professional travel bloggers itb asia panel discussion
Post on 02-Jul-2015
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HOW TO BUILD AN ONLINE COMMUNITY FOR YOUR BRAND
www.travelbloggersassociation.com
• Digital Marketing Manager Bask Resort
• PTBA Member
• 15 Years Online Sales and Marketing
www.baskgilimeno.com
Your Moderator: Claudio Cuccu
Professional Travel Bloggers Association www.travelbloggersassociation.com
Questions? Just text +65 9156 1150
• Founder Bitten By The Travel Bug
• Freelance Travel Writer for Forbes and AFAR
• Brand Ambassador for Shell Australia
www.bittenbythetravelbug.com
Your Panelists: Nicole Smith
Professional Travel Bloggers Association www.travelbloggersassociation.com
Questions? Just text +65 9156 1150
• PTBA Board Member
• Award-winning travel blogger
• Published travel writer and photographer
• Online travel marketing consultant
www.xpatmatt.com
Your Panelists: Matt Gibson
Professional Travel Bloggers Association www.travelbloggersassociation.com
Questions? Just text +65 9156 1150
• Blogging since 2008
• Author of over a dozen travel books
• More than 1700 blog posts published
www.oneweirdglobe.com
Your Panelists: Chris Backe
Professional Travel Bloggers Association www.travelbloggersassociation.com
Questions? Just text +65 9156 1150
• Website UI Specialist at Venere.com
• Founder RomeLoft.com
• Founder InBali.org
• SEO Guru
www.inbali.org
Your Panelists: Matteo Ionescu
Professional Travel Bloggers Association www.travelbloggersassociation.com
Questions? Just text +65 9156 1150
1. Why Content Marketing Matters to You
2. Tips For Building Your Online Community
3. How Bloggers Can Help You Achieve Your Goals
4. Audience Q&A
Session Outline
Professional Travel Bloggers Association www.travelbloggersassociation.com
Questions? Just text +65 9156 1150
Why Content Marketing is Essential
Professional Travel Bloggers Association www.travelbloggersassociation.com
43% of holiday makers use social media on holidayWTM Industry Report 2013
Questions? Just text +65 9156 1150
Why Content Marketing is Essential
Professional Travel Bloggers Association www.travelbloggersassociation.com
68% of travellers seek inspiration online prior to travelingWTM Industry Report 2013
Questions? Just text +65 9156 1150
Why Content Marketing is Essential
Professional Travel Bloggers Association www.travelbloggersassociation.com
33% of US travellers seek information from blogsUNWTO Study on the US Outbound Travel Market
Questions? Just text +65 9156 1150
Why Content Marketing is Essential
Professional Travel Bloggers Association www.travelbloggersassociation.com
Social media...now plays a major role in travelITB World Travel Trends Report 2013
Questions? Just text +65 9156 1150
How To Build Your Online Community
Professional Travel Bloggers Association www.travelbloggersassociation.com
Questions? Just text +65 9156 1150
Building Your Brand’s Community
Professional Travel Bloggers Association www.travelbloggersassociation.com
How would you build a new blog’s readership as quickly as possible?
Questions? Just text +65 9156 1150
Building Your Brand’s Community
Professional Travel Bloggers Association www.travelbloggersassociation.com
What’s the most popular post on your blog? Why? Do you think you could replicate that
success?
Questions? Just text +65 9156 1150
Building Your Brand’s Community
Professional Travel Bloggers Association www.travelbloggersassociation.com
If you could only belong to one social network other than Facebook which one would it be, and
why?
Questions? Just text +65 9156 1150
Building Your Brand’s Community
Professional Travel Bloggers Association www.travelbloggersassociation.com
What’s in and what’s out in social media marketing in 2015?
Questions? Just text +65 9156 1150
How Bloggers Can Help You
Professional Travel Bloggers Association www.travelbloggersassociation.com
Questions? Just text +65 9156 1150
How To Work With Bloggers Can Help You Achieve Your Goals
Professional Travel Bloggers Association www.travelbloggersassociation.com
How have you worked with travel brands in the past?
Questions? Just text +65 9156 1150
How To Work With Bloggers Can Help You Achieve Your Goals
Professional Travel Bloggers Association www.travelbloggersassociation.com
Can you tell us about a successful blogger campaign you’re familiar with?
Questions? Just text +65 9156 1150
How To Work With Bloggers Can Help You Achieve Your Goals
Professional Travel Bloggers Association www.travelbloggersassociation.com
What value do you provide to industry partners? How do you price your services?
Questions? Just text +65 9156 1150
How To Work With Bloggers Can Help You Achieve Your Goals
Professional Travel Bloggers Association www.travelbloggersassociation.com
How can you choose a blogger to work with?
Questions? Just text +65 9156 1150
How To Work With Bloggers Can Help You Achieve Your Goals
Professional Travel Bloggers Association www.travelbloggersassociation.com
What’s the best the best way to get started working with travel bloggers?
Questions? Just text +65 9156 1150
TBC Asia Sri Lanka, November 14 – 18www.tbcasia.com
Q & A
Professional Travel Bloggers Association www.travelbloggersassociation.com
Questions? Just text +65 9156 1150
We are here to help you
Professional Travel Bloggers Association www.travelbloggersassociation.com
If you have any questions we are will meet with you to answer them
Questions? Just text +65 9156 1150
Contact Us
Professional Travel Bloggers Association www.travelbloggersassociation.com
Matt Gibson: xpatmatt@gmail.com +65 9156 1150
Nicole Smith: nicole@bittenbythetravelbug.com
Matteo Ionescu: matteo@inbali.org
Claudio Cuccu: claudio@baskgilimeno.com
Chris Backe: chrisbacke@gmail.com
bit.ly/ITBAsia2014
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