ion you as the expert , and make her feel
relaxed and involved.
Round Brides are rat ional and wil l not blow their
budget for extravagance in the design. They are
practical , organized, and responsible .
SOCIAL MEDIA CLUES:
Uber-organized Pinterest Board with dedicated
folders div ided by type, mood, color , design, etc .
MARQUISE: Sensit ive , Family-focused, Caring, Optimist ic
The Marquise Bride wil l probably bring family and/or fr iends
to her appointments with you. She values the opinions of her
loved ones. I t ’s important to always be posit ive , and make her
feel connected to each part of the event . She is a romantic ,
and sometimes has a flair for the dramatic . She can be
indecis ive-- help her make decis ions that she feels good
with, and she’ l l s ing your praises for years to come.
Marquise Brides want to feel unique and authentic in their
event . Give them opportunit ies to interact with the design
process , and of fer patience
SOCIAL MEDIA CLUES:
Inspirat ional quotes , dreamy, romantic photos , pictures of
pets , lots of family photos
EMERALD:Researcher , Analyt ical , Logical , Intel l igent
The Emerald Bride wants figures . She can spend
hours researching the t iniest detai ls . She loves
knowing the numbers and wil l expect you know
them too. You’ l l be her hero i f you give her , “ just
the facts . ” Be prepared to answer questions . This
br ide wil l br ing tons to the table.
Emerald Brides love learning from experts , and
wil l want an explanation for every suggestion you
have. Show them the big picture, and get them
involved with projects they can dig their teeth into.
SOCIAL MEDIA CLUES:
Pictures of space, comics , games, gadgets , baking
RADIANT: Creative , Negotiator , Spontaneous, Flexible
The Radiant Bride is the rule-breaker of the group. She is
outgoing, but confident enough to stand alone. She
sometimes struggle with focus, so gett ing her attention with
a l ight and humorous tone wil l win you big brownie points .
You’ l l best communicate with Radiant Brides i f you leave
some flexibi l i ty to let their ideas cr ystal l ize . However , be
direct . I f i t ’s t ime to make a decis ion, let them know the
deadline or else they may wait unti l the last moment.
SOCIAL MEDIA CLUES:
No pattern to Pinterest Board. Broad range of interests with
tons of stuf f . Entrepreneurial-minded.
Taking the t ime to understand the inner-world of
your cl ients is one of the best-kept secrets among
celebrity wedding planners . The stars in your
neighbourhood expect nothing less . Plus , you’ l l
make al l of your brides feel as important as a
celebrity , and that ’s the kind of service that
attracts the best cl ients .
Get curious! Become a detective , hot on the trai l
for clues to your cl ient ’s personal ity traits and
quirks . Every event wil l be an adventure that
highl ights your authority and talents . You’ l l be
known as the event planner that “gets i t . ”
ATTRACT THE BLING WITH PERSONALIZED SERVICES
I f you analyze your brides and learn how best to
communicate with them, you’ l l bui ld a reputation that
elevates you from the rest . By gett ing inside their heads,
you’ l l have a map to their hearts ; and what makes them truly
happy. Always l isten closely to your cl ients . Educate them
whenever possible , but don’t let them walk al l over you.
You’re the expert , and you need to communicate your value
to them. Before you know it , you’ l l be flooded with glowing
test imonials f rom cl ients who feel you took the t ime to real ly
know them.
Going deeper , and learning
the personal ity types : round,
marquise, emerald and radiant
wil l shortcut your wedding
business success . You’ l l not only
have a special toolkit to sel l more
services , manage cl ients and
design better events , but you’ l l
grow key relat ionships with
vendors and family members too.
They fal l into the gemstone
categories as well , and i f you
communicate with them in a way
they understand you’ l l have a
thriv ing future in event planning.
Your business becomes
personal ized, more productive
and profitable.
PERSONALITY TYPING: IT’S THE 1ST PUZZLEPIECE OF MY SUCCESS.
ABOUT ANGELA
Angela Proffitt is Nashvi l le ’s leading events and
design strategist . She’s been planning and
designing events for “Music City U.S .A’s ” hottest
residents for over 15 years .
She’s been featured in US Weekly , People
Magazine, TLC, Success Magazine, Female
Entrepreneurs , and more for her stunning
designs and entrepreneurship expert ise .
She’s a sought after productiv ity
therapist , motivat ional speaker ,
and influencer , who has
taught her success tactics
al l over the world and also
of fers coaching and
consult ing.
When taking a (rare)
break from trai lblazing,
Angela loves spending
time with her mom, her
sibl ings and niece and
nephew.
WWW.ANGELAPROFFITT.COM
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